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Slides for Confab: the Content Strategy Conference presented in May 2013
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GETTING THE UGC
YOU WANTVANESSA GENNARELLI
@mozzadrella#ugcpunk
CONTENT STRATEGY-THE EDUPUNK WAY
WearingHOODIES
Loving myYOGA MAT
PeerLEARNING
1 2 3
Hi, I’m Vanessa. I<3
PeerLEARNING
1
Feedback
Everyone has Expertise
Connecting and Sharing
PEER 2 PEER UNIVERSITY
100% user-generated content
67,000 users in 550 courses
since 2009
Learning experiments
TINY TEAM, BIG MISSION
UGCStrategies for
2
Shine a light onEXEMPLARY
folks *badges.p2pu.org
Provide stellarSAMPLE COPY
*VerifyApp
SweetINLINE HELP
copy
*Airbnb
Inline help
copy
SweetINLINE HELP
*Hacker League
copy
CreateSPIFFY RESOURCES
*Mailchimp
Inline help
Develop
SAFEGUARDS to QA, i.e. community review
*SoundCloud
Content Strategy + Peer Learning=
YOU
3
Select1 TALENT
Share withYOUR NEIGHBOR
Develop a PLATFORMthat touches all of your talents and
relies on UGC
1 2 3 Remember Your 3 Talents?
Example: project management + babysitting =
platform for sharing activities to distract
your kids
Sketch out the wireframe for the
signup flow / asking new users to contribute
Which UGC strategies will you use?
• Curation• Sample content• In-line help content• Resources• Safeguards and QA
YOU HAVE 20 MINS
BOOM!You just peer
learned.
@MOZZADRELLA
VANESSA GENNARELLI
@P2PU
Please, pleasey please Tweet your project to #ConfabMN &
#UGCPunk
Let’s keep learning...