63

Reality Is Relative - The practicalities of designing for anyone besides yourself

Embed Size (px)

Citation preview

Page 1: Reality Is Relative - The practicalities of designing for anyone besides yourself
Page 2: Reality Is Relative - The practicalities of designing for anyone besides yourself

A designerI AM

Page 3: Reality Is Relative - The practicalities of designing for anyone besides yourself

All design has social impact.

Page 4: Reality Is Relative - The practicalities of designing for anyone besides yourself
Page 5: Reality Is Relative - The practicalities of designing for anyone besides yourself
Page 6: Reality Is Relative - The practicalities of designing for anyone besides yourself
Page 7: Reality Is Relative - The practicalities of designing for anyone besides yourself

All design has social impact.positive

Page 8: Reality Is Relative - The practicalities of designing for anyone besides yourself

All design has social impact.negative

Page 9: Reality Is Relative - The practicalities of designing for anyone besides yourself

Humans live (and designers make) from a good place,

informed by our own realities.

Page 10: Reality Is Relative - The practicalities of designing for anyone besides yourself

EMPATHY

…infers that we should have a feeling…

Page 11: Reality Is Relative - The practicalities of designing for anyone besides yourself
Page 12: Reality Is Relative - The practicalities of designing for anyone besides yourself
Page 13: Reality Is Relative - The practicalities of designing for anyone besides yourself
Page 14: Reality Is Relative - The practicalities of designing for anyone besides yourself

I contest that we must have an understanding.

Page 15: Reality Is Relative - The practicalities of designing for anyone besides yourself

… because designers are expert perceivers & translators.

FRAMEWORKS

Page 16: Reality Is Relative - The practicalities of designing for anyone besides yourself

VALUES (Historical, Religious,

Cultural, Familial)

EXPOSURE (Policy, Infrastructure, Other

“Invisible” Entities)

EXPRESSIONINFLUENCE

AWARENESS (Place, Community, Popular

Culture, Media)

Page 17: Reality Is Relative - The practicalities of designing for anyone besides yourself
Page 18: Reality Is Relative - The practicalities of designing for anyone besides yourself

Every conversation changes the shape of each party’s reality.

Page 19: Reality Is Relative - The practicalities of designing for anyone besides yourself

Break My Own Reality1.

Page 20: Reality Is Relative - The practicalities of designing for anyone besides yourself

WHAT’S SOMETHING THAT YOU’VE TAKEN FOR GRANTED?

Page 21: Reality Is Relative - The practicalities of designing for anyone besides yourself

…there was a particular tribe which was able to see the planet Venus in full daylight, something which to me would be utterly impossible and incredible. I put the question to professional astronomers; they told me, of course, that we don’t but, nevertheless, when we know the amount of light emitted by the planet Venus in full daylight, it was not absolutely inconceivable that some people could. Later on I looked into old treatises on navigation belonging to our own civilization and it seems that sailors of old were perfectly able to see the planet in full daylight. Probably we could still do so if we had a trained eye.”

- CLAUDE LEVI-STRAUSS MYTH & MEANING

Page 22: Reality Is Relative - The practicalities of designing for anyone besides yourself
Page 23: Reality Is Relative - The practicalities of designing for anyone besides yourself

UNEMPLOYMENT

Page 24: Reality Is Relative - The practicalities of designing for anyone besides yourself

UNEMPLOYMENT

Saudi Arabia has a youth*

rate of

~30%

*Youth = aged 15-24

Page 25: Reality Is Relative - The practicalities of designing for anyone besides yourself
Page 26: Reality Is Relative - The practicalities of designing for anyone besides yourself
Page 27: Reality Is Relative - The practicalities of designing for anyone besides yourself

Learn Everything2.

Page 28: Reality Is Relative - The practicalities of designing for anyone besides yourself

1. ANTHROPOLOGICAL STUDIES

2. FICTION, BY A LOCAL AUTHOR

3. ECONOMIC WHITEPAPERS (YEAH, THE LONG ONES)

Read:

Page 29: Reality Is Relative - The practicalities of designing for anyone besides yourself
Page 30: Reality Is Relative - The practicalities of designing for anyone besides yourself
Page 31: Reality Is Relative - The practicalities of designing for anyone besides yourself
Page 32: Reality Is Relative - The practicalities of designing for anyone besides yourself
Page 33: Reality Is Relative - The practicalities of designing for anyone besides yourself

Look at Language3.

