Decision Making Strategy

“Develop a Decision-Making Plan at SFO International Air Port”

By: Tunisia I.E. Al-Salahuddin

CSU Global

MS-Organizational Leadership

21 January 2015

Introduction

The San Francisco International Air Port (Aerodrome) is one of the major stops

for Many travelers from all walks of life. I would never consider the SFO Air Port to

be at a pit stop but a stop of comfort and relaxation for the visitor and traveler. Upon

my 3 day observation I did notice much more development that could and should

be implemented within the overall infrastructure of the SFO Air Port. This

development of the SFO International Air Port could make the Aerodrome a model

example of how a community could exists within an Air Port that accommodates

hundreds of thousands of commuters each year. The San Francisco Travel

Association stated, “In 2010, San Francisco welcomed 15.92 million visitors, an

increase of 3.1 percent from 2009. These visitors spent $8.34 billion in 2010, up 6.2

percent from the previous year. “The tourism industry generated $485 million in

taxes for the City of San Francisco, up 4 percent from the previous year. Tourism

supported 67,122 jobs in 2010 with an annual payroll of $1.88 billion. In 2010, there

was an average of 126,931 visitors in San Francisco each day.

Introduction (Cont) Visitor spending equated to $22.84 million daily (including spending related tomeetings and conventions” (STA, 2014). San Francisco International couldSurely raise their revenue and also become an example of a model community within the Bay Area by expanding their plans to create a Utopia thatencompasses family, community, employment, socializing, and society. Thecreation of a team of developers, architect engineers, researchers, communitydevelopers, and a host of other planners to ensure this plan is created and builtwill also add to the financial success of the San Francisco Bay Area. Upon excellent observation of the New SFO International Aerodrome it is clear thatsome added development can be implemented to form a airport that will bea fine example for Other airports to follow by. The construction of this planstrategic development will be used to make sure the plan is a success ratherthan a disaster. All of this will be done through transformational leadership.

Summary

What Will Be Discussed Within This PowerPoint The Plan Leadership role, including its responsibilities. Breakdown of the decision-making process Policies, external agencies/organizations, employee motivation,

communication strategies, team-building needs, relationship-building needs, and individual differences (EQ)

Complete Summary Outline Hypothesis-implications your plan may have on future organizational

problems/challenges/opportunities.

THE PLAN The new development plans would consist of working on the International

Terminal Main Hall, International Terminal Garages, and Domestic Garages by building upward and using air space, but also remembering the air space needed for planes. Safety should always be the mindset of all engineers and building this new infrastructural society should not be above 25 to 30 stories tall unless they see safety measures that would allow them to build more floors.

“San Francisco International Airport (SFO) offers non-stop links with more than 30 international points on five continents with 29 international carriers. The Bay Area's largest airport connects non-stop with more than 65 cities in the U.S. on 20 domestic airlines. For up-to-the-minute departure and arrival information, airport maps and details on shopping, dining, cultural exhibitions, ground transportation and more, visit www.flysfo.com (SFA, 2014). Why use SFO? This would be ground breaking for the entire country or should I say world. To watch a leading Airport create a utopia that would be a model to follow by truly would be brilliant. Developing this plan would also help the economy with new job creations and also affordable housing for air port workers, commuters, and frequent flyers that need easy access to and from diverse air lines.

THE PLAN (Cont) The International Terminal Main Hall would be the building development that

would focus on the lively hood of the corporations and other small businesses that would want to take up residency there. By offering a bonus weather it be tax bonuses, city bonuses, or accommodations for hiring low income employees to work within their offices this option should be available immediately to all businesses that agree to sign a lease.

The SFO Airport currently employees over 33,580 workers. The over all plan would be to employee and extra 50,000 employees with the new developments of housing, restaurants, banks, work office buildings, hotels, shopping mall, theaters, grocery stores, food courts, medical facilities, family day cares, social security offices, and senior citizen housing.

33,580 People Work at SFO

7

Distribution of On-Airport Jobs

Concessions15%

Construction3%

Passenger Airlines47%

Freight Transport2%

Aviation Support Services7%

Passenger Ground Trans.

17%

Admin., Gov’t & Security9%

Thesis Statement

Project managers are change agents: they make project goals

their own and use their skills and expertise to inspire a sense of

shared purpose within the project team. They enjoy the organized

adrenaline of new challenges and the responsibility of driving

business results” (PMI, 2015). It is the sole duty of all project

managers and change agents to ensure that new implemented

work is done with ease and employees can adapted to the new

changes without problems.

