BONJOUR SMART CONSUMERthe Approach - Some examples

@nielsdortland

In '8 SLIDES THAT KEPT ME GOING' I wrote about the future of advertisin!. I shared my obsession for relevant ideas and services exciting enough to share.

This week Nielsen published another study on TRUST IN ADVERTISING. The conclusion, not surprisin!, was that the consumer trust recommendations from people they know above everythin! else followed by opinions of other consumers online.

Source: Nielsenwire (http://!oo.!l/fMNk1)

THIS CONFIRMS AGAIN THAT DIGITAL IS NOT A MEDIA THING BUT A REVOLUTION IN CONSUMER BEHAVIOR.Its no lon!er an option to cover your brand with ads. The consumer experience was never so important as nowadays. This inspired me to publish this keynote with some remarkable examples worth sharin!. Products, apps and services which really serve the consumer.

Enjoy...

With the Volvo On Call application customers keep track of their cars remotely. The app enables Volvo owners to monitor their car’s location, fluid levels, door locks, and much more. Pretty awesome don’t you think?

More? download… http://!oo.!l/2DCj7

The Nest Learning Thermostat programs itself in a week and turns itself down when you’re away. Nest helps you understand how your home uses energy so you can save more. Take a look at nest.com.

Nike is doing incredible ‘digital’ things. They create tools that empower people, inspiring them to be more active. “Nike Training Club delivers a personal trainer anytime, anywhere. Customised workouts. Professional guidance and support. Your own music. Exclusive rewards. All in the palm of your hand.” Just Do It.

More? http://!oo.!l/i0G7P

Evernote and ‘Moleskineus’ collaborated a little while ago… and their baby is beyond coolness. “The new Evernote Smart Notebook by Moleskine uses Evernote's Page Camera feature to capture the pages of your notebook with your smartphone or tablet.” But Evernote is full of banners without subscriptions? That’s covered: with each notebook comes 3 months of Evernote Premium. Preorder at…

Order at http://!oo.!l/I!K9s

Follow the project at http://lifx.co

LIFX: The light bulb reinvented project. For a while i’ve been following some Kickstarter projects. But this one is outstanding.. brilliant simplicity AND functionality. “LIFX is the smartest light bulb you've everexperienced. It's a wifi-enabled, energyefficient, multi-colored bulb that you control with your iPhone or Android.”Sorry, the project is fully backed but march ’13 you can come and play at my place. Mi lámpara, es su lámpara.

WHAT’S UP, CREATIVE?Products, services, apps which really serve the consumer are still rare, and that’s a shame.I believe that brands can connect with the consumer and that di!ital 'advertisin!' a!encies can help them.

LET’S THINK, DESIGN, CREATE MORE USER-CENTRED.

Let’s serve the consumer.

PS, people seem to

wonder which font I use,

Meet Barioland Bello

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