Alex Marshall Portfolio

March 2010 - Alex Marshall

Alex MarshallIndustrial design portfolio

March 2010


Resume

Experience

Industrial design June - 2009 to present- Product Design - Market and material research- Manufacture analysis

Case-mate

Industrial design internships - June 2008 & Aug 2007- Product design- Safety label and logo design- Designs for various tool brands including Ridgid, Ryobi, Homelite, and Craftsman.

CCI

Marine design - April 2008 - Marine design (32ft water taxi catamaran)- Passenger seating- Concept renderings

Watermarque Marine USA

Education

Bachelor’s of fine arts May - 2009- Major in industrial design- Cum Laude - Worked on corporate sponsored projects with clients including JCB, Kids ii, and Vtech.

Savannah College of Art and Design

- Solidworks, hypershot, alias, rhino- Photoshop, InDesign, Illustrator- Microsoft office- MAC/PC user

Software

- Student Merit Award winner IDSA 2009- Student Rep. IDSA student chapter 2008- Shortlisted, Design Boom Love Your Earth comp. 2007- Eagle Scout 2004

Awards and Affiliations

SCA

D

Design Arsenal

- Contextual research- 2d/3d ideation- Human factors/Ergonomics - Rapid prototyping/Mold shop- Manufacturing Tech/Materials- Photography/Film/Edit

Design

ContactAlex Marshall- Mobile - 903.330.8453- Email - [email protected] Blog - byronalexmarshall.blogspot.com- Web - coroflot.com/alexmarshall

Resume -


ContentsSchool- Switch- The Gorgans

Professional- ID Case- Armadillo- Hug

Side projects

Contents -


Switch

The new VTech Switch represents a new approach to the home phone. The latest advances in wireless technology have allowed people to connect differently. The Switch embraces this movement. It aids the ageless traveler generation and baby boomers to make this switch while enhancing their lifestyle.

What is the Switch?

Switch -


Wifi

inductive charger

bluetooth

Switchdock

Switch

Baby boomers and comfortable contents have been or are beginning to use the latest technology such as the Iphone. After conducting user research and cultural probes I identified an opportunity to help them share photos and video in one seamless device. One key attribute of this brand is making tasks simpler for the user, Switch does this and much more. This device is aN easy to use gateway which allows these users to send and share, photos, videos and data.

Core valuesThe core values of this product and brand are tailored, short learning curve and a classical form. At the heart of these values is enhancing communication with friends and family.

Brand inspiration

Switch

Service Architecture

Switch -


2:00pm (Except)Jon realizes he has forgotten something at the office. He grabs the Switch and heads out. Usually he talks the bus and brings his headphones but today he drives his car and places the Switch insides it’s car mount. He listens to some music from his Switch while driving to work.

Research methodsRapid ethnographic research was conducted with the target demographic and analyzed in order to confirm the brand story and service architecture. Next, I hit the paper to ideate with the new discovers that were found through this research. Experience prototypes where then created to further validate the concept and conduct day-in-the-life-of user scenarios.

Switch

Switch -


Switch

After careful analysis of the details and formal elements of the design orthographic views like these were created. I used these drawings to create CAD models. The full scale models also helped me to understand the surfaces.

Switch -

2D Finalization


SwitchVideo ChatConnect Your Home

Easy To Learn

Switch allows you to convert your home phone into a cell phone through VOIP and wifi technology.

Large screen size, icon size, and an intuitive interface ensure that Switch users will have an enjoyable experience sharing data or chatting.

FormThe Switch differentness itself from the market through a distinct brand language which appeals to the baby boomer and comfortable contents.

Through voice recognition technology Switch locates new persons entering the chat. The device then turns toward their direction and stays there until someone else speaks.

Switch -


Switch

Switch -

Induction charging pad and bluetooth.

USB port for large data transfers and AUX cables. View of Vtech badge, volume rocker, and speaker phone.


The Gorgans

The Gorgans came to life through a special project class which was held in collaboration with Kids ii. I learned a great deal about babies and the infant toy market. The Gorgans would entertain 6-12 month old children and stimulate their physical, cognitive and emotional development.

Infant toy design

The Gorgans -


The Gorgans

The goal of this class was to create a boxed toy for the Kids ii brand Bright Starts that aided in the development of children aged 6 months to 2 years old. The price point was set at 9.99 and it could be a plush toy, plastic or a combination of both.

The Gorgans -

Project brief

1-4 months

PhysicalMotor development

4-8 months

PhysicalMotor development

8-12 Months

PhysicalMotor developmentPsychological development

12-24 months - Toddlers

PhysicalMotor developmentPsychological developmentCognitive developmentLanguageSocial

The Gorgans

Infant development timeline


The Gorgans

Hundreds of sketches where done of various plush toys, rattles and characters but in the end in came down to a simple idea, create a new world and explore it. The Gorgans where developed to create this world. I spent a great deal more time refining what they would look like while maintaining the kids ii “cuteness”.

Character development

Big feet for stability and to mimic baby appendages

Round body for approachability and “cuteness”

Horns for teething

The Gorgans -


The Gorgans are cheerful creatures from the planet Gorganland. They love to explore their vast world and embark on new adventures to other distant planets. There is a lot to do in Gorganland. Most Gorgans are farmers, some help keep other Gorgans safe and others explore space. As your child explores their own world with the help of the Gorgans they will be entertained, captivated, and hopefully informed about life on earth just like the Gorgans.


