BRANDING AND PACKAGE DESIGN CASE STUDY:

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BIG RED ROOSTER

This is a little story about one of our favorite clients of 2016: Big Red Rooster products.

Brian Johnson, the CEO of Big Red Rooster, came to us last year with an ambitious concept…

He wanted to build a toy company from scratch.

He wanted to build a toy company from scratch. Brian had years of product development experience, and a very ambitious go-to-market strategy.

He had developed a large pipeline of products, and this logo and his company name were his only marketing assets.

The first product lines would be the children’s alarm clocks seen below.

The first product lines would be the children’s alarm clocks seen below. While the plan was to start with children’s products, the plan was to offer adult consumer electronics as well.

We began the project with over a dozen store visits and many customer intercepts at retailers that he hoped to sell into.

The first round of design was focused on branding, and we delivered 5 different concepts, as you’ll see in the following slides.

Brian ultimately decided on the “Retro” concept seen below, but he wanted to keep his existing brand mark.

So we cleaned it up for him, and spun out the color palette for both the children’s and adult lines.

And from there, we delivered many concepts for the first product to be launched: the rocket ship alarm clock.

After about 8 rounds of design, we got to a final package design concept. Here is a look at the dieline – playful and irreverent, yet very unique for sure.

We also created a dynamic custom illustration for the side of the package (seen here).

AND THE FINAL

PRODUCT?

And once we finished the rocket ship, we rolled out its buddies…

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Thanks for reading!