Design Thinking Workshop

Tathagat Varmahttp://thoughtleadership.in

LET’S FIRST PLAY :)

RULES

• Objective: Build a freestanding tower.

• Criteria: The tallest one that freestands for 15s wins!

• Team: 5-6 members, 50 balloons, one tape

• Time: 10 min

DEBRIEF

What did we learn?

LET’S WATCH A VIDEO…

DEBRIEF

What did we learn?

DESIGN THINKING

Design Thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.

Tim Brown, IDEO

MISSION OF DESIGN THINKING

The mission of design thinking is to translate observation into insights, and insights into products and services that will improve lives.

Change by Design

PROCESS?

MINDSET?

EMPATHY

• Know about users, and care about their lives!

• Observe them, how they interact with the environment, what do they think and feel.

• Understand the way they do things and why, their physical and emotional needs, how they think about world, and what is meaningful to them.

HOW TO EMPATHIZE?

• OBSERVE

• ENGAGE

• WATCH

• LISTEN

EXPERIENCE MAP

• A design tool help understand product/service interactions from users’ point of view.

• Visual representation of timeline vs. needs, wants, expectations and experiences for a particular goal.

• Also known as Journey Maps, Customer Journey, etc.

OK, LET’S DO SOME DESIGN THINKING :)

• Form teams of 5 each

• Each team:

• Choose a fun name :)

• Identify a Point, Line, Triangle, Square and a Circle!

• Agree on the most frustrating daily experience that you want to fix!

• Time: 5 mins

STEP 1 (5MIN)

• Points: Describe their typical experience

• Team:

• Capture the emotions in an Empathy Map

• Capture the experiences in an Experience Map

STEP 2 (5 MIN)

• Lines: Describe their worst experience

• Team:

• Capture the emotions in an Empathy Map

• Capture the experiences in an Experience Map

STEP 3 (5 MIN)

• Triangles: Describe their ideal experience

• Team:

• Capture the emotions in an Empathy Map

• Capture the experiences in an Experience Map

STEP 4 (10 MIN)

• Based on the new learnings and insights, reframe the problem

• Synthesise all inputs

STEP 5 (1O MIN)• Circles: leave the team!

• Squares: Facilitate a simple ideation session

• Team:

• Individual brainstorming: 6-8-5

• Team voting: Everyone can vote Top 3 ideas

• Tabulate the Top 3 ideas from each team

STEP 6 (15 MIN)

• Team

• Design solutions to test!

• Choose your strongest solution idea(s)

STEP 7 (10 MIN)

• Circles: return to their teams :)

• Teams present their ideas to the circles and take their feedback

• Finally, circles present their team’s work and do a “critique”

DEBRIEF

What did we learn?

NOT A LINEAR PROCESS!

RECAP• Design Thinking offers an interesting approach to

solving people’s problems• It is as much a mindset as a process, though not a

‘process’ in traditional sense• It integrates elements from people (desirability),

technology (feasibility) and business (viability) aspects

• This is specially relevant as we create more and more products and services for real humans!

REFERENCES• An Introduction to Design Thinking PROCESS Guide - Hasso Plattner Institute of

Design

• http://www.bethkanter.org/crashcourse/

• http://dschool.stanford.edu/use-our-methods/

• http://dschool.stanford.edu/wp-content/uploads/2013/10/METHODCARDS-v3-slim.pdf

• https://experience.sap.com/skillup/introduction-to-design-thinking/

• http://www.opencolleges.edu.au/informed/features/45-design-thinking-resources-for-educators/