The Gorgans

Whether the Gorgans are farming their crops or exploring distant lands they need a fast mode of transport. The Gorgi-buggy allows Gorgans to have a fun time while going down Trado Avenue into town. Balls in the back of the cruiser pop around when the wheels move through a cam action which is attached to the axel. Any Gorgan can fit in the driver seat so Budak can lone out his buggy to friends. Just like the cars on our planet the cruiser uses lights to alert other Gorgans on the road.

Gogri-buggy

The Gorgans love to explore. The Gorgibak Cruiser allows Budak to travel the universe and his own world to discover all that he can. Budak can see all around him through the big bubble window of his cruiser. When he wants to explore the window can be removed allowing Budak to see and discover. But be careful of space turbulence which will cause Budak to spin around inside of his craft causing warning lights to flash.

Gogribak Cruiser

Budak - Gorgan friend

The Gorgans -


The GorgansOne of final deliverable to Kids ii was a full scale prototype of the final product. CAD models were rapid prototyped, sanded and then painted to achieve the final model. The plastic shell for the Gorgi-bak cruiser was vacuum formed from a hand lathed piece of wood.

The Gorgans -


ID CaseThis was my first project as a full time designer at case-mate. The project description called for a credit card case but as it turns out it wasn’t that simple.

solid works model + hypershot rendering

ID Case -


ID Case

This picture illustrates the project before the other industrial designer and I came on board. As you can see the cards are stuck behind the case. This forces the user to remove the case each time they want a card. This was unacceptable and would inevitably led to someone dropping there precious Iphone!

With a few cut extrudes and a rendering we were able to change, not only our colleagues minds, but the mind of the CEO. Little changed from this basic concept to the final design. This rough sketch, taken from my sketchbook, was the first step of this process

ID Case -

Project brief

Development


ID Case

A progression from prototype to final design.

ID Case -

CAD and prototypes


ID Case

The final production design builds upon the classic case-mate Barely There but with the added function of carrying two cards. The slight curvature of the iphone is maintained in the case which creates adequate pressure to hold both cards or just one.

The ID case became second the quickest selling product in company history and is still on of our top sellers. It is now a full product line that covers many blackberry devices.

Actual production unit

ID Case -

Production unit


ArmadilloThis was my third large project with case-mate. The case is designed for the user with a tough lifestyle who needs protection for their phone. This project required extensive research, form development, CAD, prototypes and design for manufacturing to take the concept from paper to product.

Armadillo -


Detail Analysis

Armadillo

This design is clearly influenced from nature. But this influence is not skin deep. An inner rubber shell adds shock protection while the hard plastic outer shell allows for easy removal from pockets.

Armadillo -

Development


Armadillo

Solidworks and Hypershot were valuable throughout this project. The countless revisions, modifications, and presentations where easy to deal with thanks to reliability and speed of the software.

Armadillo -

CAD and prototypes

Solidworks (CAD) development

Working prototype

Color exploration and concept explanation


Armadillo

This project required redesigning our existing belt clip which was not strong enough for our user’s needs. Below is a through hole design which has not yet been seen in the market and should prove stronger through better weight distribution.

Next the design was communicated to our contact manufacturer in China. We then went through a series of DFM reviews to validate the plastic parts for tooling.

Armadillo -

Belt clip development

Communication

Concept sketch CAD prototype

DFM review

Vendor communication


Armadillo

solid works assembly + hypershot rendering

This product was launched at the 2010 CES show. This image was used in the brochures in place of the final product.

Armadillo -

Final deliverable


Hug - Induction charging system

The Hug system is case-mates answer to induction charging. What separates this device from others in the market is the firmware interoperability and compatibility with the wireless power consortium. So any Hug case works with any Hug pad.

Hug is based on the Wireless Power Consortium standard. This means that the Hug charging pad will always be compatible with new devices supporting the standard.

solid works model + hypershot rendering

Hug -

Project brief



These are a few screen shots of the solidworks modeling and communication with our manufacturer. Remarkably the design intent stayed the same from CAD model through to final production.

CAD and communication

Hug -

Actual communication with overseas vendor

To the right are a few screen captures of the assembly that was used to create the final product. The wireframe illustrates a few of the internal components that were needed to capture the PCB boards. The image to the right is color coordinated to show the various pieces of the assembly.

CAD



This was a T1 sample we received from the manufacturer. We later changed the finish and tweaked the design for manufacturing.

Prototype

Hug -



This was one of the fully tooled and operational units which was shown at 2010 CES. The product launched in March 2010, it was featured on Gizimodo.com and MSNBC.com

Production unit

Hug -


Side projects

Early development for a goggle concept done in my spare time in college.

Goggles

Side projects -

FOX


During my summer internship at CCI I was driven to learn and improve. As a result I would often stay after work and sketch the existing products like the one below.

Practice

Side projects -

Side projects


Throughout my college and professional work I have not had an opportunity to work with soft goods which I find very exciting. As a result, my sketchbook is full of doodles like these.

Passion

Side projects -

Side projects


For more info on this product and the rest of the office assault products in development, check out my blog: byronalexmarshall.blogspot.com

office assault

Side projects -

Side projects