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Keying On Human Constants, by Michael Eckersley, PhD
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© HumanCentered 2004, All Rights Reserved!© HumanCentered 2004, All Rights Reserved!
by Michael Eckersley, PhD HumanCentered
Keying On Human Constants
Designing for the constancy-diversity paradox
© HumanCentered 2004, All Rights Reserved!© HumanCentered 2004, All Rights Reserved!
Things are changing (fast & furiously)
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Events push onto and move off of the world stage 24/7
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Business trends come and go
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Technologies rise and fall
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We're born
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We age
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We die.
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What lasts?
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What endures?
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What's stable or constant over time?
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Human Nature
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I may be!
male!caucasian!introverted!
politically liberal!dyslexic!
50 years old} you may be
female!latino!outgoing!conservative!gifted musically!20 years old
}Human Nature
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we’re different
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Our differences are actually very small compared to the core
human factors and qualities we share
But as humans we are far more alike than we are different
we’re different
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Human nature is virtually unchanged over the millennia
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Human Nature is fundamentally stable
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tenderness cowardice
compassionvanity
jealousy love
crueltydishonesty
gluttony
nobility
humor
hatred
foolishness
creativity
The subjects of Shakespeare's plays, will be the subjects of tomorrow’s morning news
avarice
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The key differentiator is human culture
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Human-centered research and development is an antidote to reliance on business fads and trend forecasting. We key on those human factors that operate significantly within
a target cultural context and don’t change with the season. These we mine for new product and service opportunities, while controlling for subtle cultural variations.
!The innovations range from the incremental and evolutionary to the revolutionary.
human culture
© HumanCentered 2004, All Rights Reserved!© HumanCentered 2004, All Rights Reserved!
© HumanCentered 2004, All Rights Reserved!© HumanCentered 2004, All Rights Reserved!
by Michael Eckersley, PhD HumanCentered
Keying On Human Constants
© HumanCentered 2004, All Rights Reserved!© HumanCentered 2004, All Rights Reserved!
Designing for the constancy-diversity paradox