We believe

Great products create value to users by fulfilling their demand.

Every user and action is the driven factor to create value!

Know every single user and event to optimize your product

Zhuge.ioUser Engagement Analytics and Optimization

Mobile App CPA is 5 RMB

50% of them left within 2 days

7day retention rate is around 20%

10% of them would pay

2%Only will be the evangelist Optimize User

Engagement by

User driven analytics and

Predictive models

Targeted

Push

Behavior

insights

UserSegmen

t

Event Analytic

Redefine

Retention

User Behavior InsightsDrill down to individual user with his/her attributes and behavior pattern Build enriched user profile, identify LCV, predict churn

Flexible User SegmentationCustomized user segmentation based on user profile and behavior Dynamic tracking for specific segments

Active engagement white collar

Only order when sales

Students who willing to share

Loyal users with late night life style

Age

Share button

School

Log-in time Events

Order time

Promotion

Gender Events

Order frequency

Age

Conditions

Finer event trackingFunnel customization and comparisonDrill down to users behind each conversionTo improve feature tuning and product design

Homepage 100%

Detail 66%

Share 42%

Shop cart 24%

Pay 20%

Review 18%

Gender RetailAge Sales

Redefine RetentionDifferent retention reflect different engagement Define retention by select the leading event and the customized ending event

N-RetentionBrand new user Retentions for

Modules and special actions

APPRetention is 28%In classic mode

20%

40%

60%

30%

Zhuge.io

Personalized EngagementAction trigged engagement push

Profile and tag based pushActivate user

Improve engagement rate

2:00am

8:00pm

Data to Insight, Statistics to

PredictionFeedbacks

Modeling

Statistics

Tracking

OptStrategy

5

4

3

2

1

Feature turning

6

Data Driven Operation

产品反馈 | 匡培 Tel: 18201082929 | QQ: 602521040

商务合作 | 何子茹Tel: 13903037003 | QQ: 287583921

北京乐享天下科技有限公司Add: 北京市朝阳区酒仙桥中路 26 号院 1 号鸿运大厦 10层

Zhuge.io

Know every single user and event to optimize your productUser Engagement Analytics and Optimization