Alexander Charles Boase alexboase@gmail.com 916.316.1909 alexploration.com @alexploration

In order to design a logo for a hypothetical 2012 Olympics taking place in New Orleans, five crescents were set in place of the five Olympic rings, colored accordingly, embodying New Orleans’ nickname, “The Crescent City,” named for the way the Mississippi river runs around the city. A serif typeface with character depth was selected to complement the simple crescent shapes.

The two sides of Liyah Solutions share a similar category icon familiar to every American: the home. The company helps families through the foreclosure process, as well as financial aid for those wishing to avoid forclosure. It is soothing to the clients needing financial help with their homes, but it is sharp enough to illustrate a professional work ethic.

A stylist in New York needed a logo and a brand identity for a clothing line he was beginning. All he knew was that he wanted to cater the brand to art and for it to support artists. It needed to be easily recognizable and not previously used as a clothing logo. A heart-shaped leaf embodies the support, growth and nurturing he was looking for. The typeface was selected and modified to have an ‘unfinished’ or ‘freshly-started’ look, as a calligraphist was sketching the words. The leaf is subtly used as white space in the text, allowing for further use of it to embody the full brand.

Mind-Map

Ignite Dallas didn’t have a customized logo like their counterparts of other cities. Each featured an iconic motif of its respective city; using a star for Dallas seemed only logical.

Partnering with Major League Gaming, Doritos created a Pro-Gaming Combine event to give gamers the opportunity to enter the world of professional video gaming via a draft-style selection process. The logo draws inspiration from soccer club badges, including stars that would be added when a player won one of the Combines, just as a soccer team does upon winning the World Cup. The logo hits home with it’s target market, displaying the tradition in which all players hold their controllers high and yell “Lock it up!” at the beginning of every MLG event.

The owner of a brunch restaurant in California had only two words to creatively brief his logo: simple and classic. A sans serif typeface with a retro feel was selected to give the right look and feel to compliment the restaurant that any early riser would appreciate.

In a time when Texas Christian University is becoming a household name across the country, the TCU Paintball Team desperately needed some identity help as they become one of the nation’s elite squads. The faded pattern underneath the arms establish the players by stepping onto the forefront of an emerging trend by pro players to wear faux-designer gear while playing, as does the American-currency inspired backside. Traditional collegiate lettering combined with the school’s athletic logo and motto reinforce the school loyalty and pride; all surrounded by purple accents. The sleeves are designed to display the school’s mascot while the player is firing.

Evan Fugzzi needed a website to showcase his work and establish his identity as an up-and-coming artist. Step one was getting him to establish a consistent signature for his work, which was also used as the main graphic for the site. The colors were chosen to compliment the pastels that Evan used in much of his work, and the background needed to have enough texture to highlight the paintings, but not so much as to take away from them.

Because none of the modular solutions found online proved to transition through images with the requested connotation, custom Javascript was used to subtly change between works. A content management system was also provided to Evan so that he could switch out the works he wanted displayed on the website.

The Century Council came to the National Student Advertising Competition looking for the best campaign to thwart underage binge drinking. The TCU team developed a full integrated marketing-communications plan from the ground up, starting with researching and developing a social-ecological model of binge drinking. A strategy was then developed from the creation of the Product Life Cycle of binge drinking, which then led to dozens of tactics including a website, flashmob, and two 30-second TV spots.

PressCut Big Idea

PressCut Industries is a manufacturing company that had no marketing plan. Sales were falling, and a changes needed to be made. Instead of using traditional methods to simply advertise the products that PressCut manufactures, the decision was made to develop relationships with buyers. Company collateral would also be improved including website, line card & brochure.

Tactics included: • Sponsored trips to AmCon Trade Show Expos • Open House Lunches, Barbeques, Happy Hours • Yucatan Beach Club Volleyball Tournament, sponsored by MFG.com • Golf & Paintball challenge outings • Holiday Cards/Gift Baskets • March Madness & NFL Square games for discounts • Birthday wishes • Facebook/Social Media touches & specialized gifts • Customer Loyalty Program featuring Email reminders with gamification graphics • Hand-written thank you notes • Referral Rewards • Self-imposed late delivery penalty

Doritos hit the mother of all user-generated content promotions with ‘Crash The Super Bowl.’ Submit your 30-second ad, and the best ones get played during the Super Bowl. The forum moderator spoke directly to the consumer on behalf of the brand in appropriate tone and feel to answer all users’ inquiries. Over 7,000 submissions were reviewed in total.

“Friendly reminder to all you in the editing room – deadline is 2 weeks away! So set a reminder, write a note, tie a string round that orange finger, submissions close on November 15 at midnight! Crash on!”

“No need to panic my Strong Snackers – we’re a bit backed up because of the mad rush of submissions towards the end here. We’re taking as long as 48 hours to get some of these spots up. Stick with us!”

“Sorry iceman93, the only music you’re allowed to use in your spot are the tracks in the toolbox on the website. We would rather you pick your own music too, but the legal eagles say no go.”