THE RESULTSEXPLAINING THE RESULTS FROM THE QUESTIONNAIRE

QUESTION 1: ARE YOU?MALE, FEMALE OR PREFER NOT TO SAY

• I GAVE 15 RANDOM PEOPLE MY QUESTIONNAIRE TO FILL OUT AND THOSE ARE THE RESULTS I GOT; 12 FEMALE, 3 MALE, 0 IN THE PREFER NOT TO SAY CATEGORY.

• I THINK THAT IF I HAD T GO WITH THE MAJORITY TO CHOOSE WHAT TYPE PF MAGAZINE I WOULD DO, IT WOULD HAVE TO BE A MAGAZINE FOR A FEMALE AUDIENCE.

QUESTION 2: HOW OLD ARE YOU?• AS I WAS AT SCHOOL AT THE TIME THAT I

GAVE OUT THE QUESTIONNAIRES, IT IS NOT SURPRISING THAT THE ONLY AGE GROUP WAS 16-18 YEAR OLDS, EVEN IF I DID DO IT RANDOMLY. I DID NOT REALISE THAT IT WOULD TURN OUT LIKE THIS.

• I KNOW A LITTLE BIT MORE ABOUT TRYING TO ATTRACT A TARGET AUDIENCE OF MY AGE THAT DOING IT FOR AN OLDER AUDIENCE.

• THIS HAS CONVINCED ME TO DO SOMETHING TO APPEAL TO A TARGET AUDIENCE OF MY AGE.

QUESTION 3: WHAT’S YOU FAVOURITE TYPE OF MAGAZINE?

• THIS IS ONE OF THE QUESTIONS WHERE THERE WERE A VARIETY OF RESULTS.

• WITH THIS QUESTION I FEEL LIKE EVEN THOUGH THE MAJORITY SOUNDS GOOD & INTERESTING, I THINK THAT DOING MUSIC WOULD FIT IN BETTER IN A REGIONAL MAGAZINE FOR A LOCAL AREA.

• I WANT MY MAGAZINE TO APPEAL TO MY AUDIENCE BUT IN THIS CASE GOING WITH GOSSIP AND MOVIES ISN’T REALLY INCLUDED IN REGIONAL MAGAZINES

QUESTION 4: HOW OFTEN DO YOU READ MAGAZINES?

• THIS QUESTION SHOWS THAT MOST PEOPLE READ MAGAZINES MONTHLY AND AGAIN IF I WERE TO GO WITH MAJORITY I THINK IT WOULD BE BETTER TO DO MONTHLY ISSUES OF THE REGIONAL MAGAZINES.

• IT WOULD BE BETTER TO APPEAL TO MY TARGET AUDIENCE SO THAT THEY WOULDN’T MISS ANY OTHER MAGAZINES ISSUES AND WOULD BE ABLE TO ENJOY THE MAGAZINE.

QUESTION 5: HOW MUCH WOULD YOU PAY FOR MAGAZINES?

• IN THIS QUESTION, I OBTAINED QUITE STRANGE RESULTS AS AN EQUAL AMOUNT OF PEOPLE WOULD PREFER TO PAY 99P ONLY FOR A MAGAZINE AND TO PAY £2-3 BUT ONLY 3 PEOPLE SAID THEY WOULD PAY £1.50 FOR A MAGAZINE.

• I THINK THAT IF IT IS A MONTHLY ISSUE FOR THE MAGAZINE I AM CHOOSING TO DO, IT SHOULD BE OF GOOD QUALITY BUT NOT EXPENSIVE AS NOBODY WANTS TO PAY OVER £4 FOR A MAGAZINE EVERY MONTH.

• I THINK THAT AFTER LOOKING AT THE RESULTS, I SHOULD COMPROMISE AND FIND A CHEAP ENOUGH PRICE FOR EVERYONE TO BE ABLE TO AFFORD IT, BUT NOT TOO CHEAP AS TO MAKE IT LOOK LIKE IT IS NOT OF GOOD QUALITY.

QUESTION 6: WHAT CONTENT DO YOU ENJOY MOST?

• MOST PEOPLE PREFERRED PICTURES, REVIEWS AND ADVICE AS THE CONTENTS THEY ENJOYED MOST IN A MAGAZINE.

• AS I AM LEANING TOWARDS THE IDEA OF DOING A LOCAL MUSIC MAGAZINE, IT WOULD BE A GOOD IDEA TO INCLUDE PHOTOGRAPH OF SMALL GIGS DONE BY UPCOMING BANDS IN PUBS AROUND MY LOCAL AREA.

• ARTICLES ABOUT THEIR PERFORMANCE, REVIEWS ABOUT WHAT PEOPLE THOUGHT OF THEM, AS WELL AS ADVICE FOR OTHER ARTISTS WHO WISH TO LAUNCH THEMSELVES IN THE SPOTLIGHT OF PERFORMING IN FRONT OF AN AUDIENCE.

QUESTION 7: DO YOU ONLY BUY A MAGAZINE IF YOU LIKE THE FRONT COVER?

• THE RESULTS FROM THIS QUESTION WERE SURPRISING AS NOBODY SAID YES TO THE QUESTION. BUT I GUESS PEOPLE WANT TO BUY A MAGAZINE FOR THE CONTENT THEY WANT TO BE INTERESTED IN, FOND ON THE INSIDE OF THE MAGAZINE.

