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You're losing Twitter followers but you don't know why. Here's 13 possible reasons... More like this here - http://www.brandwatch.com/buzz/blog/
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SOCIAL MEDIA MONITORING | brandwatch.com | @brandwatch | [email protected] | +44 (0)1273 234 290
13 Reasons You’re
Losing Twitter
Followers
2 © 2013 Brandwatch | www.brandwatch.com
So you have been tweeting and gained
a moderate following….
…. And yet, you are losing followers.
Why?
Here’s 13 possible reasons…
1/ You aren’t tweeting about what you
said you would
3 © 2013 Brandwatch | www.brandwatch.com
If in your bio it says ‘tweets about finance and business’, but your actual tweets are about
cupcakes and what you ate for breakfast, then don’t be surprised when new followers
quickly leave you once they see your tweets in their timeline.
2/ You’re arguing too much
4 © 2013 Brandwatch | www.brandwatch.com
Reading other people’s arguments over Twitter is, frankly, tedious. No one wants to engage
with someone who will argue with anyone and everyone just for the sake of it.
3/ You never respond
5 © 2013 Brandwatch | www.brandwatch.com
If you never engage with any of your followers, then they are likely to give up on you. They
might think you’re not real, or just get fed up of making an effort with you and getting
nothing in return.
4/ You publicise one-on-one
conversations
6 © 2013 Brandwatch | www.brandwatch.com
If you are a serial abuser of the . before @names when you are having one-on-one
conversations with another tweeter: shame on you.
Your conversation is meaningless to the majority of people following you. Leave the .
alone.
.@friendnumber2 oh my god, wasn’t that
thing that happened and no one else saw or
cares about totally hilarious?
Twitter/ @friendnumber1
5/ You don’t tweet, you retweet
7 © 2013 Brandwatch | www.brandwatch.com
People follow you because they want to hear what you have to say. Only retweeting is lazy.
Get your writing cap on.
6/ You are too promotional
8 © 2013 Brandwatch | www.brandwatch.com
If you’re a business, don’t spam your followers with loads of ‘Buy our new…’ or similar
messages. The odd message is fine, but combine it with interesting content that provides
some value to your followers.
And if you are an individual, constant tweets about competition entries and promotions are
just as meaningless and annoying.
7/ Your frequency is all wrong
9 © 2013 Brandwatch | www.brandwatch.com
If you’re tweeting too little, when people are having a ‘following’ clear out, they’ll forget who
you are or why they followed you in the first place, and you’ll quickly be taken off that list.
Tweet too often and you just fill your followers’ feeds with your messages, drowning out the
rest of their followers; probably not what they want.
8/ You change your avatar too much
10 © 2013 Brandwatch | www.brandwatch.com
If you constantly change your avatar, your followers will find it difficult to recognise you
when you come up in your feed. They may forget who you are and why they followed you,
prompting a click on the ‘unfollow’ button.
9/ You’re just a bit, well, annoying
11 © 2013 Brandwatch | www.brandwatch.com
If your content is all about how amazing you are for only eating salad every day, or constant
photos of your dog, or your really strong views on something controversial
(politics/religion/sexuality etc) then don’t be surprised if some of your followers find your
tweets unfavourable.
That doesn’t mean you shouldn’t tweet about those things (we’re all for being yourself and
all that), but just be aware that they might mean your audience is, well, more niche.
10/ You’re not in team follow back
12 © 2013 Brandwatch | www.brandwatch.com
This one’s not really your fault. Lots of people will follow others in the hope of a follow back,
in order to increase their own stats. If you don’t follow them back, they may just unfollow
you.
And if you DO follow back, they might still unfollow you, because they got what they wanted
and aren’t really interested in you.
Sorry. There’s not much you can do about this other than leave those on the hunt for a, like,
totally awesome massive (irrelevant) following to it.
11/ You #use #too #many #hashtags
13 © 2013 Brandwatch | www.brandwatch.com
Filling your tweets with a billion hashtags is just irritating and makes the actual point of your
tweet hard to read. The same goes for including lots of @names.
The answer is simple: #stop #using #loads #of #hashtags.
12/ Bad grammar/spelling
14 © 2013 Brandwatch | www.brandwatch.com
There is no excuse for bad grammar or spelling. It’s often laziness, which is not exactly
enticing. If you can’t be bothered to write properly, then why should anyone bother to read
your tweets. Having trouble? Use a spellchecker.
13/ You’re too needy
15 © 2013 Brandwatch | www.brandwatch.com
If you are constantly asking people to retweet/share your stuff or follow you (not just now and again, we mean all the time) then don’t be surprised if instead of doing that, your followers ditch you instead.
If your content is worth sharing, people will do so, so focus on making your tweets worthy instead.
Find out more/
16 © 2013 Brandwatch | www.brandwatch.com
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