Reality Is Relative - The practicalities of designing for anyone besides yourself

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  • A designerI AM

  • All design has social impact.

  • All design has social impact.positive

  • All design has social impact.negative

  • Humans live (and designers make) from a good place,

    informed by our own realities.

  • EMPATHY

    infers that we should have a feeling

  • I contest that we must have an understanding.

  • because designers are expert perceivers & translators.

    FRAMEWORKS

  • VALUES (Historical, Religious,

    Cultural, Familial)

    EXPOSURE (Policy, Infrastructure, Other

    Invisible Entities)

    EXPRESSIONINFLUENCE

    AWARENESS (Place, Community, Popular

    Culture, Media)

  • Every conversation changes the shape of each partys reality.

  • Break My Own Reality1.

  • WHATS SOMETHING THAT YOUVE TAKEN FOR GRANTED?

  • there was a particular tribe which was able to see the planet Venus in full daylight, something which to me would be utterly impossible and incredible. I put the question to professional astronomers; they told me, of course, that we dont but, nevertheless, when we know the amount of light emitted by the planet Venus in full daylight, it was not absolutely inconceivable that some people could. Later on I looked into old treatises on navigation belonging to our own civilization and it seems that sailors of old were perfectly able to see the planet in full daylight. Probably we could still do so if we had a trained eye.

    - CLAUDE LEVI-STRAUSS MYTH & MEANING

  • UNEMPLOYMENT

  • UNEMPLOYMENT

    Saudi Arabia has a youth*

    rate of

    ~30%

    *Youth = aged 15-24

  • Learn Everything2.

  • 1. ANTHROPOLOGICAL STUDIES

    2. FICTION, BY A LOCAL AUTHOR

    3. ECONOMIC WHITEPAPERS (YEAH, THE LONG ONES)

    Read:

  • Look at Language3.

  • Wer zweimal mit derselben pennt gehrt schon zum establishment.

    Conservative

  • The Internet

  • Make Models, Often4.

  • Thanks, Craig Mod.

  • Make the Smallest Thing Possible, really well.

    5.

  • The proportion of a solution needs to balance with its problem: we don't need a battery-powered pooper scooper to pick up dog poop, and we don't need a car that gets 17 MPG to, well, we don't need that car, period. We have to start balancing our ability to be clever with our ability to be smart. They're two different things.

    - ALLAN CHOCHINOV

  • More tools, less stuff.

  • WHEN IS THE LAST TIME YOU APPLIED FOR SOMETHING?

  • The best design is facilitative.

  • the beautiful, inspirational things:

    THE STORY

    Logistics, overhead, meetings,

    socialising, translating, iterating,

    pivoting,making, you know,

    THE WORK

  • Know when to say No.6.

  • Making money from a problem gives people every incentive to deny that a problem exists.

    - JOHN MAST-FINN

  • CAN : SHOULD

  • All money comes from an interest.

    COMMERCIAL AIDE

  • I am more skeptical when the work is not commercial.

  • Project your impact7.

  • IMAGINE THE REALITIES YOUR WORK

    WILL INFLUENCE, OR CREATE.

    ARE THEY BEAUTIFUL?

    ARE THEY FRIGHTENING?

  • Figure out which realities you want to shape, and how you

    want to shape yours.

  • Thanks.

    @serota holler@laurenserota.com

    @studio_d_rad lauren@studiodradiodurans.com