Media2014 kit

BRIDES LOVE DREAMWEDDING.COM

NO USER LOG IN REQUIREDBrides can roam the site without being prompted to log in.

GREAT CONTENTAn engaging mix of articles from inspirational wedding tips to fun wedding themed entertainment.

MOBILE RESPONSIVE SITEThe visitor experience is optimised for mobile and equally accessible from all platforms.

WE MAKE WEDDING PLANNING FUN

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DREAMWEDDING.COM Phone Number: (01) 6971800 Email: [email protected]

Dreamwedding.com supports the millennial bride with insightful advice and beautiful inspiration – but we also put a smile on her face with our fun approach to our favourite subject of weddings.

DREAMWEDDING.COM AUDIENCE

Our editorial content is targeted directly at brides and their female bridal party.

Female: 98%

Male: 2%

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DREAMWEDDING.COM Phone Number: (01) 6971800

Email: [email protected]

Since Dreamwedding.com launched in April 2014 we have generated over 1 million visits to our website in our first quarter.

1% 13% 40% 29% 9% 5% 2% 1%

17 -1 920 -2425 -2930-3435 -3940-4445-4950-59

KEY ELEMENTS OF THE SITE

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A RESPONSIVE RICH SITE THAT ENGAGES BRIDES WITH MULTIPLE TYPES OF CONTENT FOR THE MILLENNIAL FEMALE

REAL WEDDINGS FOR REAL INSPIRATION

THE VENDOR DIRECTORY IS VISUALLY DATABASE DRIVEN

GREAT ADVICE FOR THE BIG DAY… AND BEFORE

MYDREAMWEDDING ALLOWS BRIDES TO SAVE IDEAS

SPOTLIGHT ARTICLES ON THE LATEST DRESS DESIGNERS

FORUMS THAT ALLOW THE BRIDE TO COMMUNICATE WITH OTHER BRIDES AND VENDORS

VIBRANT FACEBOOK COMMUNITY

We have built a Facebook community of over 640,000 Facebook fans. Our Facebook Fan Page is the fastest growing bridal community in the world. 1

Launched in August 2013, we have delivered consistently high quality content that brides-to-be just love.

Our 2014 survey of 815 Irish brides found that 60% check their Facebook feed more than 10 times a day, and 28% check it more than 20 times a day. There’s no doubt that this is the place to be seen.

1 Jan 1 2014 to Jun 31 2014

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Over640,000Facebook fans

HIGHLY COMPELLING EDITORIAL

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Dreamwedding leads the market for content engagement on Facebook.

Our posts generate more likes, comments and shares than any other global wedding Facebook page.

Average Weekly Reach 1 million people

Our Facebook page is growing on average 12% per month.

Over 26,000 Facebook Irish fans with a weekly reach of 70,000 – 100,000 in Ireland.

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Engagement per Post

*August 2014 data

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FEATURED ARTICLE CASE STUDY

● Reached over 17,724 in Ireland on Facebook

● 198 Likes on Facebook

● 24 comments on Facebook

● 11 Shares

● The page was visited over 600 times in 2 days

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Advertorial / Featured article created for WowWee generated a huge response from our social media channels to a very targeted refined audience

Since Dreamwedding.com is fully responsive, the same ads can appear on mobile and desktop. Desktop only and mobile only targeting is available on request.

1- Leaderboard (728x90)

Our 728 leaderboard ads are locked in place to ensure that they do not scroll away.

2- MPU (300X250)3 Desktop slots per pageOur MPU ads are found alongside our core content and features.

MPU (300X250)2 Mobile Slots per pageOur MPU ads on mobile appear between content sections.

WEBSITE AD FORMATS

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728X90

300X250

300X250

AD FORMATS

● Geographic targeting available

● Delivery through verified industry standard platform Doubleclick for Publishers

● Max 4 ad slots per page for superior advertising performance

● Ad Format Options Available:

● Leaderboard 728x90 ○ Desktop only ○ High impact appears on the top of the page and is visible while scrolling

● MPU 300x250 ○ 3 Ad slots per page ○ Available across desktop, tablet and mobile

● Ad Format Specifications: ○ Can accept: GIF/JPG image file; javascript tag; or included in VAST call. ○ Cannot accept InRed or Iframe tags ○ Max file size 20MB

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Cost €25 CPM. (Cost per 1000 Viewed Impressions)

AD

Featured articles are a great way for brides to find out more about your product offering and build brand credibility, especially when they are supported by our Facebook community when brands gain instant reaction from our featured article posts.

Featured articles will continue to be published on the website, for a minimum of 12 months afterwards so brides can access the article at any time.

*Featured article is not geographically restricted and is published to our global audience on dreamwedding.com. The accompanying social media support is for Ireland only. We are happy to design a custom media package by request.

FEATURED ARTICLE PACKAGES

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FEATURED ARTICLE + SOCIAL MEDIA SUPPORT (FACEBOOK POST+ 2 TWEETS)

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€350

FEATURED ARTICLE + SOCIAL MEDIA SUPPORT (2 FACEBOOK POSTS + 4 TWEETS)

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€600

OPTION 1 + 10,000 AD IMPRESSIONS

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€550

SUBSCRIPTION OPTIONS

Cross platform subscription for wedding vendors in certain wedding categories on:

● Vendor Directory Microsite

● iOS and Android App

● Embedded in our Facebook Game

● More information visit: vendor.dreamwedding.com

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AD

The Digital Exchange, 157 Thomas Street, Dublin 8Tel: 01 5111227Email: [email protected]: vendor.dreamwedding.com

CONTACT AND VISIT US

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Design

Media2014 kit