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13 GDS
#1 Start with needs. Start in Discovery
#2 Embed user research in the project
#3 Research in every sprint
#4 Embrace a large and diverse population
#5 Everyone sees 2 hours research every 6 weeks
#6 User research is a team sport
#7 1 part research, 2 parts communication
#8 There’s always time and money for user research