Embed Size (px)
Citation preview
ANDREA RESMINI :: IASUMMIT 2011
ANDREA RESMINI
A CASE IN PUBLIC TRANSPORTIASUMMIT 2011
DENVER APRIL 2 2011
ANDREA RESMINI :: IASUMMIT 2011
SWEDENMap: jayjayandtottle.com
ANDREA RESMINI :: IASUMMIT 2011
GOTHENBURG
ANDREA RESMINI :: IASUMMIT 2011
GOTHENBURG
50% expected increase in personal travel in the Gothenburg region in 2005-2025
ANDREA RESMINI :: IASUMMIT 2011
GOTHENBURG
50% expected increase in personal travel in the Gothenburg region in 2005-2025
Transport-related CO2 emissions should decrease by 4% in 2010 and by 75% in 2050 in respect to 1990
ANDREA RESMINI :: IASUMMIT 2011
GOTHENBURG
50% expected increase in personal travel in the Gothenburg region in 2005-2025
Transport-related CO2 emissions should decrease by 4% in 2010 and by 75% in 2050 in respect to 1990
Public transport travel should increase from 24% to 35% in 2020
ANDREA RESMINI :: IASUMMIT 2011
CAN BE DONE
If car commuters switched to walking, bicycling, or public transport commuting for just 1 day per week this goal would be met
ANDREA RESMINI :: IASUMMIT 2011
SO, WHAT CAN BE DONE?
ANDREA RESMINI :: IASUMMIT 2011
COMPLEXITY
Impacting collective transportation behavior is a complex task with a multitude of factors weighing in
ANDREA RESMINI :: IASUMMIT 2011
BETTER ROADS
ANDREA RESMINI :: IASUMMIT 2011
BETTER SERVICES
ANDREA RESMINI :: IASUMMIT 2011
BETTER INFORMATION
ANDREA RESMINI :: IASUMMIT 2011
BETTER … MH?
ANDREA RESMINI :: IASUMMIT 2011
PROS AND CONS
All of these factoring elements have pros and cons in respect to a better, sustainable public
transportation model for everyday travel
ANDREA RESMINI :: IASUMMIT 2011
OR IS IT “A BETTER SYSTEM”?
ANDREA RESMINI :: IASUMMIT 2011
CO-MODAL TRAVELING
ANDREA RESMINI :: IASUMMIT 2011
CO-MODAL TRAVELING
A transport policy which looks at the interoperability of all transport modes and means and of their combinations
Achieved through the use of different modes on their own and in combination to obtain optimal and sustainable utilisation of resources
ANDREA RESMINI :: IASUMMIT 2011
CO-MODAL TRAVELING
“Providing the user with comprehensive inter-operational local, peri-urban, and regional travel
information allowing for well-informed travel decisions, both pre-trip and on-trip, to be taken”
ANDREA RESMINI :: IASUMMIT 2011
IMPLICATIONS OF CO-MODALITY
The use of multiple means of transport typically has a number of implications. Co-modality:
is more sustainable is less comfortable requires more, coordinated information is multi-context, or in-context relies on a multitude of devices, some unknown brings personalized needs into the public arena
ANDREA RESMINI :: IASUMMIT 2011
STOCKHOLM CITY BIKES
ANDREA RESMINI :: IASUMMIT 2011
LYON, FRANCE
TRANSPORT
IN-CONTEXT INFO
MOBILE
ANDREA RESMINI :: IASUMMIT 2011
RESEARCH VISION
Changes in transport behavior towards sustainable everyday travel models can be driven by innovation in digital services
ANDREA RESMINI :: IASUMMIT 2011
TRANSPORT AS A NETWORK
My team works on a holistic, cross-channel vision of the transport system as a complex network of organizations, people, information, and their different needs and goals
ANDREA RESMINI :: IASUMMIT 2011
Three different target groups are part of the co-modal, pervasive transport system vision:
Business and public stakeholders Users, travelers, and passengers Entrepreneurs and developers (And researchers, of course)
ANDREA RESMINI :: IASUMMIT 2011
These groups, in turn have different roles, expectations, and needs
ANDREA RESMINI :: IASUMMIT 2011
STAKEHOLDERS PERSPECTIVE
SUSTAINABLEEVERYDAY TRAVEL
PROJECT
DEVELOPING FOR DEVELOPERS DEVELOPING FOR END USERS
1ST LAYERDEVELOPER
1ST LAYERDEVELOPER
1ST LAYERDEVELOPER
2ND LAYERDEVELOPER
1ST LAYERDEVELOPER
2ND LAYERDEVELOPER
2ND LAYERDEVELOPER
USERS
ANDREA RESMINI :: IASUMMIT 2011
USERS & TRAVELERS
2
ANDREA RESMINI :: IASUMMIT 2011
USERS & TRAVELERS
2
ANDREA RESMINI :: IASUMMIT 2011
USERS & TRAVELERS
2
ANDREA RESMINI :: IASUMMIT 2011
USERS & TRAVELERS
2
ANDREA RESMINI :: IASUMMIT 2011
USERS & TRAVELERS
2
ANDREA RESMINI :: IASUMMIT 2011
USERS & TRAVELERS
2
ANDREA RESMINI :: IASUMMIT 2011
USERS AND CONTEXTS
These are not just different user types who have a range of well-delimited needs: these are user types whose needs change through time, in the short and in the long period, and are shaped in accordance with the place they currently are
ANDREA RESMINI :: IASUMMIT 2011
DEVELOPING A MODEL
ANDREA RESMINI :: IASUMMIT 2011
OVERLAPPING
1ST LAYERDEVELOPERS
AND STAKEHOLDERS API
2ND LAYERENTREPRENEURSAND DEVELOPERS
PERVASIVEUSER EXPERIENCE
PROCESSUSERS & TRAVELERS
RAW DATA AND PLANNING IMPLEMENTATION
DESIGN FINAL ARTIFACTS
INFORMATION SYSTEMS PROCESS
USER EXPERIENCE PROCESS
ANDREA RESMINI :: IASUMMIT 2011
RESEARCH & DEVELOPMENT AREAS
Three large R&D themes in IS, SD and IA / UX:
The new organizational model and the API Green traveling The pervasive process of cross-media user
experience for travelers
ANDREA RESMINI :: IASUMMIT 2011
A SEAMLESS EXPERIENCE
ANDREA RESMINI :: IASUMMIT 2011
DESIGNING PERVASIVE UX
We are moving from the design of products to the design of experiences
ANDREA RESMINI :: IASUMMIT 2011
THIS NEEDS TO BECOME ONE
TRANSPORT
IN-CONTEXT INFO
MOBILE
ANDREA RESMINI :: IASUMMIT 2011
USER EXPERIENCE
touch points or obstacles?
process
whew!
...
@#%!
???
user experience
bus car signage paper mobile
ANDREA RESMINI :: IASUMMIT 2011
THANK YOU
ISET - SUSTAINABLE EVERYDAY TRAVEL
@resmini
