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Design as a life
Shervin Mashayekh@shervinmashayekh
“When an elevator fails, it’s useless, When an escalator
fails, it becomes stair.
As a designer we should build escalators not elevators.”
WHAT IS A DESIGNER?
What is a designer.A Designer Solve Problems Within a Set Of Constraints
.A Designer Understands Goals
.A Designer Gather Information
.A Designer Talks To Clients And Stakeholders
YOU = YOUR USER
Mistake #1
GETTING CLIENTS
Clients are looking for confidence when they hire. You wanna make sure you don’t land a client? Then act freaked
out and worried. I’m not saying play “hard to get.” I’m telling you to behave like someone who I’d entrust writing a large check to while putting my professional
reputation in your hands.
REFERRALS
When you need a new doctor, lawyer, or butcher, your first inclination will always be to ask someone you trust. You
value the opinions of people you trust, and it’s faster than doing a lot of research on your own.
How to get referrals:
1. Be pleasant to work with.
2. Do good work.
Your are not there to be the client’s friend
Mistake #2
GETTING CLIENTS
Network
Be visible Maintain relationships
Reflect well on people who recommend you
CHOOSING THE RIGHT CLIENT
Getting clients is great. But they tend to come in enough different shapes and sizes that some of them will not be right for you. Or you may not be right for them. For the
sake of both your businesses you need to make sure you’re selecting the right clients.
CAN YOU DO GOOD WORK FOR THIS CLIENT?
DO THEY UNDERSTAND WHAT YOU BRING TO THE TABLE?
CHOOSING THE RIGHT CLIENT
Good Client VS Bad Client.“The home page just needs two big buttons: ‘buy
books’ and ‘subscribe to our newsletter about
books.’”
.“What’s your goal with those big buttons?”
.“We want people to buy our books.”
.“Are they good books?”
.“They’re the best books.”
.“Why don’t we start by getting people as excited
about your books as you are?”
“Go on...”
.“The home page just needs two big buttons:
‘buy books’ and ‘subscribe to our newsletter
about books.’”
.“What’s your goal with those big buttons?”
.“What do you care? Just make my buttons!”
Not Working For Money
Mistake #3
Not Clearly define your services
Mistake #4
Work without contract
Mistake #5
Working with Friends
Mistake #6
Present it, don’t send it!
Mistake #7
Starting with an apology
Mistake #8
Give the real estate tour
Mistake #9
The homepage is your most important page
Mistake #10
More choices and features result in higher satisfaction
Mistake #11
Mistake #12
Asking the wrong questions and Getting Defensive
Mistake #13
Reacting to questions as change requests
Mistake #14
Asking: Do You Like IT
Success happens overnight
Mistake #15
Thanks@shervinmashayekh