Page 34: Reality Is Relative - The practicalities of designing for anyone besides yourself

Wer zweimal mit derselben pennt gehört schon zum establishment.”

“Conservative”

Page 35: Reality Is Relative - The practicalities of designing for anyone besides yourself

“The Internet”

Page 36: Reality Is Relative - The practicalities of designing for anyone besides yourself

”جّوي“

Page 37: Reality Is Relative - The practicalities of designing for anyone besides yourself
Page 38: Reality Is Relative - The practicalities of designing for anyone besides yourself

Make Models, Often4.

Page 39: Reality Is Relative - The practicalities of designing for anyone besides yourself

Thanks, Craig Mod.

Page 40: Reality Is Relative - The practicalities of designing for anyone besides yourself
Page 41: Reality Is Relative - The practicalities of designing for anyone besides yourself
Page 42: Reality Is Relative - The practicalities of designing for anyone besides yourself
Page 43: Reality Is Relative - The practicalities of designing for anyone besides yourself

Make the Smallest Thing Possible, really well.

5.

Page 44: Reality Is Relative - The practicalities of designing for anyone besides yourself

The proportion of a solution needs to balance with its problem: we don't need a battery-powered pooper scooper to pick up dog poop, and we don't need a car that gets 17 MPG to, well, we don't need that car, period. We have to start balancing our ability to be clever with our ability to be smart. They're two different things.”

- ALLAN CHOCHINOV

Page 45: Reality Is Relative - The practicalities of designing for anyone besides yourself
Page 46: Reality Is Relative - The practicalities of designing for anyone besides yourself

More tools, less stuff.

Page 47: Reality Is Relative - The practicalities of designing for anyone besides yourself
Page 48: Reality Is Relative - The practicalities of designing for anyone besides yourself

WHEN IS THE LAST TIME YOU APPLIED FOR SOMETHING?

Page 49: Reality Is Relative - The practicalities of designing for anyone besides yourself
Page 50: Reality Is Relative - The practicalities of designing for anyone besides yourself
Page 51: Reality Is Relative - The practicalities of designing for anyone besides yourself

The best design is facilitative.

Page 52: Reality Is Relative - The practicalities of designing for anyone besides yourself

the beautiful, inspirational things:

THE STORY

Logistics, overhead, meetings,

socialising, translating, iterating,

pivoting,making, you know,

THE WORK

Page 53: Reality Is Relative - The practicalities of designing for anyone besides yourself

Know when to say “No.”6.

Page 54: Reality Is Relative - The practicalities of designing for anyone besides yourself

Making money from a problem gives people every incentive to deny that a problem exists.”

- JOHN MAST-FINN

Page 55: Reality Is Relative - The practicalities of designing for anyone besides yourself

CAN : SHOULD

Page 56: Reality Is Relative - The practicalities of designing for anyone besides yourself

All money comes from an interest.

COMMERCIAL AIDE

Page 57: Reality Is Relative - The practicalities of designing for anyone besides yourself
Page 58: Reality Is Relative - The practicalities of designing for anyone besides yourself

I am more skeptical when the work is not commercial.

Page 59: Reality Is Relative - The practicalities of designing for anyone besides yourself
Page 60: Reality Is Relative - The practicalities of designing for anyone besides yourself

Project your impact7.

Page 61: Reality Is Relative - The practicalities of designing for anyone besides yourself

IMAGINE THE REALITIES YOUR WORK

WILL INFLUENCE, OR CREATE.

ARE THEY BEAUTIFUL?

ARE THEY FRIGHTENING?

Page 62: Reality Is Relative - The practicalities of designing for anyone besides yourself

Figure out which realities you want to shape, and how you

want to shape yours.

Page 63: Reality Is Relative - The practicalities of designing for anyone besides yourself

Thanks.

@serota [email protected]

@studio_d_rad [email protected]