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主题演讲 60m 嘉宾引导讨论 60m 嘉宾论坛 40m 自由提问 20m Tuesday, 22 December 2009

Mobile Devices Era

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UCD书友会·2009广州年会主持人:周陟会议方式:专家论坛

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Page 1: Mobile Devices Era

主题演讲60m

嘉宾引导讨论60m

嘉宾论坛40m

自由提问20m

Tuesday, 22 December 2009

Page 2: Mobile Devices Era

Interface Design Era Of Mobile Devices手机的界面设计时代

2009 All rights reserved.Created by Lytous Zhou in Shenzhen.

Tuesday, 22 December 2009

Page 3: Mobile Devices Era

《UI进化论-手持设备界面设计》

http://lytous.ucdchina.com

Tuesday, 22 December 2009

Page 4: Mobile Devices Era

行业现状

设计关注

创新驱动

三个问题

Tuesday, 22 December 2009

Page 5: Mobile Devices Era

Shoes Food Beverages Clothes

手机和它们之间有什么不同?

Tuesday, 22 December 2009

Page 6: Mobile Devices Era

1

14.8

28.6

42.4

56.2

70

2007 2008 2009 2010

5.2 6.2 7.1 7.8

33.0

41.0

46.0

56.0

中国工业和信息化部、IEMR、ITU联合数据

全球用户数量 中国用户数量

Tuesday, 22 December 2009

Page 7: Mobile Devices Era

1

14.8

28.6

42.4

56.2

70

2009 2010 2011 2012

15.0

32.0

48.0

66.0

ARCchart、Juniper Researc联合数据

全球手机UGC(user-generated content)市场收益

Tuesday, 22 December 2009

Page 8: Mobile Devices Era

Tuesday, 22 December 2009

Page 9: Mobile Devices Era

我们需要什么样的手机?

42Gb memoryTouch screen OpenGL Widgets

QWERTY Web run timesMulti-masking

Wireless broadbandFirefox browser

Radio 5MP camera 800x400 resolution

Flash application

Personalized desktop Video cross format

Tuesday, 22 December 2009

Page 10: Mobile Devices Era

了解正在发生的

Story

Tuesday, 22 December 2009

Page 11: Mobile Devices Era

手机界面设计的过程

Tuesday, 22 December 2009

Page 12: Mobile Devices Era

系统界面、定制界面、皮肤&主题、软件界面、游戏界面、手机网页

Tuesday, 22 December 2009

Page 13: Mobile Devices Era

Iphone、Android、Symbian、Windows mobile、WebOS、RIM

MTK、Infineon、Spreadtrum、Qualcomm

HTC-sense、Samsung-touchwiz、LG-sclass

Tuesday, 22 December 2009

Page 14: Mobile Devices Era

屏幕尺寸

屏幕类型

分辨率

色彩深度

LCD screen is the most important thing

Tuesday, 22 December 2009

Page 15: Mobile Devices Era

Tuesday, 22 December 2009

Page 16: Mobile Devices Era

逻辑框架 视觉设计

Tuesday, 22 December 2009

Page 17: Mobile Devices Era

Principles

0 1 2 3习惯0改变 1次学习 2秒反映 3个层级

Tuesday, 22 December 2009

Page 18: Mobile Devices Era

屏幕

硬件

软件

人种

语言

兼容

Challenges in mobileinterface design

Tuesday, 22 December 2009

Page 19: Mobile Devices Era

The top 5 killer

速度慢

硬件损耗交互差

电池容量 系统封闭

3G门户网-2009手机体验白皮书

Tuesday, 22 December 2009

Page 20: Mobile Devices Era

设计的关键点

Story

Tuesday, 22 December 2009

Page 21: Mobile Devices Era

创新驱动的关键部分

Tuesday, 22 December 2009

Page 22: Mobile Devices Era

全面了解你的客户

Tuesday, 22 December 2009

Page 23: Mobile Devices Era

开拓你的创意方向

Tuesday, 22 December 2009

Page 24: Mobile Devices Era

聚焦设计演示提案

Tuesday, 22 December 2009

Page 25: Mobile Devices Era

跨媒体的手机界面体验设计

Tuesday, 22 December 2009

Page 26: Mobile Devices Era

Tuesday, 22 December 2009

Page 27: Mobile Devices Era

35%

40%

25%

电视网 互联网 移动网

手机搜索

手机网游

手机下载

互动娱乐

传统增值

节目定制

节目提醒

互动电视

互动参与

个性频道

精准广告

电子商务

社交游戏

资源整合

系统扩展

Tuesday, 22 December 2009

Page 28: Mobile Devices Era

55%

10%

35%

娱乐平台 交流工具 个人媒体

生活助手

协同工作

个人事务

身份识别

个人传播

静态图片

动态影像

手机小说

网络游戏

娱乐社区

电话扩展

信息扩展

文件传输

地域定位

From: RBC Capital Markets

Tuesday, 22 December 2009

Page 29: Mobile Devices Era

社交化概念 Social Concept

Tuesday, 22 December 2009

Page 30: Mobile Devices Era

深度集成 Deep Integration

Tuesday, 22 December 2009

Page 31: Mobile Devices Era

身份识别 Mobile Identity

Tuesday, 22 December 2009

Page 32: Mobile Devices Era

以任务为中心 Task-Centric

增值功能

外观价格

任务价值

Tuesday, 22 December 2009

Page 33: Mobile Devices Era

最好和最坏的时代

Story

Tuesday, 22 December 2009

Page 34: Mobile Devices Era

嘉宾介绍

唐旋坤 (无界) 周林英 (大眼睛) 许让 (鱼)

Tuesday, 22 December 2009

Page 35: Mobile Devices Era

引导讨论环节

视觉设计的创意心得

设计原则的困难和瓶颈

失败案例的成功经验

Tuesday, 22 December 2009

Page 36: Mobile Devices Era

嘉宾论坛环节

培养行业需要的UI设计人才

Tuesday, 22 December 2009