5 Sure Ways to Make Your Visuals WOW

What do you usually do when someone hands you a brochure or a leaflet? Keep it and read it later on or toss it away immediately? The answer is, of course, the latter. Sadly.

But why do marketers still take chances on producing visuals when they know that their investments will only end up in the bin in a matter of seconds? Because visuals are not ALL that easily ignored, if it’s done right of course. When you produce a brochure bold enough to stand out, it will automatically grab the audience’s attention and increase your chances of being noticed (and read).

5 SURE WAYS TO MAKE YOUR VISUALS WOW

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Colour is one of the most effective attention-grabbers. It is usually the first thing that our eyes see. Use harmonizing colours and turn it up a notch by exploring more daringly; use contrasting colours to make your most important messages pop.

Go bold with colours

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A4 or A5 sizes are not the only economical way of producing brochures. But they are the most commonly used, which makes them difficult to stand out. One of the down sides of settling for standard sizes is that your visuals tend to get buried under all other collaterals of the same size. Our advice? Go for a custom size to showcase diversity and promote discoverability.

Trim to the perfect size

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Paper materials should be chosen wisely to communicate the company’s objectives. This decision is highly dependent on the desired durability, contents, and purpose of the project. For instance, a thicker paper is more suitable for prints that are meant to last long whereas thinner papers are best for visuals with a large number of pages to reduce bulkiness.

Use proper materials

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AaNever settle for a boring Times New Roman typeface for your brochures. Go for a more fun approach and use fonts that are more unconventional to promote a better recall.

Choose the right font

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The finishing touches play an important role, too. If it is not chosen carefully, your products will not look as impressive as expected. And that means previous efforts on selecting colour, size, materials and fonts will go to waste as well. The tip here is to choose finishes that bring out the best of your design.

Explore finishing options

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And there you have it, 5 ways to create

impressive visuals. For more detailed

explanation on each and every one of them,

stay tuned to us every week to get your

updates. Or contact us for more information.



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5 Sure Ways to Make Your Visuals WOW