Peter Morville's keynote for Internet Librarian International in London.
Text of Inspiration Architecture: The Future of Libraries
1Peter Morville, Internet Librarian International, 2013
4 Design for Discovery Peter Morville & Jeffery Callender
5 I say we fight for and maintain our very long-term and hard-
won connection to books and what they represent. Joseph Janes
6 The structural design of shared information environments. The
organization, labeling, search, and navigation systems in websites
Fragmentation Fragmentation into multiple sites, domains, and
identities is clearly a major problem. Users dont know which site
to visit for which purpose. Findability Users cant find what they
need from the home page, but most users dont come through the front
door. They enter via a web search or a deep link, and are confused
by what they find. Even worse, most never use the Library, because
its resources arent easily findable.
11 1. One Library 2. Core Areas 3. Network Intelligence Web
Strategy Library Web Online Onsite National Library Congress
(about/for) Copyright Hierarchy top-down Network bottom-up +
12 Interfaces Portal Search Object Set Page Caveats Visual
Design Starting Point Wireframes
13Source: Search Patterns (2010) EngineResults ContentQuery
CreatorsUsers Interface Goals Psychology Behavior Interaction
Aordances Language Features Technology Algorithms Indexing
Structure Metadata Tools Process Incentives Search is a Complex,
14 Search Objects Portal FindAbout Discovery Paths Patterns
Incentives Users Brand Findable Social Goal Gateway Collection Ask
Browse Federated Faceted Fast Give me a fulcrum and a place to
stand, and I will move the world. Archimedes
15 Web Governance Board
20 Technology + Pedagogy
21 When I was playing baseball, most of the time I wasnt
playing full-scale, four bases, nine innings. I was playing a
perfectly suitable junior version of the game...But when I was
studying those shards of math and history, I wasnt playing a junior
version of anything. It was like batting practice without knowing
the whole game. Why would anyone want to do that?
23 The MOOCs must first compete with nonconsumption by meeting
demand outside the schools (e.g., developing countries,
home-schooling) and then within (e.g., letting students take
courses not offered by their district). Later, this self-paced,
student- centered model may gain sufficient momentum to become the
24 The Architecture of a Class
Regardless of all the time and effort libraries put into
providing a variety of research tools and resources on their
websites, the literature suggests that students still prefer to
start their research using Google or some other form of search
engine. It is clear that there is an overwhelming preference for
easy to use, familiar search tools that transcend education level,
discipline of study, and student demographics. Discovery Layers and
the Distance Student Jessica Mussell (2012) 26
27 Strengths Fast, easy, familiar Cross-disciplinary searching
Links to citing and related articles
28 Weaknesses No advanced search functionality Limited,
inaccurate metadata Inconsistent coverage across disciplines No
transparency (coverage, algorithms, usage, monetization) Not
customizable or interoperable
Information Literacy 29 Employers claimed that college hires
rarely conducted the thorough research required of them in the
workplace. At worst, some college hires solved problems with a
lightning quick Google search, a scan of the first couple of pages
of results, and a linear answer finding approach. I had a new
graduate hire who only searched for papers on Google. I said, youre
missing things, you need to use PubMed, and he responded, Well, I
did this quick search, and thats what I got. But thats not good
enough. Project Information Literacy: Learning Curve by Alison J.
30Key Strategic Insights for Libraries, Publishers, and
Societies by Roger C. Schonfeld (2010) Faculty rate importance of
library roles The academic library is increasingly being
disintermediated from the discovery process, risking irrelevance in
one of its core functional areas.
