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@ LouiseDowne / @hereatEngine CHICKEN SHOPS, PLATFORMS & CHAOS

Louise Downe, Engine Service Design. SDNC13

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Design for platforms in an uncertain future. Service design often involves creating a network of people and things that act together to create a service. Platform design goes beyond designing individual services, towards designing platforms from which multiple services, journeys and interactions can be built. For example, rather than designing a single healthcare service, a platform approach constructs the internal and outward-facing systems that allow a provider to co-ordinate the development and delivery of its whole portfolio of services. Similarly, rather than designing a mobile app, a platform can produce a whole range of services built around a new technology, provided through a network of devices, users, and partners linked by data flows and revenue streams. In this talk, Louise Downe outlines Engine’s approach to designing platforms, the typical challenges projects face and ways teams can successfully address them.

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Page 1: Louise Downe, Engine Service Design. SDNC13

@LouiseDowne / @hereatEngine

CHICKEN SHOPS,PLATFORMS

& CHAOS

Page 2: Louise Downe, Engine Service Design. SDNC13

@LouiseDowne / @hereatEngine

DESIGNINGTHE FUTURE

Page 3: Louise Downe, Engine Service Design. SDNC13

@LouiseDowne / @hereatEngine

AND WHY WE SHOULDN’T

Page 4: Louise Downe, Engine Service Design. SDNC13

IMAGE BY WATCH TOWER

Page 5: Louise Downe, Engine Service Design. SDNC13

@LouiseDowne / @hereatEngine

Page 6: Louise Downe, Engine Service Design. SDNC13
Page 7: Louise Downe, Engine Service Design. SDNC13
Page 8: Louise Downe, Engine Service Design. SDNC13

@LouiseDowne / @hereatEngine

THE FUTURE HAS NO MORALITY

Page 9: Louise Downe, Engine Service Design. SDNC13

@LouiseDowne / @hereatEngine

DESIGN:

JUST BECAUSE YOU CAN DO SOMETHING DOESN’T MEAN YOU

SHOULD

Page 10: Louise Downe, Engine Service Design. SDNC13

@LouiseDowne / @hereatEngine

TECHNOLOGY:

IF SOMETHING CAN BE DONE IT

PROBABLY WILL BE

Page 11: Louise Downe, Engine Service Design. SDNC13

@LouiseDowne / @hereatEngine

RESTARTING BRITAIN 2 2013:

‘DISJOINTED INCREMENTALISM’ CHARACTERISES PUBLIC SERVICE DESIGN: WHERE SERVICES ARE ALTERED AND ADAPTED BY CHANGING POLITICAL DRIVERS, PROFESSIONAL FASHIONS & SHIFTING INSTITUTIONAL BOUNDARIES...

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IMAGE BY E.ON

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IMAGE BY VIC CASAMBROS

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IMAGE BY NASA

Page 15: Louise Downe, Engine Service Design. SDNC13

IMAGE BY DIUSGOVUK

Page 16: Louise Downe, Engine Service Design. SDNC13

@LouiseDowne / @hereatEngine

SCIENCE TODAY:

“THE ROVERS ENJOY CONSIDERABLE POLITICAL SUPPORT IN CONGRESS”

Page 17: Louise Downe, Engine Service Design. SDNC13

IMAGE BY WELLS FARGO

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IMAGE BY BARCLAYS GROUP

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Page 20: Louise Downe, Engine Service Design. SDNC13

@LouiseDowne / @hereatEngine

SHOPPER:

“I DON’T THROW MY RECEIPTS OUT STRAIGHT AWAY! THEY CAN STEAL MONEY FROM YOUR ACCOUNT IF THEY GET THE RECEIPT WITHIN 24 HOURS”

Page 21: Louise Downe, Engine Service Design. SDNC13

@LouiseDowne / @hereatEngine@LouiseDowne / @hereatEngine

WHEN WE DON’T KNOW HOW A THING WORKS

WE MAKE IT UP

Page 22: Louise Downe, Engine Service Design. SDNC13

@LouiseDowne / @hereatEngine@LouiseDowne / @hereatEngine

FUNCTION FOLLOWS FORM

Page 23: Louise Downe, Engine Service Design. SDNC13
Page 24: Louise Downe, Engine Service Design. SDNC13

@LouiseDowne / @hereatEngine

DAVID WEINBERGER:

“SMALL THINGS LOOSELY JOINED”

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@LouiseDowne / @hereatEngine

WE CAN ONLY TRUST SOMETHING

IF WE THINK WE KNOW HOW IT WORKS

Page 29: Louise Downe, Engine Service Design. SDNC13

@LouiseDowne / @hereatEngine

DESIGN BORDERS NOT BOUNDARIES

Page 30: Louise Downe, Engine Service Design. SDNC13

@LouiseDowne / @hereatEngine

LEARN TO SCALE HONESTLY

Page 31: Louise Downe, Engine Service Design. SDNC13

@LouiseDowne / @hereatEngine

TAKE UBIQUITYSERIOUSLY

Page 32: Louise Downe, Engine Service Design. SDNC13

@LouiseDowne / @hereatEngine

BE MODULAR

Page 33: Louise Downe, Engine Service Design. SDNC13

@LouiseDowne / @hereatEngine

ANTICIPATE FUTURE BUSINESS

NEEDS

Page 34: Louise Downe, Engine Service Design. SDNC13

@LouiseDowne / @hereatEngine

CREATE AFFORDANCES

Page 35: Louise Downe, Engine Service Design. SDNC13

@LouiseDowne / @hereatEngine

DON’T DESIGNTHE FUTURE

Page 36: Louise Downe, Engine Service Design. SDNC13

@LouiseDowne / @hereatEngine

DESIGN SOMETHING THE FUTURECAN DESIGN