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Brian Gardner spoke on the design panel at Authority Intensive, instructing attendees how to design for engagement. He cited three central questions for any design project: 1) Where am I going and what should I bring? 2) Who do I want to take with me along the way 3) Why am I doing this and how is it going?
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Designing for Engagement:TAKE YOURSELF TO THE SUMMIT
By Brian Gardner
3 Critical QuestionsBefore Starting My Journey
▶ Where am I going and what should I bring?▶ Who do I want to take with me along the way?▶ Why am I doing this and how is it going?
Where am I going andwhat should I bring?
▶ Research the destination (niche)▶ Enterprise, small business, individuals
▶ Identify the necessary gear (tools)▶ Website, blog, landing pages, email signups
Who do I want to takewith me along the way?
▶ Identify key members of the team▶ Guide, coach, authors, admins
▶ Consider who your audience will be▶ Writers, designers, consumers
Why am I doing thisand how is it going?
▶ Identify the desired result▶ Make a sale, get an email, qualify a lead
▶ Recalibrate along the way▶ What’s working, what’s not
Life in the Real World
▶ Design and typography – first impressions▶ Fonts, colors, spacing▶ Mobile responsive, mobile responsive
▶ Site layout – organization of content▶ Navigation, columns, widgets
▶ Critical elements – necessary components▶ Ads, social media buttons, opt-ins
Happy Climbing!
Brian Gardner@bgardner