• IT WILL BE A CHALLENGE TO MAKE A MAGAZINE COVER THAT ATTRACTS MY TARGET AUDIENCE, NOT FOR THE FRONT OVER ITSELF, BUT FOR THE CONTENT THAT IT PROMISES THE AUDIENCE SO THAT THEY WOULD BE INTERESTED IN READING FURTHER THAN THE FRONT COVER

QUESTION 8: DO YOU READ THE CONTENTS PAGE TO FIND THE ARTICLE YOU WANT TO

READ?• MOST PEOPLE DON’T READ THE CONTENTS

PAGE AS THEY JUST GO STRAIGHT INTO THE MAGAZINE, FLIP THROUGH IT UNTIL THEY FIND AN ARTICLE THAT INTERESTS THEM ENOUGH.

• ONLY A FEW PEOPLE READ THE CONTENTS PAGE AND IT IS INTERESTING TO SEE THAT MORE PEOPLE ONLY READ THE CONTENTS PAGE SOMETIMES THAN A DEFINITE ‘YES’.

• THIS IS VERY SURPRISING BECAUSE I WOULD HAVE THOUGHT THAT A LOT MORE PEOPLE READ THE CONTENTS PAGE THAN WHAT I SAW IN THE RESULTS I RECEIVED.

QUESTION 9: DO YOU ALWAYS BUY THE SAME MAGAZINE?

• THERE WAS AN EQUAL AMOUNT OF PEOPLE WHO EITHER DIDN’T ALWAYS BUY THE SAME MAGAZINE OR WOULD SOMETIMES BUY THE SAME MAGAZINE.

• VERY LITTLE PEOPLE ALWAYS BOUGHT THE SAME MAGAZINE.

• THIS MAY BE BECAUSE THEY TRY SOMETHING DIFFERENT MOST OF THE TIME JUST TO SEE WHAT IS FEATURED IN OTHER MAGAZINES.

• THOSE WHO BUY THE SAME MAGAZINE SOMETIMES MAY BE BECAUSE THEY KNOW WHAT THEY LIKE TO SEE IN THE MAGAZINE AND THE SAME MAGAZINE THEY READ INCLUDE ALL THEIR FAVOURITE FEATURES.

QUESTION 10: DO THE MAGAZINE YOU BUY HAVE FREEBIES?

• LOOKING AT THE RESULTS I RECEIVED FROM THE QUESTIONNAIRE, ONLY SOMETIMES WOULD THEIR BE FREEBIES IN THE MAGAZINES THAT PEOPLE READ.

• SURPRISINGLY, NOBODY SAID YES TO THIS QUESTION WHICH MAKES ME THINK THAT ONLY A FEW MAGAZINES GIVE OUT FREEBIES NOW., BUT THIS MAY NOT BE A THING THAT HAPPENS ALL THE TIME.

QUESTION 11: DO YOU KNOW WHAT A REGIONAL MAGAZINE IS?

• THIS SET OF RESULTS WAS SOMEHOW EXPECTED AS THE AUDIENCE I GAVE THE QUESTIONNAIRE TO WERE IN THE AGE CATEGORY OF 16-18 YEAR OLDS.

• WHAT SURPRISED ME THOUGH, WAS THE FACT THAT ONLY A FEW LESS PEOPLE KNEW WHAT A REGIONAL MAGAZINE WAS BECAUSE I WAS EXPECTING IT TO BE A LOT LESS PEOPLE THAT WERE CLUELESS ABOUT IT.

QUESTION 12: WHICH OF THE TWO REGIONAL/LOCAL MAGAZINES WOULD YOU PREFER TO READ IF YOU HAD TO CHOOSE?

• MOST PEOPLE PREFERRED THE OPTION TO READ A CITYWIDE REGIONAL MAGAZINE IF THEY WERE TO CHOOSE BETWEEN THAT AND A SMALL COMMUNITY MAGAZINE.

• I THINK THAT THIS IS BECAUSE A CITYWIDE MAGAZINE SEEMS A LITTLE SIMILAR TO A GLOSSY MAGAZINE SUCH AS ‘GQ’, ‘PEOPLE’ OR EVEN ‘VOGUE’

• A LOT LESS PEOPLE PREFERRED THE OPTION TO READ A SMALL COMMUNITY MAGAZINE PERHAPS BECAUSE MOST OF THEM ARE NOT AS POPULAR AS OTHER MAGAZINES

QUESTION 13: WHAT FEATURES WOULD YOU LIKE TO FIND WITHIN A

REGIONAL/LOCAL MAGAZINE?• MOST OF THE RESULTS RECEIVED FROM

THIS QUESTION WERE THAT PEOPLE WOULD PREFER TO SEE ENTERTAINMENT IN A REGIONAL MAGAZINE AND SINCE I LIKE THE IDEA OF DOING A LOCAL MUSIC MAGAZINE, THIS WOULD GO WELL TOGETHER.

• SEEING EVENTS IS ALSO THE SECOND FAVOURITE FOR THE AUDIENCE SO, TALKING ABOUT MUSIC EVENTS AND ALL THE INFORMATION THAT GOES ALONG WITH IT WILL BE A GOOD IDEA.