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Print MediaMonthly Report October
2015
Analysis: Mediatrack Pakistan
About the Report: This report doesn’t includes classified ads, Job opportunities, Tender, Condolence, and Notices. Mediatrack monitor the data from all major Publications of Karachi, Lahore, Islamabad Hyderabad & Multan regions.
For Magazines and Digest all type of advertisement monitored. 30+ Weekly, Monthly Bio Monthly Magazines and Digest monitor for this study.
Analysis are based on Publications and Magazines spending combine. Sunday Magazines of Publications are merged with Publications.
About Mediatrack:Mediatrack is Brand of the year awarded ISO 9001 certified company imaged in TV, FM, Print and Out of home media monitoring for Pakistan and Afghanistan.
About the Report
TOP 20 CATEGORIES % Share of Spent
GOVT OF KPKBEAUTY SOAPS
HOSPITALS/DAWAKHANACOOKING OIL & GHEE
CARS/JEEPSCHAIN STORES
HOTELSWATCHES/CLOCKS
RAZERSCHARITY ORGANISATIONS
SECURITY SERVICESAIRLINES
CORPORATE GARMENTS
GOVT OF SINDGOVT OF PUNJAB
FEDERAL GOVERNMENTINSTITUTES
CONSTRUCTIONBANKS
0.90.90.90.90.91.01.01.01.0
1.32.83.0
3.23.5
4.98.3
9.511.4
11.915.1
TOP 20 ADVERTISERS % Share of Spent
KINGS REAL ESTATEGIGA GROUPHABIB BANK
NISHAT LINENBANK AL HABIB
LUMSETIHAD AIRWAYS
GUL AHMEDNBP
HR CONSULTANT IZHAR GROUP
DHABANK ISLAMI
TREET CORPORATIONUBL
ISPRALLIED BANK
MCBGOVERNMENT OF PUNJAB
GOVERNMENT OF PAKISTAN
0.90.91.11.1
1.21.31.31.31.41.41.51.51.6
1.92.02.0
2.42.4
8.113.0
TOP 20 BRANDS % Share of Spent
NISHAT LINEN
BANK AL HABB AUTO FINANCE
UBL TREM DEPOSIT
LUMS
MINISTRY OF WATER & POWER
ETIHAD AIRWAYS
GUL AHMED
HR CONSULTANT
DREAM GARDENS
DHA VELLY
GOVERNAMENT OF PUNJAB
MCB BURQRAFTAAR
BANK ISLAMI
ELECTION COMMITION
NDMA
GOVERNMENT OF PAKISTAN
ISPR
ALLIED BANK
MINISTRY OF INTERRIOR PUNJAB
SINDH INFORMATION MINISTRY
0.9
1.0
1.0
1.1
1.1
1.2
1.3
1.4
1.4
1.4
1.4
1.5
1.6
1.6
1.6
2.0
2.0
2.3
3.4
4.3
PAGE WISE ANALYSIS% Share of spent
BACK PAGE15%
BACK INSIDE1%
FRONT PAGE24%
FRONT INSIDE7%
INSIDE53%
REGION WISE ANALYSIS % Share of spent
Hyderabad1%
Islamabad24%
Karachi37%
Lahore33%
Multan5%
URDU VS ENGLISH PUBLICATION% Share of spent
ENGLISH41%
URDU59%
BLACK AND WHITE VS COLOUR% Share of spent
BLACK & WHITE16%
COLOUR84%
DAY WISE ADVERTISING TREND% Share of spent
SundayMonday
Tuesday
Wednesday
ThursdayFriday
Saturday0.0
5.0
10.0
15.0
20.0
25.0
30.028.5
11.3
7.2
10.2
15.516.5
10.8
For query on DATA, please contact:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
For other queries, please contact PAS at:[email protected]
Mr. Arshad [email protected] Phone: +9221-34289818-9
THE END
