CLIENT NAMEBrand Recommendations | January 1, 2014

Let’s start by definingyour brand attributes.

Let’s start by definingyour brand attributes.

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culture people product personality

Friendly Established Harmonious Familiar Passionate Caring Collaborative Positive Trusting Transparent

Connected Passionate Collaborative High touch Hardworking Responsive Open Striving Dedicated Reliable

Trusted Quality Versatile Dependable Dominant Thorough Valuable Reputable Integrity Engaging

Reliable Friendly Leader Trustworthy Knowledgeable Engaging Quality Collaborative Caring Forward-thinking

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KEY ATTRIBUTES

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Established Harmonious Familiar Collaborative Trusting

Collaborative High touch Open Striving Reliable

Trusted Dependable Dominant Reputable Integrity Engaging

Reliable Leader Trustworthy Engaging Collaborative Forward-thinking

BRAND PILLARS

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TRUSTED LEADING ENGAGING COLLABORATIVE

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BRAND PILLARS

Professionals are well-trained, full-time employees who demonstrate accountability for their actions, consistent reliability, and adherence to the best practices of the industry. Being a professional translates to accommodating even the toughest clients, effectively managing their expectations, and always advocating for their best interests. Professionals self-regulate not because they have to, but because they want to — because they know what it is to be a professional.

TRUSTED

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BRAND PILLARS

Professionals are well-trained, full-time employees who demonstrate accountability for their actions, consistent reliability, and adherence to the best practices of the industry. Being a professional translates to accommodating even the toughest clients, effectively managing their expectations, and always advocating for their best interests. Professionals self-regulate not because they have to, but because they want to — because they know what it is to be a professional.

LEADING

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BRAND PILLARS

Professionals are well-trained, full-time employees who demonstrate accountability for their actions, consistent reliability, and adherence to the best practices of the industry. Being a professional translates to accommodating even the toughest clients, effectively managing their expectations, and always advocating for their best interests. Professionals self-regulate not because they have to, but because they want to — because they know what it is to be a professional.

ENGAGING

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BRAND PILLARS

Professionals are well-trained, full-time employees who demonstrate accountability for their actions, consistent reliability, and adherence to the best practices of the industry. Being a professional translates to accommodating even the toughest clients, effectively managing their expectations, and always advocating for their best interests. Professionals self-regulate not because they have to, but because they want to — because they know what it is to be a professional.

COLLABORATIVE

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BASIC SLIDE + BULLET POINTS

Professionals are well-trained, full-time employees who demonstrate accountability for their actions, consistent reliability, and adherence to the best practices of the industry. Being a professional translates to accommodating even the toughest clients, effectively managing their expectations, and always advocating for their best interests. Professionals self-regulate not because they have to, but because they want to — because they know what it is to be a professional.

Being a professional translates to accommodating even the toughest clients, effectively managing their expectations, and always advocating for their best interests.

Being a professional translates to accommodating even the toughest clients, effectively managing their expectations

Being a professional translates to accommodating even the toughest clients.

Being a professional translates to accommodating even the toughest clients, effectively managing their expectations, and always advocating for their best interests.

Being a professional translates to accommodating even the toughest clients, effectively managing their expectations

Being a professional translates to accommodating even the toughest clients.

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SECONDARY BASIC SLIDE

Professionals are well-trained, full-time employees who demonstrate accountability for their actions, consistent reliability, and adherence to the best practices of the industry. Being a professional translates to accommodating even the toughest clients, effectively managing their expectations, and always advocating for their best interests.

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REACTIVE INNOVATIVE

BREADTH OF PRODUCTS

SPECIALIZATION

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COMPETITIVE POSITIONING

Baker & Taylor

OverDrive

3AM

Audible

Midwest Tapes

Recorded Books

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TIMELINE

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Q1 Q2 Q3 Q4

Brand Strategy

Visual Identity

UX Strategy, Design, & Development

Brand Engagement

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POSITIONING ELEMENTS

who

what

how

why

Working with creators and distributors, Recorded Books

delivers relevant and desirable content in a variety of formats.

By reinforcing the value of each stage of the content lifecycle,

a growing number of people get the content they want, in the format that works best for them.

Udetracc hinatquo vivigna tissimusquem senatureis. Oimus iam a vir pri se autus et quonsimac ore orsus, de crempoe natusci onterum diena vent.

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BRAND ARCHITECTURE

Udetracc hinatquo vivigna tissimusquem senatureis. Oimus iam a vir pri se autus et quonsimac ore orsus, de crempoe natusci onterum diena vent.

RB Digital An RB Global Company

W.F. Howes An RB Global Company

Wavesound An RB Global Company

RB GLOBAL

– Indie Flix

Films

– CDs – Playaway – OCD

Books

– Kudda, etc.

Digital Tools

– Zinio

Newspaper/ Magazine

– Zinio

Newspaper/ Magazine

– CDs – Playaway - Large Print – OCD

Books

– Zinio

Films

– Indie Flix

Films

– CDs – Playaway – OCD

Books

– Kudda, etc.

Digital Tools

– Zinio

Newspaper/ Magazine

IMPLICATION1 Support libraries as the ultimate free content provider.

Demonstrate the wealth, breadth and depth of what libraries have to offer by advocating for the channel in a way no competitors can. With this increased support, Recorded Books has the opportunity to become the category leader, ultimately increasing market share.

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COMMONALITY

internal external

competition

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STRATEGY

Client Name