Upload
lesanders
View
234
Download
0
Tags:
Embed Size (px)
Citation preview
E V E N T O P P O R T U N I T I E S
2 0 1 0 m a r k e t m e d i a k i t
S N A P S H O T
RATEBASE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 250,000
FREQUENCY.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7X/YEAR
ESTABLISHED.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1994
SUBSCRIBERS.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .94%
A U D I E N C E
GARDENDESIGN GARDENDESIGN.COM
MALE/FEMALE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36%/64%. 39%/61%
MEDIAN.AGE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51. 48
MEDIAN.HHI... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $143,455. $139,106
HOME.OWNERS.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98%. 98%
MEDIAN.NET.WORTH.... . . . . . . . . . . . . . . . . . . . . . . $732,815. $629,168
Source: MMR 2009, HOH $100,000+
G A R D E N D E S I G N is the future of the home: a new
era in which the boundary between indoors and outdoors is erased,
and nature is an integral part of sophisticated design. Every issue is a
meeting place for a new generation of professionals and enthusiasts
from all over the world who have an intimate connection to the natural
environment and a distinctive sense of style. GARDEN DESIGN
looks at the home not as a mere showcase for material things, but as an
ever-changing expression of the people who live in it.
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
R E A D E R P R O F I L E
GARDENDESIGN delivers a highly affluent,
influential and sophisticated audience in-book and online.
GARDENDESIGN GARDENDESIGN.COM
MALE/FEMALE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36%./.64%. 39%./.61%
AGE
18-49.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .46%. 44%
25-54.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .64%. 60%
MEDIAN.AGE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51. 48
EDUCATION
COLLEGE.GRADUATE+.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .49%. 51%
POSTGRADUATE.DEGREE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16%. 18%
STATUS
HOME.OWNERS.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .98%. 98%
MARRIED.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .92%. 93%
ANY.KIDS.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .39%. 32%
EMPLOYMENT
PROFESSIONAL/MANAGERIAL... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41%. 44%
ANY.CHIEF.OFFICERS.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21%. 24%
PERSONALINCOME
$100,000+.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23%. 24%
MEDIAN.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $64,817. $76,137
HOUSEHOLDINCOME
$150,000+.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .44%. 41%
$200,000+.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21%. 19%
MEDIAN.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $143,455. $139,106
TOTALASSETVALUE(INC.PRINRES)
$1,000,000+.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .36%. 30%
MEDIAN.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $732,815. $629,168
HOMEVALUE
$500,000+.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .31%. 22%
MEDIAN.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $395,395. $383,766
Source: MMR 2009, HOH $100,000+
JANUARY/FEBRUARYINTERNATIONALGARDENSThe world’s most lush hotel gardens * Tuscan style at its most glamorous * A serene sculpture garden in Brazil
AD.CLOSE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11/20/2009
MATERIALS.DUE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11/30/2009
ON.SALE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01/19/2010
MARCHHOLLYWOODGLAMOURA gorgeous Pamela Burton design for Ted Danson and Mary Steenbergen’s garden * John Goldstein, designer to the stars—his gardens for Kyle McLaughlin and Bryan Cranston
AD.CLOSE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01/04/2010
MATERIALS.DUE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01/06/2010
ON.SALE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 02/23/2010
APRILTOPDESIGNERSOehme, van Sweden, Mark Rios, Vladamir Sitta, and Kathryn Gustafson * New work by heavyweight designers in an expanded, save-it-forever issue
AD.CLOSE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 02/05/2010
MATERIALS.DUE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 02/09/2010
ON.SALE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 03/30/2010
MAY/JUNECLASSICBEAUTYA classic New York estate garden by James Doyle * A stylishly southern Charleston garden * Lincoln Park outdoor living—a design by Doug Hoerr
AD.CLOSE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 03/05/2010
MATERIALS.DUE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 03/09/2010
ON.SALE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 04/27/2010
Garden Design reserves the right to make any changes and additions. The editorial calendar is
updated as needed.
