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Hyper Natural Objects How to build a hyper Natural Object © 2011 Massimo Scognamiglio domenica 19 giugno 2011

How to build a Hypernatural Object, Massimo Scognamiglio @ Frontiers of Interaction 2011

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Page 1: How to build a Hypernatural Object, Massimo Scognamiglio @ Frontiers of Interaction 2011

Hyper Natural ObjectsHow to build a hyper Natural Object

© 2011 Massimo Scognamiglio

domenica 19 giugno 2011

Page 2: How to build a Hypernatural Object, Massimo Scognamiglio @ Frontiers of Interaction 2011

A story inthree acts

domenica 19 giugno 2011

Page 3: How to build a Hypernatural Object, Massimo Scognamiglio @ Frontiers of Interaction 2011

I

Philosophy

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Page 4: How to build a Hypernatural Object, Massimo Scognamiglio @ Frontiers of Interaction 2011

I

Philosophy

I Pad ergo sum.

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Page 5: How to build a Hypernatural Object, Massimo Scognamiglio @ Frontiers of Interaction 2011

Reality

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RealityMetaphor ≤

Metaphoric Representation

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A desk and its representation.

Graphic interfaces are the metaphor for navigating the information.

The interfaces mediate the manipulation of the information on behalf of human beings.

The most noted of metaphors is that of the computer desktop.

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Mimesis

Metaphor RealityMimesis

Low Res

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We pushed forward the mimetic imitation of reality. Such an imitation, just as any imitation, even if “perfect” is perceived as alien and “rejected” and considered “ineffective” in the long term.

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Augmented Reality

Metaphor RealityMimesis AugmentedReality

Low Res

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Cosa è un HNO?

RealityMetaphor Mimesis AugmentedReality

Low Res

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What’snext?

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Reality

Mimesis

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Hyper Natural

RealityMetaphor Mimesis AugmentedReality Hyper Natural

Low Res

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PHYSICAL BODY + SOFTWARE + SENSORS +

NETWORK = HNO

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Hyper Natural Object

The HNO overlap through layers of information, software layers, behavior layers, and physical layers

that are responsive to real objects.

THEY DO NOT MIMIC them.

The iPad is the first tool capable of distributing Hyper Natural Objects.

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Page 17: How to build a Hypernatural Object, Massimo Scognamiglio @ Frontiers of Interaction 2011

What defines aHyper Natural Object?

1. Hyper Natural Objects have a soul (app) that is diffused over the network.

2. That “turn over and re-invent” the tool that accepts it (e.g. iPad) so well to enable it to “interpret” a specific user experience (UX), stratifying itself on other comparable pre-existing usage habits

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These “connected” objects have a special relationship with human beings that become “a part of” the “body” of the tool (e.g. iPad)

The human being reacts |:| in respect to the information, it’s no longer mediated by a cursor.

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Page 20: How to build a Hypernatural Object, Massimo Scognamiglio @ Frontiers of Interaction 2011

The Sensors present in these new objects, represent the permanent organ of contact with reality:

They listen, track and contextualize every single event, in a continuous and independent way.(automatic behavior).

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Noble Peace Center

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II

The Turning Point

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The relationship between human beings and Hyper

Natural Objects is special and very different in respect to

traditional digital tools.

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The divide between the digital and physical world is always becoming more and more

evanescent.

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Reality

Metaphor

Mimesis

AugmentedReality

Hyper NaturalLow Res

Hyper NaturalObjects

We’ll live in a hyper natural environment where representation and reality will no longer be in separate worlds.

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III

How to build a

Hyper Natural Object

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PHYSICAL BODY + SOFTWARE + SENSORS +

NETWORK = HNO

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Page 29: How to build a Hypernatural Object, Massimo Scognamiglio @ Frontiers of Interaction 2011

Thinking about my Son…

I developed the dimension of the physical body:

“3-dimensional” and “spatial”

to be able to create new relationships with the child and other children that use other

HNO’s.

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Curious?

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Touch, Look, Connect, Play, Live, Roll

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Say Hallo to the

HYPER NATURAL PAD

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Sensors

Communication

Spatial manipulation

Music & GameApp

Microphone

Gyroscope

Accelerometer

3d body

Touch screen

wifi

Sharing

Lights

Colors

ergonomics

bluetooth

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Hyper Natural Objects are and always will be more and more integrated in a very natural and magical way into our daily lives. 

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We won’t talk anymore about “digital natives”

but of the ...

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“Hyper Natural Generation”

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xxx

To be continued...Thanks to:

Leandro Agrò, Francesco D’Onofrio, Massimo Lepore, Luca Mascaro, Nicola Palmarini, Mirco Pasqualini.

Follow me:@scognamiglio196 | scognamiglio.posterous.com

Hyper Natural ObjectsHow to build a hyper Natural Object

© 2011 Massimo Scognamiglio

domenica 19 giugno 2011