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19/04/2015
FUNDAMENTALS OF MOBILE UX
KEVIN CANNON DUBLIN CITY UNIVERSITY
26/MARCH/2015
1. INTRODUCTION 2. FUNDAMENTALS 3. THE EXPERIENCE 4. KNOW YOUR USERS
INTRODUCTION
INTERACTION DESIGNER @ FROG DESIGNKEVIN CANNON
@MULTIKEV
TECHNOLOGYDESIGN
PSYCHOLOGY
THE FUNDAMENTALS
CONSISTENCY CONTRAST GROUPING
FOCUS
CONSISTENCY
CONTRAST
Other Actions
Main Area
HIERARCHY
2
1
3
2
1
3
PRIMARY ACTION SECONDARY ACTION
TERTIARY ACTIONS
GROUPING
?
?
METAPHOR
FOCUS
ASK WHAT YOU CAN TAKE OUT, NOT WHAT YOU CAN PUT IN.
From: Designing Interactions, Bill Moggridge, 2007, ISBN 978-0262134743
http://www.flickr.com/photos/thedalogs/3196553836/
Simple Flexible
Risk!
Simple Flexible
Risk!
Beginner Expert
Frequent
In-frequent
Frequent
In-frequent
??
??
Beginner Expert
Frequent
In-frequent
AEROPLANE COCKPITLOCK & KEY
Beginner Expert
FIRE EXTINGUISHER NUCLEAR POWER PLANT EMERGENCY MANUAL
GOOD IDEAS YOU SHOULDN’T DOGOOD IDEAS BAD IDEAS
ERGONOMICS
THE EXPERIENCE
CONTEXT AWARE
THINK ABOUT THE FULL LIFE CYCLE OF YOUR APP
AWARENESS USAGE END
MARKETPLACE APP SITE APP ICON
REPUTATION REVIEWS
STOP USE DELETION
RATING WORD-OF-MOUTH
FIRST USE SUPPORT
NEW FEATURES UPDATE CYCLES
DEFINE CLEAR GOALS
What it is?
An app to help people save money.
How can people do that?
Track what they spend money on.
How you want them to feel?
Feel in control of their spending.
What it is not?
Not a budget planner or manager.
GENTLE ALARM CLOCK APP
TALK TO PEOPLE
CARD SORTING
CONCEPT VALIDATION
USER TESTING
1. GET THE BASICS DOWN 2. CURATE THE EXPERIENCE 3. UNDERSTAND YOUR USER
THANKS!
KEVIN CANNON @MULTIKEV