22
ConversionXL reviews 5-Second Test

Does Your Website Pass The 5 Second Test?

Embed Size (px)

DESCRIPTION

For more website reviews go to: http://conversionxl.com/category/website-reviews/ This week on ConversionXL Website Reviews, Peep analyzes a variety of sites to see if they pass the 5 second test. In other words, can you can't answer in 5 seconds the following questions: - Where am I? - What can I do here? - Why should I do it? You're not making the most of your website and design. Recommended Reading: ----------------------------------------- How People View Websites: http://conversionxl.com/10-useful-findings-about-how-people-view-websites/ How To Create A Unique Value Proposition: http://conversionxl.com/value-proposition-examples-how-to-create/ How To Come Up With A Value Proposition When What You Sell Isn't Unique: http://conversionxl.com/how-to-come-up-with-a-value-proposition-when-what-you-sell-isnt-unique/ --------------------------------------- Connect with us on Social: http://Twitter.com/PeepLaja http://Twitter.com/tommyismyname https://plus.google.com/+Conversionxl

Citation preview

Page 1: Does Your Website Pass The 5 Second Test?

ConversionXL reviews5-Second Test

Page 2: Does Your Website Pass The 5 Second Test?

When people land on your site for the very first time, they need to “get it” right away

•Where am I?•What can I do here?•Why should I do it?

Page 3: Does Your Website Pass The 5 Second Test?
Page 4: Does Your Website Pass The 5 Second Test?

What is this place: SEO & Web Design. I get that.

Page 5: Does Your Website Pass The 5 Second Test?

But I can’t trust your design skills since this looks like 2007

Are these buttons? Gotta do better

What are these bullets about? Need to re-word this.

Page 6: Does Your Website Pass The 5 Second Test?
Page 7: Does Your Website Pass The 5 Second Test?

No value proposition, takes a while to figure out.

CTA hard to see

Relevancy!

Page 8: Does Your Website Pass The 5 Second Test?
Page 9: Does Your Website Pass The 5 Second Test?

But this will ignored.

I get that it’s about real estate

No value proposition. Why HotPads over Craigslist, Zillow?

Now what?

Page 10: Does Your Website Pass The 5 Second Test?
Page 11: Does Your Website Pass The 5 Second Test?

I thought we got over splash pages in 2006? #fail

Page 12: Does Your Website Pass The 5 Second Test?
Page 13: Does Your Website Pass The 5 Second Test?

No idea what this site is about

Unreadable

Page 14: Does Your Website Pass The 5 Second Test?
Page 15: Does Your Website Pass The 5 Second Test?

Is this the #1 benefit?

I get that it’s a software

I don’t get the “why” part

Page 16: Does Your Website Pass The 5 Second Test?
Page 17: Does Your Website Pass The 5 Second Test?

I’m not quite clear what “online yard sale” is.

Page 18: Does Your Website Pass The 5 Second Test?
Page 19: Does Your Website Pass The 5 Second Test?

This headline could be about anything. Following paragraph unreadable.

Walk-in tubs! Got it.But are you selling the category or your business?

Page 20: Does Your Website Pass The 5 Second Test?
Page 21: Does Your Website Pass The 5 Second Test?

Say specifically what this site is about!

According to whom?

Jumping the gun here

What’s with the empty white space?

Page 22: Does Your Website Pass The 5 Second Test?

Thank youIf you want to get your site reviewed, follow me on Twitter: @peeplaja

and Facebook: https://www.facebook.com/ConversionXL

http://conversionxl.com