Findings

9

Direct Impacts On Airport – 33,600 jobs, $5.5 billion in business activity Off Airport – 82,800 jobs from $9.1 billion in visitor

spending Off Airport – 36,400 jobs from cargo valued at $17 billion,

originating in the Bay Area and shipped from SFO

Spin-off “ripple” effects of 135,500 jobs and $24.6 billion in business revenues

$2.5 billion in state and local tax revenues

(SFO, 2015)

The Leaders of Development at SFO International Airport

Current SFO Leaders and CommissionersFOR FULL COMMISIONERS PROFILE GO TO:

http://www.flysfo.com/about-sfo/airport-commision/commissioners-profiles

LARRY MAZZOLA, President, Airport Commission LINDA S. CRAYTON, Vice President, Airport Commission RICHARD J. GUGGENHIME Member, Airport Commission PETER A. STERN, Member, Airport Commission

“Leadership” My Development Role as a Project Manager/Change Agent

Within the position of ‘Project Manager/Change Agent’ I would be responsible for making sure that all proper licenses where obtained, all members of the management team where on the same page, the PMS teams where in place, and implementation of the plan was achievable. “Project managers are change agents: they make project goals their own and use their skills and expertise to inspire a sense of shared purpose within the project team. They enjoy the organized adrenaline of new challenges and the responsibility of driving business results” (PMI, 2015). It is the sole duty of all project managers and change agents to ensure that new implemented work is done with ease and employees can adapted to the new changes without problems.

The Decision Making Process (The Steps)

To ensure that the steps made within the plan are wise and

trustworthy the decision making steps I would be utilizing will be:

Rational Decision Making Intuitive decision making Creative decision making

Rational Decision Making

Measure balanced and weighting out the pros and cons within this decision making

process. By doing a rational decision making process I would have to include; budget,

employee, changes, infrastructure, demographics, and population

“Process of making a logically sound decision. In this model, the leader follows a

series of steps to arrive at a decision. This model is best used when information on

alternative options can be gathered” (CSU Global, 2015)

Upon Implementation of the new development plans every aspect of the plan should be

rationalized.

Intuitive Decision Making

This form of decision making within the plan of development is strictly through

Intuition and decrement. Intuitive decision making is usually done by the seasoned project

Manager and change agent whom somewhat can use their mindset through maturity from

`past development projects.

“Intuitive decision making relies on a leader’s experience with the same or a similar

problem. The leader makes a decision based on her knowledge, experience, and training.”

(CSU Global, 2015)

In order for any excellent project manager or change agent to be able to use intuitive

measurements when planning they need the experience, and a excellent thought process.

Creative Decision Making

‘Innovation is Key’ when using creative decision making the best of the best planners

and developers need to be hired to complete the job. Compensating creative thinkers with

excellent monetary benefits is the plan because without creative thinkers and decision

makers the ideas would never flourish, be relevant or exists.

“Creative decision making is the process of being innovative when making decisions.

After identifying and gathering information on the situation, the problem is set aside. Then

during the illumination phase, the leader spontaneously gains the insight needed to address

the situation. With this method of decision making, managers learn to view “situations” as

opportunities as opposed to “problems.”

Innovation and creative thinking will illuminate the development process.

PoliciesPolicies create a climate of rules and ethicalbusiness values that should befollowed by the: employer, employee, andcustomer to ensure safety,equality, and high quality service. Thepolicies should change along with thedemographic changes, and when moreemployees are hired. Being a changeagent this would be part of the jobdescription to ensure that the adequatepolicies are in place. Policies bring upondemocracy, but with rules andregulations. Within some forms ofgovernment they call policies and proceduresGuidance, and that is what policies andprocedures must do guide the organizationand business in the correct direction to do theright thing.

Guidance: A guidance refers to any

written communication that explains

an Agency or Center policy or

procedure. The term guidance

generally refers to guidance for

regulated entities (e.g., the

pharmaceutical industry).

External Agencies and Organizations

External agencies and

organizations would always

have to follow the policies that

govern the aerodrome for

guidance, safety, and

procedures. Many of the

outside agencies will have

their own policies and

procedures conjunction with

SFO International Airport.

