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A checklist for retailers looking into digital signage, tackling the key aspects that impact one's decision. To learn more about the use of the technology at the POS please visit http://www.digitalsignage.net/digital-signage-for-retail/
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Is digital
signage right
for your store?
Are customer
communications
important to your
business?
No, the products
speak for
themselves
Yes
Are you interested in
communicating special offers or
discounts in your stores?
Are you sure
you’re in the right
business?
Would you want to
be able to update
those frequently?
No Yes
Would you want your
messages to be
centrally managed?
Hmph. No news is bad
news. We’re sure
customers would want to
hear from you when they
visit your stores/shops.
No Yes
Are you willing to
assign this task to
members of your
staff?
Do you want to
display different
messages in different
stores?
No, no
plans to do
so
Yes Yes No
If no news is bad news,
then so are outdated
communications.
Definitely detrimental to
your image.
Smart decision.
Timely and targeted
communications
are more impactful.
Do you want to
display real-time
information?
You need to rethink your strategy.
Yes
No
Congratulations, you’re ready for digital
signage!
Contact us
for a free
consultation
Download
our white paper
‘’Digital Signage
for Retail’’
That’s alright, digital signage
allows you to use pre-
scheduled messages only.
You’re still ready for it.
No
