Upload
chris-edwards
View
151
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Lecture for Visual Design for PR Professionals, St Clair College MediaPlex, by Chris Edwards, MA
Citation preview
Apple PR Machine
http://www.youtube.com/watch?v=Ki6rcXvUWP0
Poster Design
Lithography
http://www.youtube.com/watch?v=JHw5_1Hopsc&feature=related
Toulouse-Lautrec
Art Nouveau
Quick Study
Two Minute Drill
airbrush
vintage ad browser
photomontage
Propaganda
Quick Tour
NEON BRIEF
CBS Profile
Brief doc
Haight AshburyType Movement
David Carson
logos
http://youtu.be/x3jTSB2ez-g
1912
1923(Kodak)
1927
How Many Logos per day?
Hidden Messages in Logos
Type is…
A Non-Designers Guide to
Typography
A Non-Designers Guide to
Typography
Good typography is invisible
Bad typography is everywhere!
“Typography exists
to honour the
content.”Robert Bringhurst, The Elements of Typographic Style.
“Typography exists
to honour the
content.”Robert Bringhurst, The Elements of Typographic Style.
Typography is about
CHOICE
video
Typefaces are EVERYWHERE
•simple document
•web
•signs
•TV
•phones
Choices You Make
•resume design
•blog/personal page
•presentation
•corporate identity
What is my main
GOAL?
move from subconscious level
Type Has Style
Five Categories of
Type
Type Fail!
ransom note effect
http://www.fontspace.com/category/ransom%20note
Guidelines
Learn the Basics
Sans Serif ?Serif?
Become an Expert
http://ilovetypography.com/
Play the Type Video Game
CLICK HERE OR ON IMAGE
Resources
Online Resources
for this lecture here