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A very high-level overview of Web analytics. What it is, what's involved, and qualities required of a Web analyst.
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Intro to Web Analytics
Presented at BarCamp Singapore 5By @yuhui
Web analyst – 4 years Hands-on experience at a digital
agency
I’d like to think that I’ve learned something along the way!
What makes me qualified to speak?
Google Analytics how-to Search Engine Optimisation
Nothing detailed at all
What this is not about
What is Web analytics?
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes
of understanding and optimizing web usage.
Wikipedia
Cycle of Web analytics
Data
“Evidence doesn’t lie”
2 kinds of data
Putting data in perspective
Words you’ll hear
KPI
Conversion
Metrics
Engagement
Testing
Dashboard
Warning!
Wanna be a Web analyst?
I want you!
Web Analytics Demystified – free contenthttp://www.webanalyticsdemystified.com/content/index.asp
Avinash Kaushikhttp://www.kaushik.net/avinash/
Useful Resources
Email marketing Web 2.0 tracking Multichannel marketing
What’s next?
