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Information architecture is a truly transdisciplinary discipline. Drawing on a wide set of roots, it is considered an essential subdiscipline of various "umbrella terms", including user experience design, enterprise architecture, data visualization and business intelligence, among others. The mission of practitioners today is as varied as the use and form of information itself, constantly flowing around us and crossing media, channels, formats and conversations. The scope of their work ranges from web sites and tools to complex services, and from digital information systems to entire enterprise ecosystems. My talk will be about dealing with this complexity by applying a strong human-centric perspective, starting at people's experience, and designing information around actual needs and desires. Understanding and mapping the human context of information use is the essential skill of Information Architects - it lays the basis for envisioning architectures that work at different scales, and enables us to translate them into perceivable and usable structures. L'architecture de l'information est vraiment transdiciplinaire. Puisant dans une large panoplie de traditions, elle est considérée comme une sous-discipline d'activités variées, incluant le design de l'expérience utilisateur, l'architecture d'entreprises, la visualisation de données, l'intelligence économique parmi bien d'autres. La mission des professionnels aujourd'hui est aussi variée que l'usage et la forme de l'information elle-même, coulant autour de nous et dans les médias, au travers des canaux, des formats et des conversations. L'éventail de leur travail va des sites web et des outils jusqu'à des services complexes, et des systèmes d'informations numériques jusqu'à l'écosystème complet des entreprises. La présentation traitera de cette complexité par une perspective résolument centrée sur l'humain, partant de l'expérience des gens et concevant les systèmes d'information à partir des besoins et désirs réels. Comprendre et cartographier le contexte humain de l'information est la compétence première des architectes de l'information, cela forme les bases d'une architecture qui fonctionne à des échelles différentes et nous permet de la traduire dans des structures perceptibles et utilisables.
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architecting and designing information with people in mind
@eda_ _c
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Colloque architecture de l’information
Entretiens Jacques Cartier 2012Lyon
Milan GuentherPartner, eda.c
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your presenter- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -Milan Guenther
Currently– Partner with eda.c – enterprise design associates. consultancy – – a Strategic Design consultancy with locations in Düsseldorf and Paris– Consultant at the Digital Workplace Group, London– Just published INTERSECTION, a book on those subjects
Previously– Many projects as contract UX Designer– Launched a social software company in 2001
Background– Since 11 years working as designer and consultant– Designer by trade: graduated in Communication Design– Business & IT connection: MBA focused on Information Systems
Speaker at events on User Experience, Brand Identity, Enterprise Architecture, Business Process Management, the Digital Workplace
Blogging infrequently at www.blurringboundaries.euTweeting occasionally at @eda__cSlides on http://slideshare.net/eda.cBook at http://intersectionbook.com
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about eda.c We are a Strategic Design Consultancy.
We are working at the intersection of organisational identity, architecture and experience. We combine a design-led approach with a business mindset and technical expertise to create and retain enterprise-people relationships for our clients.
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Jeppesen proprietary and confidential Page 2830.07.2010
scenario
Define the start time of the
voyage
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07presentation
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1
Sed arcu tortor, pellentesque ac, scelerisque quis, iaculis sed, purus. Nunc imperdiet. In posuere gravida elit. Sed sed nulla. Nullam id massa in metus luctus posuere. Class aptent taciti sociosqu ad litora torquent per conubia nos-tra, per inceptos hymenaeos. Vestibulum ante ipsum pri-mis in faucibus orci luctus et ultrices posuere cubilia Cu-
Arem ipsum et doria catte
Nunc est esta1. Volorios magnit dolupta iumquam volupta
teculla borenis sitat. Ro voleseribus, om-nienis volo ex excepelitia cum aut eumque eumTur?
2. Ratem nobitas quos eatem nos im ip-sumquo et acearchit ut faceruptat prate voloraessit, ulpa
3. volorer oviducipsa volorem eribus deseque voluptate nat lia porpore pudandusae nullis evelibus rem quissus elentiustias sectatur?
Vodafone Usability evaluationMarch 2012
1 Area benchmarked
IBFBenchmarkingModel
Usability
Strategy &Governance
Metrics &Performance
Communication &Collaboration
© 2010 eda.c. all rights reserved
progress of the driving behaviour
overview of activated challenges
© 2010 eda.c. all rights reserved
vw bluetrack
mobile assistence system for sustainable driving
for volkswagenwolfsburg
dennis middeke
2009
volkswagen vehicles collect a lot of data about driving behaviour and the condition of the vehicle. besides the common display of the fuel consump-tion, values like tyre pressure or the condition of the driving surface can be analysed.
bluetrack is a mobile platform where volkswagen drivers analyse their driving data. hints on energy saving and good driving styles help them to im-prove their fuel economy. exchange of information and group challenges with other members of the bluetrack community give an additional incentive to improve individual driving behaviour.
analysis display
smartphone used as monitor in the cabin
virtual scenarios show the drivers the results of their fuel savings and the results of additional measures can be calculated.
thus bluetrack does not only promote an environ-mental friendly driving behaviour, but also com-municate green technologies and strenghen the brand image of a sustainable company.
