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UX 101- A doers guide to UXMentored By | Shaheena Attarwala - Head of Design @ Wigzo Technologies
About Speaker
• UX Consultant
• Currently Head of Design at Wigzo Technologies
• Founder PurpleCube Design Studio (2009 - Present)
• Ex - Designer BookMyShow(2009) and Shaadi.com(2012)
• Ex - Co-founder & Design Head at Truss Networking(2014)
• UX Blogger at www.RuthlessUX.com@RuthlessUx
UI - Interface Elements UX- How a user gets. from point A to point B.
There are a very few known techniques that can precisely and consistently shape
a good uxKeep it simple / Relate to things people used to/ Learnt it anecdotally / via Experiment
Beauty is secondary
Utility Comes first | Beauty is secondary
masochistic teapot
Users resist change
E.g. Digg did a major UIchange and had a massive
user exodus. One Week>
Digg3.0>DiggApocalypse
Timeline changes / Homepage changes
Stage changes | Beneficial for your company
Users resist change
Fool them slowly rather than quickly
Make users feel smart (Salt&Pepper Rule)
Don't hide things in complexity in design.
Don’t take the liberty to go so wrong
Do basics right!
Don’t reinvent the wheel - Familiarity = Quick LearningFamiliarity in design makes for faster learning.
4 step to build a Good UX
Be Specific - Narrow it down
Build Accurate
Test
Simplify
Be Specific
Speeds up design and development time {Agile} Just get it out there
2. Building. Just start building. 3.4. Guides testing (Collecting data. Get all the data about how your user is using the app
andanalyze it. )5. Gives marketing individuals early insight into user acquisition
strategies6.
Narrow down number of variables for testing. Simplify. Simplify based off the data you'recollecting.
7. Saves Money8.
Keep Vision of Dream separate from NOW. Pick one Go with it! Focus on Now!
Pick one go with it
1. Narrow down to your exact target users and focus on doing well there. Make your scope very specific (specifically your first adopters) e.g. Amazon started as an online marketplace for new books. Google was only search.
Why Focus?
Pick one go with it! Killing with one thing and then grow!
Who are you?
Make it easy for people to identify with your brand
User PersonasSketch out what your users are like
Build - Define User JourneyIterate. Speed is the king
1. User Personas
2. Identify Journey
3. Solve Journey problems and errors
4. Identify loopholes
5. Identify use cases
6. Identify dead ends and escape hatch
Stop Thinking!Keep Building!
Keep Iterating!Speed is the king!
Iteration is the King!
Tools
The Right Way To Do Innovation: Fail Early, Fail Fast, Learn Cheaply
With smartphones becoming ubiquitous, especially among the educated urban upper-middle class Indians, Myntra was betting that its customers would accept the loss of the web option in return for greater user experience
Understand Users! Do research!May 2015
● Mobile accounts for 70-80% of
e-commerce traffic today.● Forcing users to
download theapp and shutting out rivals.
● Within 9 months reopened its mobile site
Majority of our daily media interactions are screen based
Flipkart is not going completely app-only. It has reintroduced a mobile web option - something it had discontinued in March. 2015
● Amazon quickly took advantage. Thanked consumers for making it the most visited ecommerce site in India.
● Billion Day sale
1.Browsing on the desktop is much more easier than on mobile app
2.Sorting and applying filters may be difficult on app
3.No more choices, you are just trapped
4.Mobile device and mobile internet
limitations
5.Competitors are on Multiple platforms, user may switch easily
@RuthlessUx
Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012
Majority of our daily media interactions are screen based
Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012
Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012
Computers keep us productive and informed
Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012
Smartphones keep us connected
Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012
Tablets keep us entertained
Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012
Sequential - There are two modes of multi-screeningwww.RuthlessUx.com
Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012
Sequential screening is common &mostly completed within a day
Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012
Smartphones are the most commonstarting place for online activities
Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012
PCs are most often a starting point formore complex activities
Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012
www.RuthlessUx.com
Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012
Smartphones allow us to shopat home or on-the-go
Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012
Spontaneity plays a major role in shoppingSpur-of-the-moment vs. Planned shopping
Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012
We often move from one screento another while shopping
www.RuthlessUx.com
Source :Google - The New Multi-screen World: Understanding Cross-platform Consumer Behavior - August 2012
Consumers take a multi-device path to purchase
Learning your users to increase user base
It is also clear that Tinder is trying to position itself as much more than just a hookup app.
People are never going to learn enough.People are never going to be beginners.
People will always be learning.- Allan Cooper
Make it simple enough. Discoverability is a great tool for learning.Humans are hardwired and naturally intuitive to things that resonate
totheir gut
“Good idioms are learnt easily”
https://www.heromotocorp.com/en-in/reach-us/product-enquiry
USER ONBOARDINGwww.RuthlessUx.com
www.RuthlessUx.com
https://www.heromotocorp.com/en-in/reach-us/product-enquiry
DESIGN THINKING
Design thinking is a user-centered approach toproblem solving.Empathy is key.
https://www.heromotocorp.com/en-in/reach-us/product-enquiry
Gmail introduced “Labels”
● Huge data● Irrelavant
folders● Eventually
search becomes inevitable
Visual Feedback
Guide users | Help | Intervene
Miss Universe 2015
Photo Courtesy: http://www.rickshawchallenge.com/wp-content/uploads/2016/02/money.png
Good Information Design
Public AdaptabilityGovt Sites | Public Utility Machines
Public AdaptabilityGovt Sites | Public Utility Machines
Photo Courtesy: http://www.thehindu.com/multimedia/dynamic/01606/TH03_METER_1606190f.jpg
Public Machine Designs
Public Place Design - Doors
Public Place Design - Doors
“Doors do not need an instruction manual they should simply be “KISS” – Keep it Simple and
Stupid”
“Doors do not need an instruction manual they should simply be “KISS” – Keep it Simple and
Stupid”
Public Place Design - Washroom
Objects of Daily usage
Keep innovating - The foreplay of AI and User Experience
THANK YOU!!!
http://www.theuxploration.com
To be in touch +91 22 6132 1000
To Stay Tuned https://www.facebook.com/groups/uxploration/
http://www.meetup.com/User-Experience-Design-Meetup/