Interrelated creativity & innovation

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    18-Jul-2015

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<p>Slide 1</p> <p>1 /44@markwing @interrel8edMark WingFounder of InterrelatedBrand strategy consultant &gt;25 yrsDesign Council Associatehttps://vimeo.com/channels/2921382 /44Tune in first</p> <p>3 /44Brand ModelCustomer and Market insightsBusiness insights and PropositionsUnderstanding the various relationshipsWhat are your potential customers saying about your offerWhere will you sit in relation to the competitionBe aware of market trends and how these shape the things you do</p> <p>Understanding the business opportunityWhat is required to be a standard bearer in the industryWhat hard and soft issues is the business needing to addressWhat is your vision of the future and how are you planning to get thereBrand Recall TriggersCOMMSBEHAVIOURENVIRONMENTPRODUCTIndividual strategiesActivation</p> <p>Website, Social Media, CRM, PR, Campaigns, Events4 /44</p> <p>5 /44</p> <p>InnovationCreativity</p> <p>6 /44What exactly is creativity? Is it just a word? Creativity and innovation were once two adjacent, yet separate, research fields.</p> <p>Beauty is in the eye of the beholder7 /44What exactly is creativity? Is it just a word? [ creative ]Having the quality or power of creating8 /44What exactly is creativity? Is it just a word? [ creative ]Resulting from originality of thought, expression; imaginative9 /44What exactly is creativity? Is it just a word? [ creative ]Resulting from originality of thought, expression; imaginativeA person10 /44What exactly is creativity? Is it just a word? [ innovative ]To invent or begin to apply (methods, ideas, etc)11 /44What exactly is creativity? Is it just a word? [ innovative ]To invent or begin to apply (methods, ideas, etc)A processoften executed by a group of people12 /44</p> <p>13 /44</p> <p>14 /44CREATECHANGEPLAN15 /44</p> <p>16 /44</p> <p>17 /44</p> <p>18 /44</p> <p>19 /44</p> <p>20 /44</p> <p>21 /44</p> <p>22 /44</p> <p>23 /44What exactly is creativity? Is it just a word? Without innovation and creativity the world would appear quite different. What drives people and organizations to go on inventing and creating?24 /44Relevant</p> <p>25 /44Relevant</p> <p>26 /44</p> <p>Relevant</p> <p>27 /44</p> <p>28 /44</p> <p>29 /44</p> <p>30 /44</p> <p>Differentiate</p> <p>31 /44</p> <p>DifferentiateOn the face of it most business products appear the same so why is Dyson not a Hoover?</p> <p>32 /44</p> <p>33 /44</p> <p>34 /44Reputation</p> <p>35 /44</p> <p>Reputation36 /44</p> <p>37 /44</p> <p>Strength in Image and Culture38 /44Relationship</p> <p>39 /44RelationshipB2bB2cB2e</p> <p>40 /44Feedback</p> <p>drives innovationcreativity</p> <p>InformsCommunication ChannelsRelationship IntelligenceComms Planning41 /44RelationshipB2bB2cB2e</p> <p>today, is being good good enough?</p> <p>42 /44www.facebook.com/InterrelatedThe Good Enough Revolution:When Cheap and Simple Is Just Fine</p> <p>its all about innovation</p> <p>43 /44Strategy, Creativity and Change all drive Innovation CREATECHANGEPLAN</p> <p>its all about innovation44 /44Thank you @Interrel8ed </p> <p>45 /44</p>