01strategic information architecture
02the enterprise idea
03designing with people in mind
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04enterprisedesign
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01strategicinformation architecture
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information architect?
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what we found information architects do (among other things)
Web & InterfaceLabels, navigation, search, templates
Data ManagementData models, databases, processing
Performance ManagementData warehouses, cubes, reporting
Library ManagementClassification, categories, retrieval
Data VisualizationMaps, charts, plots, algorithms
Traditional design fieldsSignage, editorial design, floor plans...
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...that it is considered an important sub-discipline...
User ExperienceFindable, adaptive to user and context
Enterprise ArchitectureAvailable, relevant to the business
Information ManagementConsistent, accurate and actionable
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ux ea
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...and that practitioners have to live with rapid change
New user behavioursSocial-connected, mobile, always-on...
New scope of workCross-channel, business models...
New technologiesBig data, cloud, apps, new algorithms...
New target groupsCustomers, managers, employees...
New friendsService Design, Content Strategy...
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ia
the value of information architecture
The value in Information Architecture’s structuring information in an enterprise is not in attaining some abstract goal of imposing order on disarray, but in enabling the right information in the appropriate context to the stakeholders who need it.
Gene Leganza, Forrester Research
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02the enterprise idea
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en·ter·prise
From Old French via Middle English and Middle French, feminine past participle of entreprendre (“to undertake”)entre (“in between”) + prendre (“to take”)
A company, business, organization, or other purposeful endeavor.
An undertaking or project, especially a daring and courageous one.
A willingness to undertake new or risky projects; energy and initiative.
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Organisation
Enterprise
Suppliers Customers
Partners
Investors
SalesChannels
structures- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Organisation
Enterprise
Suppliers Customers
Partners
Investors
SalesChannels
experiences- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Organisation
Enterprise
Suppliers Customers
Partners
Investors
SalesChannels
the real scope of informationarchitecture
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03designing with people in mind
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designing for experience
Courtesy Filippo Salamone
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designing for experience
Choosing a role to play in people’s lives, designing for human reality and making an impression:
Brand identity, culture and behaviour
Perception, image and emotion
Empathy with people addressed
Integration into everyday live
A strong vision of the potential outcome
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designing for use
Courtesy Jörg Dickmann
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designing for use
Considering the individual context of your design challenge, designing for creating real value for people:
Making sense with meaningful content
Supporting communication and dialogues
Findability through information structures
Enabling decision-making with data
Considering interactions and behaviors
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designing with systems
Courtesy Stadt Düsseldorf
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designing with systems
Considering the larger environment as the context of your design challenge and subject to transformation:
Market, ecosystem and business models
Stakeholders, actors and users
Channels, touchpoints and journeys
Operations, processes and capabilities
Services, systems and resources
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designing with models
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Courtesy FOGA / Ethan K. / Penke Immobilien / Hoffman Engineering
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designing with models
Adapting your toolkit and approach to every individual design challenge, modeling and reshaping reality:
Access: classification, structures, behavior
Use: capabilities, decisions, interactions
Value: processes, journeys, goals
Perception: representation, interpretation
Exchange: communication, dialogues
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an evolved role for information architecturepractice
Evidemment l’architecte de l’information va définir le sens de chaque élément d’un site web. Mais ça tombe plutôt bien, puisque la question du sens, c’est le coeur même de l’architecture d’information...
Sylvie Daumal
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04enterprise design
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the enterprise design frame-work
88 _ part 2
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identity
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coMMunication
signs
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toucHpoints
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tHings
experience
services
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interaction
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content
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strategic
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decisionsFOCUSFraMework overview
20120805_Intersection.indb 88 05.08.12 22:05
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intersection book.com
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milan guentherpartner
+49 211 24 860 360 www.eda-c.com@eda__c
Image credits:Gehry Buildings / Stadt Düsseldorf, Filippo Salamone, Jörg Dickmann, FOGA, Ethan K., Penke Immobilien, Hoffman EngineeringCube, Tie, Glasses / The Noun Project, Jessie Tseng from The Noun Project