External agencies and

organizations would be

considered; merchant vendor construction companies medical agencies Hazmat public works and other retail

merchants that purchase

space.

Employee Motivation and The Change Agent

As a Change Agent it is extremelyImportant that you also put intopractice motivation and Moral. Many companies often re-develop thecompany but forget to keep theemployees motivated while thechanges are taking place. Using the10 motivational measurements on theright will make sure that theemployees stay encouragedregarding the job. During change younever want excellent employeesjumping ship.

Communication Strategies

Communication are means of channels that people use to converse with

One another. Within the airport the means of communication will be open

by: phone, intercom, email, and intra mail. The channels of communication

will always remain open in case of a disaster.

Communication strategies should: Outline the objective/goals of the communication Identify stakeholders : CAS , SAP, and West Dog Define key messages Pinpoint potential communication methods and vehicles for communicating

Information for a specific purpose Specify the mechanisms that will be used to obtain feedback on the strategy

-PMS-Team-Building Needs, Relationship-Building

Needs, and Individual Differences

Team Building Needs

When building a infrastructure as

grand as this one you must employ

teams that could actually cover the

campus territory. The new structure

would be about 25-30 stories high and

would need practically a army of

employees and others to maintain the

campus. Team building would be

excellent for promotions, incentives, and

moral. One of the biggest teams that

would need to be developed is a PMS

team.

-PMS-Team-Building Needs, Relationship-Building

Needs, and Individual Differences (Cont)

Relationship-Building Needs One of the fundamentals that the PMS team needs to live by is how to build worker

relationships to make the work place run smoother. Building meaningful relationships within

your work place and also community is vital to the success of the airport. Within the

community the SFO International Airport has and will continue to build meaningful

relationships with community advisory boards, county commissioners, the community, and

all other stakeholders involved.

We need relationships in order to win allies to our cause. In order to get support from

People outside our organizations, we need to build relationships in which people know and

trust us. Our relationships give meaning and richness to our work and to our lives. We all

need a community of people to share the joys and the struggles of organizing and making

community change. A little bit of camaraderie goes a long way (CTB, 2015).

-PMS-Team-Building Needs, Relationship-Building

Needs, and Individual Differences

Individual Differences

Individual differences are not just different opinions or different work ethics it is also different

cultures. Within the work place having a cultural day would be a plan of action that would be

excellent. This would not just be for the employees, but also for the SFO International Aerodrome as

well. Embracing others cultures with a theme or a day of cultural understand would be an

exceptional plan.

“Adversity, rather than a distinct occurrence, is more likely to be an ongoing unfavorable condition. It may or may not set you back, but it often makes it harder to move forward. You might, for instance, have ongoing difficulty reaching the population you’re concerned with, or your organization might never have quite enough money” (CTB, 2015).

EQ (Emotional Intelligence)

What do you do in case of a disaster?

Emotional Intelligence is something that

must be taught within the SFO

International Airport. Emotional

Intelligence during disasters helps

employees to use their mind and not just

their emotions. It teaches employees

how to be aware of a situation and not

just rely on emotions when making

rational decisions. Emotional

Intelligence makes the employee and

organization aware of self and

organization. Implementing a EQ

training class yearly would be an

excellent ideal with certification.

“We all know that time spent atwork is right with stress andchallenge, but few realize thatblindly diving into your work actuallyreduces your job performance.Why?” (Talent Smart,2015).

Disaster Awareness(West Dog)

The creation of a new designatedplan would have to be put in placeduring the construction of the added development and after. Every safety measure will be used during construction due to the distraction that comes with construction. In case of any disaster or emergency WEST DOG will be in place as a needed vice of disaster awareness and properness.

Coordinate fast responses by affiliateairports to specific operational orlogistical needs by providing available,voluntary resources to help return adisaster-impacted airport to operational status.

WESTDOG affiliates support the impacted

airport by:

Providing rapid assessment.

Establishing liaisons with other airports. Supplying skilled personnel.

Providing relief to resident staff impacted by prolonged high-tempo disaster response and recovery operations.

Sharing specialized equipment. Providing lessons learned from disasters.

