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presentation to MA Book Art students as part of a seminar to explore the potential role of the catalogue
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catalogue
MA book arts 2011
catalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversations
some questions
do you need a catalogue?
if not - get on with your work?
or
if yes - why?
reasonspublicityinformationcelebration token of remembrance referenceart
what do you want it to do?
purpose/functionmoneyfameinformpromotegenerate interest advertise event
who is your/it's audience?
audienceartistsdesignersthe publiccollectorspublic collectionsfriends and relativesthe college mailing list
content
what will it include?
image examples of work
makers/artistsstudio/process other
textstatementsessaysthanks
contact details address e mail phoneweb sitesblogtweet
otherlogosadvertising
A3, A4, A5 etcA4 folded etc etc etc scrollbroadsheetpostcardsnewspaperdisc
format
can it do more than one job?
posterinviteadvertinterventionmultifunctional useful object -
book/shirtbook/shelf
alternatives
web sitebillboardradiotelevisionmagazine advertising sandwich board publicity stunt
reproductions or
actual work
mass production v
limited edition
budget
How much do you want to spend?
How will you generate the income?
How much will you sell it for?
some deadlines
initial designs design agreed negotiating a printer copy generating content - photographsfinal artwork signing off artwork - head of college
printing collating building a mailing list publishing/posting selling and distribution collecting and redistribution of
income from sales
build a team – not a one person job
devolve roles – appropriate skills
build deadlines – stick to them
intention
reasoning
form/contenttimescale
budget
production
distribution