24268BSK

Planogram-New Concept Combo-Soft Serve

BR-1008.90

Page 1 of 4

16.75" x 10.75"

17” x 11”

17.25” x 11.25”

4/4

100

what’s in your kit (POP elemeNtS will vaRy By StORe)

interior eLeMents

what’s in your kit (POP elemeNtS will vaRy By StORe)

eXterior eLeMents

PerManent eLeMentsthe following elements will remain on display during this promotion.

For missing POP elements, call Baskin-Robbins® Fulfillment Center at 1.800.321.4431. the contents of this POP kit were packaged based on telemarketing information for your store. to update this information, please call Nma marketing at 1.800.933.0644.

PerManent eLeMentsthe following elements will remain on display during this promotion.

BR-1008.90

window Posters

POP PlaNOgRam - New CONCePt COmBO StOReSBoGo ½ off & holiday Cakes SePtemBeR 12 - deCemBeR 28, 2008

door/window decals

september 12BOgO ½ Off & Holiday Cakes begins!

Remove all previous POP

elements and replace with

BOgO ½ Off & Holiday Cakes POP.

drive-thru extender Panel

display 10/1-10/31 display 11/1-11/27 display 11/28-12/28

wall Posters Cake Cards

dipping Cabinet decal Cake Recipe & Photoflip CardsBeverage

merchandiser Carddipping Cabinet topperUpright Freezer decals

display 10/1-10/31

display 10/1-10/31

display 11/1-11/27

display 11/1-11/27

display 11/28-12/28

display 11/28-12/28

menu Board Promo Poster

dipping Cabinet decal

Birthday Club display

drive-thru mini extender Panel

24268BSK_90_Planogram_NewConceptComboSS.indd 1 7/11/08 1:28:12 PM

24268BSK

Planogram-New Concept Combo-Soft Serve

BR-1008.90

Page 2 of 4

16.75" x 10.75"

17” x 11”

17.25” x 11.25”

4/4

100

Menu Boards and waLL Posters

POP PlaNOgRam

BOgO ½ OFF & HOliday CaKeS

september 12 BOgO ½ Off & Holiday Cakes begins! Remove all previous POP elements.

Keep BOgO ½ Off &

Holiday Cakes POP up thru december 28, 2008

Small Poster | sku#: BR-1008.07 See Notes Section

Small Poster | sku#: BR-1008.06 See Notes Section

notes:wall POSteRSsept. 12-30display the BOgO ½ Off Shakes & Blasts wall poster in all stores. if space permits, also display the 31° Below™ and Quarts wall posters in that order of priority.oct. 1- dec. 28display the BOgO ½ Off Shakes & Blasts wall poster in all stores. if space permits, also display the appropriate Cakes and 31° Below™ wall posters in that order of priority.

menu Board Promo Poster | sku#: BR-1008.10

BoGo ½ off & hoLiday Cakes |SePtemBeR 12 – deCemBeR 28, 2008

24268BSK_90_Planogram_NewConceptComboSS.indd 2 7/11/08 1:28:18 PM

24268BSK

Planogram-New Concept Combo-Soft Serve

BR-1008.90

Page 3 of 4

16.75" x 10.75"

17” x 11”

17.25” x 11.25”

4/4

100

uPriGht freezer

diPPinG CaBinet

Beverage merchandiser Card | sku#: BR-1008.20

dipping Cabinet topper | sku#: BR-1008.19

dipping Cabinet decal | sku#: BR-1008.45

POP PlaNOgRam

BOgO ½ OFF & HOliday CaKeS

september 12BOgO ½ Off & Holiday Cakes begins! Remove all previous POP elements.

Keep BOgO ½ Off &

Holiday Cakes POP up thru december 28, 2008

Upright Freezer decal | sku#: BR-1008.26 See Notes Section

Upright Freezer decal | sku#: BR-1008.25 See Notes Section

Upright Freezer decal | sku#: BR-1008.24 See Notes Section

note:display the Halloween, thanksgiving and Holiday Cakes cake cards on the designated dates.

notes:UPRigHt FReeZeR deCalS2-door upright freezersdisplay the Quarts and Fudge Crunch Cake upright freezer decals.1-door upright freezersdisplay the Quarts upright freezer decal.

BoGo ½ off & hoLiday Cakes |SePtemBeR 12 – deCemBeR 28, 2008

24268BSK_90_Planogram_NewConceptComboSS.indd 3 7/11/08 1:28:25 PM

24268BSK

Planogram-New Concept Combo-Soft Serve

BR-1008.90

Page 4 of 4

16.75" x 10.75"

17” x 11”

17.25” x 11.25”

4/4

100

door and window Posters

drive-thru Menu Boards

Standard Combo drive-thru menu Board NgSS Combo drive-thru menu Board

dunkin’ donuts translites

drive-thru extender Panel | sku#: BR-1008.29ready, set, Go!

6-7 days before promotion – Review POP materials and post meeting notice by time clock. Call fulfillment center and /or dCP if you need anything.

4 -5 days before promotion – develop team meeting agenda and manager’s script. Program POS.

3-4 days before promotion – Conduct team meeting, complete product preparation training and POS practice.

1-2 days before promotion – Focus training on suggestive selling techniques and product sampling. take down old POP and put up new POP at end of day.

day promotion starts – Start promotion ready to go as soon as you open. Reinforce sampling and suggestive selling!

POP PlaNOgRam

BOgO ½ OFF & HOliday CaKeS

september 12 BOgO ½ Off & Holiday Cakes begins! Remove all previous POP elements.

Keep BOgO ½ Off &

Holiday Cakes POP up thru december 28, 2008

notes:wiNdOw POSteRS

sept. 12-30display the BOgO ½ Off Shakes & Blasts window poster in all stores. if space permits,

also display the 31° Below™ and Quarts window posters in that order of priority.

oct. 1- dec. 28display the BOgO ½ Off Shakes & Blasts window poster in all stores. if space permits,

also display the appropriate Cakes and 31° Below™ window posters in that order of priority.

large Poster | sku#: BR-1008.01 Small Poster | sku#: BR-1008.06

See Notes Section

large Poster | sku#: BR-1008.46 Small Poster | sku#: BR-1008.08

See Notes Section

large Poster | sku#: BR-1008.02 Small Poster | sku#: BR-1008.07

See Notes Section

BoGo ½ off & hoLiday Cakes |SePtemBeR 12 – deCemBeR 28, 2008

door/window decalssku#: varies by market/Store

24268BSK_90_Planogram_NewConceptComboSS.indd 4 7/11/08 1:28:32 PM