Safety and Security

On the agenda at SFO International

Airport safety and security will

always be on the top of the list of

measurements that was, will, and

always be installed within the

infrastructure. CAS (Covenant

Aviation Security and TSA (The

Transportation Security

Administration) are the two top

security organizations working with

SFO International Airport

“Covenant Aviation Security (CAS) is

committed to providing world-class

security and world-class customer service

to the flying public. CAS is a private

company under contract with the federal

government to provide passenger and

baggage screening at San Francisco

International Airport (SFO)” (Covenant,

2015)

TSA (The Transportation Security Administration.

“TSA was created to strengthen the security of the

nation’s transportation systems and ensure the

freedom of movement for people and

commerce. TSA uses a risk-based strategy and

works closely with transportation, law enforcement

and intelligence communities to set the standard for

excellence in transportation security.

Summary Outline of the Plan

The plan will consist of classes, training, disaster awareness which will include:

Stakeholders, Implementation of new policies which embrace new Development PMS teams to create other teams and to work with all change agents Update safety and security measurements with CAS, STA, and West Dog. Develop EQ training classes Develop communication strategies Implement training classes for managers regarding employee motivation

Hypothesis

Problems & Challenges

Many of the problems that would possibly arise would be from: Employees not being able to adapt to change New security measurements and disaster precautions Zoning, permits, and city planning.

Opportunities Building and creating this addition to the infrastructure will bring upon many

opportunities like: Job Creation City Development The opportunity for SFO International Airport to become a number model

aerodrome.

Conclusion

SFO International Airport will be a airport to be

followed once this plan of development is

implemented. Sustainably along with exceptional

future revenue will be within the works based off the

new career opportunities this massive development

will create. If there are any skeptics within the works

they would soon be investors or stakeholders to see

such a immense project thrive and prosper for the

benefit of city, state, and community.

References

Communication Strategies. Retrieved January 23, 2015, from http://www.epa.gov/superfund/community/pdfs/toolkit/comstrats.pd

Commissioners' Profiles. Retrieved January 21, 2015, from http://www.flysfo.com/about-sfo/airport-commission/commissioners-profiles Facts & Statistics.

Covenant Aviation Contact Us - Cargo Security Services | Aviation Security Services San Francisco Airport Security SFO. Retrieved January 22, 2015, from http://www.covenantsecurity.com/subcontents/cascustomerservic es/sfo/

Developing and Issuing Guidance. Retrieved January 22, 2015, fromhttp://www.fda.gov/downloads/AboutFDA/CentersOffices/OfficeofMedicalProductsandTobacco/CDER/ManualofPoliciesProcedures/UCM073004.pdf Module 2: Decision Making Techniques, Tools and Approaches. Retrieved January 21, 2015, from https://www.schoology.com/course/203294292/materials/link/view/203 294564

Reference

Module 8: The Decision Leader. (n.d.). Retrieved January 23, 2015, from https://www.schoology.com/course/203294292/materials/link/view/2032954 86

Overcoming Mind Blindness with Emotional Intelligence. Retrieved January 21, 2015, from http://www.talentsmart.com/articles/Overcoming-Mind- Blindness-with-Emotional-Intelligence-476380513-p-1.html

Retrieved January 21, 2015, from http://www.flysfo.com/media/facts-statistics

Safety & Security. Retrieved January 22, 2015, from http://www.flysfo.com/about-sfo/safety-security

Section 7. Building and Sustaining Relationships. (n.d.). Retrieved January 23, 2015, from http://ctb.ku.edu/en/table-of-contents/leadership/leadership- functions/build sustain-

relationships/main

References

Strong revenue helps close deficits in San Francisco budget plan. (2013, May 31). Retrieved January 23, 2015, from http://www.reuters.com/article/2013/06/01/san-francisco-budget- idUSL2N0EC1UW20130601

Transportation Security Administration. Retrieved January 22, 2015, from http://www.tsa.gov/

Who are Project Managers? Retrieved January 21, 2015, from http://www.pmi.org/About-Us/About-Us-Who-are-Project-Managers.aspx

WESTDOG Western Airports Disaster Operations Group. (2011, January 1). Retrieved January 23, 2015, from http://westdogairports.com/

Wikipedia.(Retrieved January 22, 2015, from http://en.wikipedia.org/?title=Portal:Aviation/Selected_picture

33,580 People Work at SFO. Retrieved January 21, 2015, from http://media.flysfo.com.s3.amazonaws.com/default/downloads/repo rts/2012_ _economic_impact_study.ppt#923,12,33,580 People Work at SFO