Baskin RobbinsBrand Perception & Identity

Ankan Pratik RoyFashion Communication | Semester VI

About

• It’s a global chain of ice cream parlors founded by Burt Baskin and Irv Robbins in 1953 in California.

• It claims to be the world's largest ice cream franchise, with more than 5,800 locations across the globe.

• In 1993, the first store opened in Mumbai, today it is across the country with more than 300 outlets in 61 cities.

Stores Visited

• A-1, August Kranti Marg, Defence Colony, Main Market, New Delhi

• G-64, Agarwal City Mall,RoadNo-44,Opp-M2K, Pitampura,

• Block-A, Metro Walk Mall, Rithala

Stores/Facade

Visual Identity

Old Logo

New Logo Colour Scheme

Lights• Ambient Lighting• Fluorescent Lights

Fixtures• No fixed fixtures• All kiosk based stalls• Less space taking

Materials

Acrylic Board Glass-Refridgerator

Thank You