Embed Size (px)
Citation preview
Innovating for the FutureSuper Scope Paradigm
Agenda
1. Innovation2. Segment Thinking3. Systems Thinking4. Super Scope Paradigm5. Innovator’s Perspective6. Innovator’s Tool7. Innovator’s Mind
www.younomy.com
What is Innovation?An outline
www.younomy.com
geauxguard.com
www.younomy.com
It’s bettering an invention
What is Segment Thinking?And why it fails?
Scope
www.younomy.com
What is Scope?
● “The features and functions that characterize a product, service, or results.” - Wikipedia
● Scope details features and functions in terms of the following three constants:
1. Time2. Cost 3. Quality
● Scope is fixed based on the market segments
the company targets.www.younomy.com
www.younomy.com
www.younomy.com
Why Segment Thinking Can Fail?
Or why time-cost-quality is not enough?
www.younomy.com
Design to give life to incubators
cobaltniche.wordpress
www.younomy.com
NeoNurture’s Incubator
cobaltniche.wordpress www.younomy.com
Why Systems Thinking matters?
Or why listen to non-customers as well
Three systems to think about
1. Body Mind System of Individuals/Users2. Underlying Social Systems 3. Eco or Environmental Systems
www.younomy.com
www.younomy.com
GettyImages.com
www.younomy.com
Usability - Piano steps
www.younomy.com
Social Inclusiveness - ITC’s incense stick
www.younomy.com
Sustainability - Godrej’s chotuKool
Super Scope ParadigmThe importance of thinking market segments
and larger systems
www.younomy.com
Innovator’s PerspectiveHow innovators should look at
the world around?
TechTimes.com
www.younomy.com
Look at everything as a tool
www.younomy.com
These are not products but tools...
www.younomy.com
People “hire” products to do a job
Reuters
www.younomy.com
Say, to stay connected
wikimedia.org
www.younomy.com
Can we better her tools?
Lowsmokechulha.com
www.younomy.com
Yes, we can...
www.younomy.com
Philips Design’s low smoke chulha
Innovator’s Tool...to think, ideate, analyse...
www.younomy.com
Substitute
www.younomy.com
Combine
www.younomy.com
www.destockmaroc.com
Adapt
www.younomy.com
www.younomy.com
Modify
www.younomy.com
www.younomy.com
Put to another use
www.younomy.com
Eliminate
www.younomy.com
www.younomy.com
Reverse
www.younomy.com
Innovator’s Mindset What it takes to be an innovator?
TedCDN
Be Crazy
www.younomy.com
Be Multidimensional
www.younomy.com
