centercentre.com

jivins centercentre.com@

Jessica Ivins

@jessicaivins

DARK PATTERNS DISCUSSION

Today’s Agenda12:05 Super quick intros 12:10 Brief presentation 12:20 Think, pair, share activity 12:40 Brief discussion 12:55 Wrap up

1SUPER QUICK INTROS

2DARK PAT TERNS ACTIVITY

“From a business perspective, as designers, our job is to compel people to do what we want them to do.”

- Robert Hoekman , Jr.

This is Persuasive Design.

Dark PatternsDark patterns are designs that deceive or manipulate users into doing things that they don’t want to do.

Pattern: Disguised Ads

Source: http://darkpatterns.org/softpedia-com-july-2010/

Pattern: Forced Continuity

Source: http://darkpatterns.org/audible/

Pattern: Sneak into Basket

Source: http://darkpatterns.org/active-com/

Why would designers intentionally use dark patterns?

Dark patterns are unethical.

But they’re not always intentional.

Questions?

3ACTIVITY

Dark Pattern ScenarioTake a few minutes to review the scenario on the print-out, silently.

Write Down Your Thoughts

What would you do in this situation? Write down five things that come to mind.

Pair Up and DiscussWhat would you do in this situation?

Share Out!What did you come up with? Share with the entire group.

There’s More to the Story

Imagine that you learned more information about the bicycle insurance.

Five years ago, Zoco’s CEO added an insurance option to checkout. The CEO believes that customers should have the option to purchase insurance.

The insurance coverage used to be better. But a few years ago, the third party provider was bought out. Coverage quality has declined while the cost of coverage has increased.

The CEO’s not happy about this, but she sees this issue as a low priority compared to everything else on her plate.

The CEO doesn’t realize that pre-checking the insurance option is a dark pattern. She thinks most people want insurance and therefore asked that it be pre-checked.

Now, the intent behind the dark pattern is clear.

The intent is positive, but the execution is poor.

There is often a story behind the dark pattern.

So, what can we do to address dark patterns in our work?

Three Things We Can DoAsk questions. Find out why the dark pattern is there.

Three Things We Can DoAsk questions. Find out why the dark pattern is there. Usability test our designs to find unintentional dark patterns. “Oh sh*t, this is a dark pattern.”

Three Things We Can DoAsk questions. Find out why the dark pattern is there. Usability test our designs to find unintentional dark patterns. “Oh sh*t, this is a dark pattern.” Explore your organization’s business model. Does the business model rely on dark patterns for revenue?

Any Questions?

Learn More About Dark Patterns

Dark Patterns: http://darkpatterns.org/ Dark Patterns: Inside the Interfaces Designed to Trick You http://goo.gl/6ehDOI Persuasive Design presentation by Andy Budd https://vimeo.com/16340155

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centercentre.com

jivins centercentre.com@

Jessica Ivins

@jessicaivins

THANK YOU.