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http://expandedramblings.com/

http://mashable.com/2013/03/27/facebook-usage-survey/

http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf

http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf

http://www.convinceandconvert.com/social-media-tools/this-chart-explains-the-reachpocalypse-and-why-facebook-is-laughing-all-the-way-to-the-bank/

http://www.convinceandconvert.com/social-media-tools/this-chart-explains-the-reachpocalypse-and-why-facebook-is-laughing-all-the-way-to-the-bank/

http://www.emarketer.com/Article/Social-Network-Ad-Revenues-Accelerate-Worldwide/1013015

https://contently.com/strategist/2014/08/07/3-things-content-marketers-need-to-know-about-paid-social/

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https://support.google.com/analytics/answer/1033867?hl=en

https://www.bulldogreporter.com/b2b-marketers-frustrated-with-ad-waste-in-their-marketing-campaigns-71-feel-their-digital-b2b-advertising-fails-to-meet-expectations/

- Most robust targeting

capabilities

- Typically lowest cost (of social

mediums)

- Difficult to track/identify

quality of users

- Custom audience targeting

- Unique targeting capabilities using

keywords, hashtags, user

handles and more

- Cost-effective option but

generally more expensive than

Facebook

- Custom audience targeting

- Granular targeting to a high quality audience

- Highly competitive bids

leads to expensive ad buy

- Limited geo-targeting

capabilities—only target major

markets

https://adespresso.com/academy/blog/everything-need-know-facebook-ads-bidding/

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