JULY/AUGUSTOUTDOORDINING&ENTERTAININGNew work by designers we’ve discovered * An unforgettable garden party at Hortulus Farm in historic Pennsylvania * A behind-the-scenes look at Summer Stunner, a hideaway garden in upstate New York
AD.CLOSE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 04/21/2010
MATERIALS.DUE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 04/23/2010
ON.SALE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 06/15/2010
SEPTEMBER/OCTOBERAWARDWINNERSOur highly anticipated American Society of Landscape Architects (ASLA) joint issue features the best in residential design PLUS: Secret courtyards of Alys Beach * Autumn in Pennsylvania
MARKETSPECIALSECTIONS
DESIGNSHOWCASE: The best and newest products for landscape and exterior design GIFTGUIDE:Inspired gifts for holiday giving and entertaining
AD.CLOSE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 07/09/2010
MATERIALS.DUE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 07/13/2010
ON.SALE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 08/31/2010
NOVEMBER/DECEMBERGARDENHOLIDAYGarden Design celebrates this holiday season with holiday floral design, the second in its series PLUS: Small-space town gardens * A snowbird’s paradise at the Tropical Palm Beach Garden off the coast of Florida
MARKETSPECIALSECTIONS
DESIGNSHOWCASE: The best and newest products for landscape and exterior design GIFTGUIDE:Inspired gifts for holiday giving and entertaining
AD.CLOSE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 09/02/2010
MATERIALS.DUE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 09/07/2010
ON.SALE.... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10/26/2010
2 0 1 0 M A R K E T E D I T O R I A L C A L E N D A R
In addition to our regular Market section, the Garden Design Market also offers themed advertising sections, featuring the best products and services for design enthusiasts, garden lovers, and those inspired by the outdoors.
M A R K E T A D V E R T I S I N G O P P O R T U N I T I E S
Market Advertising Partners have access to Garden Design’s highly affluent readers who are engaged with the magazine and view their homes—inside and out—as a creative expression of self. Garden Design will custom-build your ad using our stylishly formatted ¼- and ⅛-page layouts.
MARKET2010RATES
FOUR-COLOR 1X 3X 4X 7X
¼.PAGE.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$3,720.NET. $3,650.NET. $3,575.NET. $3,425.NET
⅛.PAGE.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,440.NET. $2,375.NET. $2,340.NET. $2,245.NET
MARKET2010SCHEDULE
ISSUE SPACECLOSING MATERIALSCLOSING ON-SALE
JANUARY/FEBRUARY.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11/20/09. 12/3/09. 1/19/10
MARCH.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1/4/10. 1/8/10. 2/23/10
APRIL.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2/5/10. 2/12/10. 3/30/10
MAY/JUNE.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3/5/10. 3/12/10. 4/27/10
JULY/AUGUST.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4/21/10. 4/27/10. 6/15/10
SEPTEMBER/OCTOBER.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7/9/10. 7/16/10. 8/31/10
NOVEMBER/DECEMBER.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9/2/10. 9/10/10. 10/26/10
MARKETSPECS
t o a d v e r t i s e c a l l 4 0 7 . 5 7 1 . 4 5 4 1
gre
enm
arket
Garden Fountains and Accents.
Core Designs by Appleseed.
Creating garden art, sculpture, fountains, Bas reliefs, architectural & sculptural
wall panels, artisan lighting with Green Technology for your Garden paradise.
Please be sure to check out our new Bel Air series of classic and modern
pottery cast using the most detailed, green molding processes available.
Made in the USA.
310-419-7660
www.coredesignsbyappleseed.com
High style.
Low maintenance.
Crafted in advanced cellular vinyl,
an attractive wood alternative our
pergolas are offered in many styles
and sizes. Call for a free Selections
catalog. Or, see more than 300 outdoor
products on the web.
800-343-6948
walpolewoodworkers.com/pergola
A Career in Landscape Design• Love gardens and enjoy the outdoors? • Want to be more creative at work? • Garden Design School can open the door to a rewarding new career. • Achieve your goals in our nine-month, intensive, part-time program taught by Award Winning British garden designers. • Open House May 5th in Massachusetts. Register now!