32 Federated Bento Box NCSU Stanford Dartmouth Virginia
33 Aggregated Faceted Cornell Duke McGill Northwestern U.
Gross and Sheridan conducted a usability study that examined
how Summon (web-scale discovery) was used for common library search
tasks. Summon was positioned as the primary search box on the
librarys home page for the study. They found that the single search
box was employed for 80% of the assigned tasks. How Users Search
the Library from a Single Search Box Lown, Sierra, Boyer (2013)
Use of full-text online content dramatically increased in the
year following implementation. Librarians found they could focus
instruction less on choosing a database or catalog and more on
refining a search, research as an iterative process, and other high
level search skills. The Impact of Serial Solutions Summon on
Information Literacy Instruction Stephanie Buck and Margaret
Mellinger (2011) 37
38 Google Google Scholar University Website Library Portal
Individual Library Subject (LibGuide) Origin Faculty (Profile,
Publications) Course (Course Pack, LMS) Resource (Article, Book)
AppsviaAPI Source Borrow Direct (Ivy League) HathiTrust (Shared
Repository) Portal (Library Facilities, Services) Catalog (Owned)
Databases (Licensed) Institutional Repository WorldCat (Libraries
Worldwide) Web (Free, Fee) * source may be path or destination
Search as a Service
39 63% didnt use any Internet resources, other than the Guide,
to complete their assignment. Embedding LibGuides into Course
Management Systems Stephanie Brown (2012) GO History of Science:
Nature on Display Search Embeddable Search Widget
40 Underlying Assumptions Espoused Values Artifacts Visible
organizational structures and processes (hard to decipher)
Strategies, goals, philosophies, justifications Unconscious, taken
for granted beliefs, perceptions, thoughts, feelings (source of
values, action) Three Levels of Culture
41 Inquiry Learning
42 Information Literacy The ability the find, evaluate, create,
organize, and use information from myriad sources and media.
43 INCOMEINCOME INFORMATION LIFE LIFE LITERACY
45 70 percent of humans experience severe back painand in the
U.S. this results in tens of thousands of surgeries each year.
Theres a secret about MRIs and back pain: the most common problems
physicians see on MRI and attribute to back pain herniated,
ruptured, and bulging discs are seen almost as commonly on MRIs of
healthy people without back pain.
46 Why is Medicine a Mess? Our minds/bodies are complex.
Patients want a quick fix. Doctors hate saying: I dont know. The
AMA is an advocacy group. Relentless and insidious advertising.
Industry-funded research. $2.7 trillion per year.
47 There are a thousand hacking at the branches of evil to one
who is striking at the root. Henry David Thoreau Our government is
corrupt. Not corrupt in any criminal sense. But corrupt in a
perfectly legal sense: special interests bend the levers of power
to benefit them at the expense of the rest of us.
48The relationship between information and culture
49 It is now my suggestion that many people may not want
information, and that they will avoid using a system precisely
because it gives them informationIf you have information, you must
first read it You must then try to understand itUnderstanding the
information may show that your work was wrong, or may show that
your work was needlessThus not having and not using information can
often lead to less trouble and pain than having and using it.
Calvin Mooers (1959) The limits of information
50 We shape our buildings. Thereafter, they shape us.
51The order of food influences choice by as much as 25
53 Some habits have the power to start a chain reaction.
Success doesnt depend on getting every single thing right, but
instead relies on identifying a few key priorities and fashioning
them into powerful levers.
54 Willpower is the single most important keystone habit for
55 Paul ONeil as CEO of Alcoa I want to talk to you about
worker safetyI intend to make Alcoa the safest company in America.
I intend to go for zero injuries. We killed this man. Its my
failure of leadership. I caused his death. And its the failure of
all of you in the chain of command.
56 A culture of generosity. Josie Parker, Ann Arbor District
58 A library, like a national park, teaches us that we all
benefit when our most valuable treasures are held in common. Peter
Morville, Inspiration Architecture
59 Keystone A central stone at the summit of an arch locking
the whole together.
60 Polar bears are a keystone species in the Arctic
The library is a keystone of culture.
62 A library outranks any other one thing a community can do to
benefit its people. It is a never failing spring in the desert.
Andrew Carnegie (1889)
63 Too many people think that we dont need libraries when we
have the Internet. John Palfrey, DPLA (2012)
64 The library is an act of inspiration architecture.
65IA Therefore I Am Inspiration Architecture by Peter Morville
When we try to pick out anything by itself, we find it hitched to
everything else in the universe. John Muir