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Most people are scared to buy original art: insecurity, uncertainty, and fear are typical barriers. However, there are ways to feel comfortable about buying art.
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10 reasons�you’re scared to buy�
original art (and what to do about it)
c. Mercartto Inc. 2014
c. Mercartto Inc. 2014
You’re a perfectly capable, intelligent and likeable person.
c. Mercartto Inc. 2014
Yet, when it comes to buying original art...
c. Mercartto Inc. 2014
c. Mercartto Inc. 2014
Don’t worry.
c. Mercartto Inc. 2014
You’re not alone.
c. Mercartto Inc. 2014
Most people are scared to buy art, for 10 common reasons.
c. Mercartto Inc. 2014
1. Insecurity.�The majority of people know next to nothing about art. They don’t
want people to make fun of them.
c. Mercartto Inc. 2014
2. Uncertainty.�Most buyers have no idea of art is
“worth the price.”
c. Mercartto Inc. 2014
2. Uncertainty.�Most buyers have no idea of art is
“worth the price.”
c. Mercartto Inc. 2014
3. Fear.�People fear overspending and how
the art will reflect on them.
c. Mercartto Inc. 2014
4. Lack of trust.�Are you getting an objective
opinion? Are you paying more because you’re a newbie?
c. Mercartto Inc. 2014
5. Authenticity.�Is the artwork original? Are you buying what it’s claimed to be?
c. Mercartto Inc. 2014
6. Not knowing what you like.�It can be hard to articulate your
preferences.
c. Mercartto Inc. 2014
7. Unable to visualize it at home.�Imagining how it will look hanging
on your wall can be difficult.
c. Mercartto Inc. 2014
8. Final sale.�What if I buy it, put it up and then
decide I don’t like it?
c. Mercartto Inc. 2014
9. Discretionary expense.�Do you really need it? After all, �
art is no vacuum cleaner.
c. Mercartto Inc. 2014
10. Art as investment.�If you’re focused exclusively on art
appreciating in value... �no wonder you’re finding it hard!
c. Mercartto Inc. 2014
So, what can you do?
c. Mercartto Inc. 2014
1. Shop where artists are vetted.�Sites who hand pick artists are
validating the art for you.
c. Mercartto Inc. 2014
2. Choose trustworthy sites.�Make sure the site uses secure technology for purchases (e.g.
https://)
c. Mercartto Inc. 2014
3. Look for a return policy.�Does the site accept returns if
you’re not happy with your purchase?
c. Mercartto Inc. 2014
4. Check for scale.�Does the site show the art in a
context that helps with scale, such as over a standard couch?
c. Mercartto Inc. 2014
5. Do your research.�The more time you spend looking
at art, the easier it will be to recognize what you like.�
c. Mercartto Inc. 2014
5. Do your research (again).�The more time you spend looking
at art, the easier it will be to have a sense of fair pricing.�
c. Mercartto Inc. 2014
6. Buy because you love it.�Follow your heart first, not your
head. Consider $ appreciation as a bonus, not a motivation.
c. Mercartto Inc. 2014
7. But for God sakes, buy!�Don’t deprive yourself of years of
enjoyment because of fear.
c. Mercartto Inc. 2014
Let art make you
c. Mercartto Inc. 2014
Visit us at�http://mercartto.com