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DARK PATTERNS
Kharis O'ConnellDirector of Experience Design
@globalmechanicDirector of Experience Design
@globalmechanic
What are Dark Patterns?
BEHAVIOURS THAT ARE SPECIFICALLY DESIGNED TO ENCOURAGE USERS TO MAKE MISTAKES..
..FOR THE FINANCIAL BENEFIT OF AN INDIVIDUAL, COMPANY OR GOVERNMENT ENTITY.
EVIL F*@KING DESIGNERS.
Profit is sweet, even if it comes from deception. - Sophocles
ENTER THE AGE OF EMOTIVE COERCION
THE HAPPINESS
GENERATORS
“Dopamine is a motivator. It’s released when we have the expectation of reward. And once this neurotransmitter becomes hardwired into a psychological reward loop, the desire to get
more of that reward becomes the brain’s overarching preoccupation…”
“every action, movement and thought follows inevitably from the previous one, like playing jazz.”
- Mihaly Csikszentmihalyi, Psychologist
EVIL F*@KING
ALCHEMISTS.
LET'S STAY IN THE HAPPY PLACE.
@rmtwrkrIn the Fall of 2014.In the Fall of 2014.