513-867-0437 www.gardendesignschool.com
Moss Acres
The tranquil beauty of Moss…now a
reality in your garden. We ship four
varieties of live moss. Moss has fast
become an increasingly–desirable
and low–maintenance alternative to
grass lawns and conventional shade
gardening. With Moss Acres, growing
moss has never been easier!
866-GET-MOSS
www.mossacres.com
See Aguafina’s New
Online Catalog!
• Japanese Lanterns
• Fountains
• Artifacts
• Sculptures
• Soaking Stones
• Reclaimed Pavers
• Stone Furniture
Sizes from small to enormous!
Custom commissions accepted.
888-738-0599
www.aguafina.com
Allison Armour
Water features, garden sculptures, and fountains designed by award winning
designer Allison Armour. All pieces are individually made to order using
contemporary materials such as stainless steel and acrylic. Allison’s fountains
have been installed around the world in private homes, restaurants, hotels, and
corporate headquarters. Allison Armour US 805-450-6422. Prices from $7,000.
805-450-6422
www.allisonarmour.us
GreenMarket5pGRD0610.indd 79 3/25/10 4:28 PM
t o a d v e r t i s e c a l l 4 0 7 . 5 7 1 . 4 5 4 1
gre
enm
arket
Garden Fountains and Accents.
Core Designs by Appleseed.
Creating garden art, sculpture, fountains, Bas reliefs, architectural & sculptural
wall panels, artisan lighting with Green Technology for your Garden paradise.
Please be sure to check out our new Bel Air series of classic and modern
pottery cast using the most detailed, green molding processes available.
Made in the USA.
310-419-7660
www.coredesignsbyappleseed.com
High style.
Low maintenance.
Crafted in advanced cellular vinyl,
an attractive wood alternative our
pergolas are offered in many styles
and sizes. Call for a free Selections
catalog. Or, see more than 300 outdoor
products on the web.
800-343-6948
walpolewoodworkers.com/pergola
A Career in Landscape Design• Love gardens and enjoy the outdoors? • Want to be more creative at work? • Garden Design School can open the door to a rewarding new career. • Achieve your goals in our nine-month, intensive, part-time program taught by Award Winning British garden designers. • Open House May 5th in Massachusetts. Register now!
513-867-0437 www.gardendesignschool.com
Moss Acres
The tranquil beauty of Moss…now a
reality in your garden. We ship four
varieties of live moss. Moss has fast
become an increasingly–desirable
and low–maintenance alternative to
grass lawns and conventional shade
gardening. With Moss Acres, growing
moss has never been easier!
866-GET-MOSS
www.mossacres.com
See Aguafina’s New
Online Catalog!
• Japanese Lanterns
• Fountains
• Artifacts
• Sculptures
• Soaking Stones
• Reclaimed Pavers
• Stone Furniture
Sizes from small to enormous!
Custom commissions accepted.
888-738-0599
www.aguafina.com
Allison Armour
Water features, garden sculptures, and fountains designed by award winning
designer Allison Armour. All pieces are individually made to order using
contemporary materials such as stainless steel and acrylic. Allison’s fountains
have been installed around the world in private homes, restaurants, hotels, and
corporate headquarters. Allison Armour US 805-450-6422. Prices from $7,000.
805-450-6422
www.allisonarmour.us
GreenMarket5pGRD0610.indd 79 3/25/10 4:28 PM
1/8HORIZONTALADEXAMPLE
Image.Size:.1.½”.W.x.1.⅞”.H.
Headline:.2-5.words.
Product.Description:.25-50.words,.
plus.phone.number.and.url
1/4VERTICALADEXAMPLE
Image.Size:.3.¼”.W.x.2.¾”H.
Headline:.2-7.words.
Product.Description:.45-75.words,.
plus.phone.number.and.url
PLEASESENDMATERIALSTO:
Courtney.Janka,.Production.Manager...|...407.571.4798....|[email protected].
CONTACT:LAURIE.SANDERS,.ADVERTISING.REPRESENTATIVE....|....407.571.4541....|[email protected]
O N L I N E O P P O R T U N I T I E S
H O M E PA G E
There are also many custom advertising opportunities available. Please contact us for more information.
