Evaluation Question 3

Josh Tull

Institution- Q3. What kind of media institution might distribute your media product and why?

The magazine which I based my magazine upon was MixMag (http://www.mixmag.net/) and this magazine is owned by Development Hell Ltd which is a publishing company situated in London.

I also based my magazine upon MixMag because this magazine brand is related to the same genre as my own magazine.

Who are Development Hell LTD? Development Hell LTD is a publishing company

who own MixMag. Development Hell LTD bought MixMag in 2005 then later in 2006 they re launched the magazine with a new and improved design. They had a business plan to release 3 magazines over the course of 6 years.

What is institution in Media? Media institution is a company that owns large

numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet.

These are examples of media institutions, these companies produce media across many different formats.

Do Development Hell publish to the Mass or Niche audience?

Development Hell publish to a mass audience as the main magazine that they produce ‘MixMag’ is ‘the worlds biggest dance and clubbing destination’. This shows that there is a lot of people interested in the magazine and they have to target a wide audience. Also when targeting a wide market it is important to publish the right media as there is a lot of people to please and Development Hell consider this when producing there magazine.