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Howdy.
Why We Need Human-Centered Design
10YEARS OF
EXPERIENCE
2,080OZ. REDBULL CONSUMED
LAST YEAR
2TOILET TRAINED
CATS
Process is the simple part.
Perfecting the process is the hard part.
BUILDING YOUR TEAM
•De!ne the task in realistic & concrete terms.
•Create a sense of signi!cance.
•Encourage communication from the bottom up.
•Emphasize “getting the job done” above all else.
Creating Task Cohesion
BRIEF YOUR TEAM LIKE POPE JULIUS II
BRIEF YOUR TEAM LIKE POPE JULIUS
DON’T ALIGN STAKEHOLDERS. INSPIRE THEM.
The Research Phase
DON’T BE A SEGWAY
DON’T CONFUSE CUSTOMER RESEARCH WITH SCIENCE
FOCUS GROUP LIKE HENRY FORD
Why Focus Groups Fail
•People can’t predict what they want and don’t understand their own motives.
•Consumers have other motivations for answering and participating.
•The social dynamics effect on people’s answers.
•Not all consumer input is valid.
CONDUCT QUALITATIVE RESEARCH VIA PHONE
PERSONAS ARE TOOLS. NOT SHORT FICTION.
Life goalsExperience goalsEnd goals
EMPATHY CAN BE A COMPETITIVE ADVANTAGE
EMPATHY CAN BE A COMPETITIVE ADVANTAGEEMPATHY CAN BE A COMPETITIVE ADVANTAGE
DON’T ASSUME EVERYONE USES TECHNOLOGY LIKE YOU DO
Designing The Experience
THINK IN TERMS OF FLOW. NOT PAGES.
PAPER BEFORE PIXELS
CREATIVITY IS A NUMBERS GAME
Understand constraints early to avoid compromise later.
THE DEVIL WHISPERS “LOREM IPSUM”
ESTABLISH A VOICE
BUT, CHANGE YOUR TONE BASED ON CONTEXT
AVOID THROWAWAY DELIVERABLES
HTML WIREFRAMES > BALSAMIQ/AXURE/IPLOTZ
JUST BECAUSE YOU CAN. DOESN’T MEAN YOU SHOULD.
FIND YOUR LOAD BEARING BEAM
INNOVATE AS A LAST RESORT
DON’T BLINDLY FOLLOW TRENDS
Great Design Does Three Things
RESPONSIVE VS. NATIVE APPS
DON’T PRESENT LIKE DON DRAPER
PRESENT LIKE SAUL BASS INSTEAD
PRESENT LIKE SAUL BASS INSTEAD
PRESENT LIKE SAUL BASS INSTEAD
• Set the context
• Introduce the goal
• Explain your rational
• Preempt objections
• Reveal the solution.
• Don’t argue. Clarify.
• Highlight details.
• Look to the future.
TESTING YOUR ASSUMPTIONS
HOW TO DO TESTING IN YOUR CONFERENCE ROOM
Advice on User Testing•Stay lean and don’t overthink it.
•You only need 5-10 people.
•Don’t ask questions. Give tasks and observe.
•Buy a mobile rig (MOD 1000 or MR. TAPPY)
•For desktop use Silverback or Camtasia
The Final Stretch
THE LAST MILE SHOULD BE THE HARDEST
QUESTIONS?
