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BREAKING INTO THE INTERNATIONAL SERVICE DESIGN COMMUNITY
GUTEN TAG! MEINE DAMEN UND HERREN
G’day, Ladies and Gentleman
PERSONA ADAM COCHRANE
Service Designer, Goodpatch
Industrial Design, BA (hon) Communication Design, BA (hon)
Design factory and ME310
jamberlin.org
@adam_cochrane
GOODPATCH TOKYO & BERLIN
• Making UI / UX that people love.
•Founded Tokyo 2010
• 50+ employees
• Just Landed in Berlin!
SERVICE DESIGN IN BERLIN & MY USER JOURNEY
1. Going (a)Broad
2. On Boarding
3. Prototyping
5. Finding Needs
6. Final Thoughts
WHERE IT ALL STARTED
Service Jam 2012
Finding Opportunities
1 // GOING (A)BROAD
Becoming a ’T’ shaped person
BE MOTIVATED
Find what drives you.
Going (a)Broad
DANCE WITH AMBIGUITY
You won’t have all the answer. Ever.
Going (a)Broad
Going (a)Broad
ASSUME AT YOUR OWN RISK
Don't make an ass of you and me
2 // ON-BOARDING
It’s all like a big first date
DENGLISCH
Wilkommen in die Deutsche Akademie
On-boarding
NEW DESIGN LANGUAGES
Making common languages
On-boarding
LETS COMMUNICATE BETTER
Making a visual business card.
Finding Opportunities
FINGER ON THE PULSE
Humans of Berlin
On-boarding
Going (a)Broad
something like that
3 // PROTOTYPING
Build. test. repeat.
JAM BERLIN
Less talking more doing!
Prototyping and Testing
THE CREATION CENTER
Big Trends and Big Strategy
Prototyping and Testing
NO FOMO!
So much to do so little time.
Prototyping and Testing
THERE IS ONLY MAKE
Fail early to succeed sooner.
Prototyping and Testing
4 // FINDING OPPORTUNITIES
Application and Development
GOODPATCH BERLIN
Pushing the world forward
Finding Opportunities
PROTTAPP
Making prototyping easier
Finding Opportunities
LEAVING HOME 2.0
Goodpatch, Tokyo!
Finding Opportunities
INFLUENCING INFLUENCERS
Designing for innovation!
Finding Opportunities
5 // FINAL THOUGHTS
Any bright ideas.
CROSS POLLINATION
Ideas like Shuffle Lunch
Finding Opportunities
PROBLEMS OF THE FUTURE
Creation to growth
Finding Opportunities
Questions, queries and compliments.
I <3 FEEDBACK
