Upload
john-mccarthy
View
218
Download
1
Tags:
Embed Size (px)
Citation preview
In my InboxIssue 005 Mar 2009
TAGS: Email marketing, user experience, campaign evaluation, gmail, retail, Play.com, UK
Dr. John McCarthyCustomer Experience Architecthttp://www.lida.com/
The Key
Good featureBad feature
In the inbox
Reinforcement of the web address
Use of web address in From Field.
Attractive saving offer
Email without images
No content displayed without images
Email with imagesGood use of third party
award imagery to increase
trust.
“Deal” styling not followed
through on the email as a whole.
Blue styling sinks into
background so saving
message is not reinforced.
Where’s the 80% saving?
The landing page
No % saved information is
displayed
“Deal” styling is consistent and follows through from the email
Good persuasive
copy
In my InboxIssue 005 Mar 2009
TAGS: Email marketing, user experience, campaign evaluation, gmail, retail, Play.com, UK
Dr. John McCarthyCustomer Experience Architecthttp://www.lida.com/