C H A N N E L L A N D I N G PA G E S
GardenDesign.com channels include:
PLANTS
PRODUCTS
ARTICLES
PHOTOS
+CONTESTS,LIVINGGREEN,ANDBLOGS
e N E W S L E T T E RCUSTOMEMAILADVERTISINGOPPORTUNITIES
Garden Design can also create a dedicated custom email with 100% SOV, targeting our marketing database of 43,000+ opt-in subscribers. Please contact us for more info.
HOMEPAGE PROMOTION Get premium homepage exposure for your contest with a similar look and feel to editorial.
MEDIUM RECTANGLE 300 x 250
MEDIUM RECTANGLE 300 x 250
LEADERBOARD 728 x 90
SPONSORED 728 x 90
SPONSORED 300 x 250
SPONSORED SPOTLIGHT This listing can be used to promote products, services, and promotional offers.
O N L I N E O P P O R T U N I T I E S
O N L I N E S P E C S
WEBSITEDIGITALREQUIREMENTS
AD DIMENSIONS FILESIZE FILETYPE
LEADERBOARD ...............................................................................728 x 90 pixels 40 kb max Gif, Jpg, Swf: (include Fla file)
MEDIUM RECTANGLE ................................................................ 300 x 250 pixels 40 kb max Gif, Jpg, Swf: (include Fla file)
ENEWSLETTER BANNER ............................................................ 160 x 600 pixels 40 kb max Gif, Jpg, Swf: (include Fla file)
SPOTLIGHT LISTING .....................................................................100 x 100 pixels 40 kb max Gif, Jpg, Swf: (include Fla file)
NOTE: Electronic materials required. Interactive Advertising Bureau standards and guidelines apply.
TERMS & CONDITIONS
1. In consideration of publication, Advertiser and its Agency agree to indemnify and hold Publisher harmless against any expense or loss by reason of any claims arising out of publication.
2. All contents of advertisements are subject to Publisher’s approval. Publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation or position commitment at any time. Publisher shall not be liable for any costs or damages if for any reason Publisher fails to publish an ad or for errors in key number or advertisers index.
3. Conditions, other than rates, are subject to change by Publisher without notice. Rates are subject to change upon notice from the Publisher. Cancellation of any space reservation by the Advertiser or its Agency for any reason other that a change in rates will result in an adjustment of the rate (shortage) based on past and subsequent insertions to reflect actual space used at the earned frequency or volume rate.
4. Cancellation or changes in orders may not be made by the Advertiser or its Agency after closing date. Advertisements not received by closing date will not be entitled to approval or revision by Advertiser or its Agency.
5. Positioning of Advertisements is at the discretion of the Publisher except where request for a specific position is acknowledged, in writing, by the Publisher.
6. No conditions other than those set forth on this rate card shall be binding on the Publisher unless specifically agreed to in writing by the Publisher.
7. Publisher is not liable for delays in delivery and/or non-delivery in the event of an Act of God, action by any governmental or quasigovernment entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slow-down, or any condition beyond the control of Publisher affecting production or delivery in any manner.
8. Publisher has the right to hold Advertiser and its Agency jointly and severally liable for monies due and payable to Publisher for advertising ordered and published. Should collection efforts become necessary, Advertiser and its Agency agree to pay all attorney fees incurred in connection with collection of advertising that was published.
9. All advertisements are accepted and published by the Publisher on the representation that the Advertiser and/or Advertising Agency are properly authorized to publish the entire contents and subject matter thereof. When advertisements containing the names, pictures and/or testimonials of living persons are submitted for publication, the order or request for the publication thereof shall be deemed to be a representation by the Advertiser and/or Advertising Agency that they have obtained written consent of the use in the advertisement of the name, picture and or testimonials of anly living person which is contained therein. It is understood that the Advertiser and/or Advertising Agency will indemnify and save the Publisher harmless from and against any loss, expense or other liability resulting from any claims or suits for libel, violation, or rights or privacy, plagiarism, copyright infringement and any other claims or suits that may arise out of the publication of such advertisement.
10. All ads run on a prepay basis until credit is approved.
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |
CONTACT:LAURIE.SANDERS,.ADVERTISING.REPRESENTATIVE....|....407.571.4541....|[email protected]