Paris Adventure Tour パリアドベンチャーツアー

Chih-­‐Wei  Chen,  Sean  Lemme,  Susan  Oldham  and  Kalen  Wong  

A Vending Machine for International Tourists...

Paris, France

Number one tourist destination in the world with 33 million visitors in 2012

Reference: UNWTO World Tourism Barometer

Key Figures of Tourism in Paris (2012)

Top 5 Nationalities of International Tourists USA UK Italy Germany Japan

Reference: Tourism in Paris - Key Figures 2012, Paris Convention and Visitors Bureau

Reference: National cultural dimensions, the Hofstede Centre

With Hofstede’s Cultural Dimensions in Mind...

Nigel

British accountant, 38, no plan, limited time…

Nigel

Likes culture, a good French meal, souvenir for wife…

Emiko

Japanese Student, 21, has time, not much money…

Emiko

Loves the movie Amelie, and loves fashion…

Emiko

Staying at hostel, waiting for friend to arrive…

ようこそ Bienvenu Welcome Willk Press to Begin

Langue Français

English

Deutsch

日本語

Italiano

Español

Langue Français

English

Deutsch

日本語

Italiano

Español

Langue Français

English

Deutsch

日本語

Italiano

Español

Langue Français

English

Deutsch

日本語

Italiano

Español

What do you want to do? Food & Drink

Culture

Shopping

Adventure

Back Continue

What do you want to do? Food & Drink

Culture

Shopping

Adventure

Back Continue

What do you want to do? Food & Drink

Culture

Shopping

Adventure

Back Continue

What do you want to do? Food & Drink

Culture

Shopping

Adventure

Back Continue

What do you want to do? Food & Drink

Culture

Shopping

Adventure

Back Continue

What do you want to do? Food & Drink

Culture

Shopping

Adventure

Back Continue

What do you want to do? Food & Drink

Culture

Shopping

Adventure

Back Continue

What do you want to do? Food & Drink

Culture

Shopping

Adventure

Back Continue

How much time do you have? Less than an hour

1 - 3 hours

3 - 5 hours

5 - 8 hours

Back Continue

How much time do you have? Less than an hour

1 - 3 hours

3 - 5 hours

5 - 8 hours

Back Continue

How much time do you have? Less than an hour

1 - 3 hours

3 - 5 hours

5 - 8 hours

Back Continue

How much time do you have? Less than an hour

1 - 3 hours

3 - 5 hours

5 - 8 hours

Back Continue

How much time do you have? Less than an hour

1 - 3 hours

3 - 5 hours

5 - 8 hours

Back Continue

How much time do you have? Less than an hour

1 - 3 hours

3 - 5 hours

5 - 8 hours

Back Continue

How much time do you have? Less than an hour

1 - 3 hours

3 - 5 hours

5 - 8 hours

Back Continue

How much can you spend? Low

Medium

High

Back Continue

€

€€

€€€

How much can you spend? Low

Medium

High

Back Continue

€

€€

€€€

How adventurous are you? Low

Medium

High

Back Continue

How adventurous are you? Low

Medium

High

Back Continue

How adventurous are you? Low

Medium

High

Back Continue

How adventurous are you? Low

Medium

High

Back Continue

Creating Adventure.

Creating Adventure..

Creating Adventure...

Recommended Adventure Café des 2 Moulins

Musée de Montmartre

Espace Dalí

Chez QHUIT

Change Accept

Recommended Adventure Café des 2 Moulins

Musée de Montmartre

Espace Dalí

Chez QHUIT

Change Accept

Recommended Adventure Café des 2 Moulins

Musée de Montmartre

Espace Dalí

Chez QHUIT

Change Accept

Recommended Adventure Café des 2 Moulins

Musée de Montmartre

Espace Dalí

Chez QHUIT

Change Accept

Recommended Adventure Café des 2 Moulins

Musée de Montmartre

Espace Dalí

Chez QHUIT

Change Accept

Other Adventures Cafe, Museum, Mall

Restaurant, Park, Store

Cafe, Souvenir Shop, Gallery

Back Continue

Other Adventures Cafe, Museum, Mall

Restaurant, Park, Store

Cafe, Souvenir Shop, Gallery

Back Continue

Other Adventures Cafe, Museum, Mall

Restaurant, Park, Store

Cafe, Souvenir Shop, Gallery

Back Continue

Other Adventures Cafe, Museum, Mall

Restaurant, Park, Store

Cafe, Souvenir Shop, Gallery

Back Continue

Other Adventures Cafe, Museum, Mall

Restaurant, Park, Store

Cafe, Souvenir Shop, Gallery

Back Continue

Recommended Adventure Café des 2 Moulins

Musée de Montmartre

Espace Dalí

Chez QHUIT

Change Accept

Recommended Adventure Café des 2 Moulins

Musée de Montmartre

Espace Dalí

Chez QHUIT

Change Accept

Musée de Montmartre

Paintings, photographs, posters and manuscripts that depict the history of the Montmartre neighbourhood.

“Fascinating and beautiful artwork! A must see!” - Jean, Paris resident

Back

Recommended Adventure Café des 2 Moulins

Musée de Montmartre

Espace Dalí

Chez QHUIT

Change Accept

Recommended Adventure Café des 2 Moulins

Musée de Montmartre

Espace Dalí

Chez QHUIT

Change Accept

Recommended Adventure Café des 2 Moulins

Musée de Montmartre

Espace Dalí

Chez QHUIT

Change Accept

Recommended Adventure Café des 2 Moulins

Musée de Montmartre

Espace Dalí

Chez QHUIT

Change Accept

Recommended Adventure

Musée de Montmartre

Espace Dalí

Chez QHUIT

Change Accept

Café des 2 Moulins

Recommended Adventure Café des 2 Moulins

Musée de Montmartre

Espace Dalí

Chez QHUIT

Change Accept

Recommended Adventure

Musée de Montmartre

Café des 2 Moulins

Espace Dalí

Chez QHUIT

Change Accept

€5 Please insert cash or credit

Thank You Payment received

Now Printing Enjoy Paris!

Design Considerations

Uncertainty Avoidance

Long Term Orientation

Vending Machine Appearance

Form factors

Paris public transit ticketing = familiarity

Communication design

Activity Icons   Color coded in case

symbols not understood   French text in main symbols on machine Language   How much are you willing to spend? Not a lot (€) / Treat yourself (€€) /

A night you’ll never forget (€€€)

Signage   Rolling text in multiple languages to

ensure understanding of purpose   Imagery of tour locations

Logistics

Target users   International travelers in Paris

Locations   Airport, Train stations, Hotels & hostels, Conference centers

Payment methods   Credit card or Cash   Only one bill needed, €5 or €1, for cash option

How We Would Test It?

The First Stage of Usability Testing   Participants: Japanese and British people who had been to Paris   Vending machine: paper models   UI system: paper prototypes

The Second Stage of Usability Testing   International tourists

How to Collect Data Once in Place?

Statistical Information about Actual Usage  Nationalities and languages  User preferences  Drop-out rate

Future Work

Consumer’s Feedback  On-site interview  Website  Customer service team

Q & A

Thanks!