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PRINT MEDIA Analysis Monthly Report March 15
Print Media ReportData Statistics
• Print media analysis are based on monitoring from 22 Major Publications from Karachi, Lahore and Islamabad and 19 Leading Magazines / Digest .
• Analysis figures are combined from Publications and Magazine.
• Tariff rate applied for Spend analysis.
TOP 20 CategoriesNewspapers
% share of spend
CONSTRUCTION COMPANIES
INSTITUTES
GOVT OF PUNJAB
CORPORATE IMAGE
ELECTRONIC APPLIANCES
FEDERAL GOVERNMENTBANKS
GARMENTS/FEBRICS/LAWNS
PUBLISHING HOUSES
GOVT OF SIND
WATCHES/CLOCKSRAZERS
PETROL/LUBRICANTS
CHAIN STORES
FILMS / DRAMAS / SHOWS / MUSIC ALBUM
BEAUTY / MEDICATED SOAPS / FACE WASH
GOVT OF KHYBER PAKHTUNKHWA
CARBONATED SOFT DRINKS
MILK AND DAIRY PRODUCTS
HOTELS/MOTELS/RESTAURANTS
27%
10%8%
6% 6% 5%4% 3%
2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
BAHRIA TOWN
GOVERNMENT OF PUNJAB
GOVERNMENT OF PAKISTAN
STAR MARKETING (PVT) LTD
ORIENT GROUPS OF COMPANY
ZAAMIN GROUP
DAMAC PROPERTIES
OXFORD UNIVERSITY PRESS
TREET CORPORATION LTD
CITY HOUSING PROJECTLUMS
MUSLIM COMMERCIAL BANK
HAIER PAKISTAN
DEFEANCE HOUSING AUTHORITY
VIRTUAL UNIVERSITY
METRO CASH & CARRY PAKISTAN
HONDA AUTOMOBILES
HR CONSULTANT PVT LTD
GOVERNMENT OF KPK
PAKISTAN CIVIL AVIATION AUTHORITY
8% 8%
6%5%
5%
4%
2%2% 2%
1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
TOP 20 AdvertisersNewspapers
% share of spend
BAHRIA TOWN
LDA CITY
GOVERNAMENT OF PUNJAB
ORIENT PRODUCTS
FAZAIA HOUSING SCHEME
OXFORD UNIVERSITY PRESS
AKOYA OXYGEN
CITY HOUSING FAISALABADLUMS
GOVERNMENT OF PAKISTAN
HAIER & HAIER PRODUCTS
PRIVATISATION COMMISSION
VIRTUAL UNIVERSITY
WOMEN DEVELOPMENT DEPARTMENT OF PUNJAB
METRO CASH CARRY
HR CONSULTANT PVT LTD
PAKISTAN CIVIL AVIATION AUTHORITY
PEPSI COLA
NATIONAL BANK OF PAKISTAN
PEEK FREANS NANKHATAI
8%
5%
5%4%
4%
2%1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
TOP 20 BrandsNewspapers
% share of spend
Page wise Analysis Based on spend
BACK COVER3%
BACK INSIDE1%
FRONT COVER25%
FRONT INSIDE11%
INSIDE61%
City Wise AnalysisBased on Spend
Hyderabad1%
Islamabad23%
Karachi39%
Lahore36%
English vs Urdu Publications ShareBased on spend
English39%
Urdu61%
Daily AnalysisBased on Spend
Sunday Monday Tuesday Wednesday Thursday Friday Saturday -
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
Magazines/Digest Analysis based
TOP 20 Categories
GARMENTS/FEBRICS/LAWNS
HOSPITALS/HEALTH CLINICS/DAWAKHANA
MEDICINE
SHAMPOOS
FURNITURE
BEAUTY CREAMS / BEAUTY MASKS
DIGESTIVE
SHOES & SANDLES
BANKS
INSTITUTES
BEAUTY / MEDICATED SOAPS / FACE WASH
CORPORATE IMAGE
DETERGENT POWDERS
TOOTH PASTES
READY TO COOK FOODS
SAUCES/SEASONINGS/PICKLES
WATCHES/CLOCKS
MOBILE PHONE SETS/ACCESSORIES
HOTELS/MOTELS/RESTAURANTS
COOKING OIL & GHEE
19%
9%
7%
6%
5%
5%
4%
3%
3%
2%
2%
2%
2%
2%
2%
1%
1%
1%
1%
1%
TOP 20 Advertisers
UNILEVER PAKISTAN LTD
PAKSON INTERNATIONAL PLASTIC INDUSTRIES (Pvt) Ltd
PAREESA LAWN
STIEFEL LABORATORIES PAKISTAN (PVT) LTD
LASANI
THE VITAMINS COMPANY
COSLAB PAKISTAN
SANA SAFINAZ GARMENTS
KHAADI LAWN
STYLO SHOES
ITTEHAD TEXTILE
NISHAT LINEN GARMENTS
SHANGRILA FOODS
CITY HERBAL CARE LABORATORIES
SNM LAWN DIN INDUSTRIES
BANK ISLAMI LTD
SERVIS INDUSTRIES LTD
WILLMAR SCHWABE GERMANY
PAKISTAN CIVIL AVIATION AUTHORITY
IQRA LABORATORIES
9%
4%
4%
3%
3%
3%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
TOP 20 Brands
BOSS MOULDED FURNITURE
PAREESA LAWN
THE VITAMINS COMPANY
SUNSILK BLACK
SUN BLOCK 60
LASANI ALSOVINA
DOVE SHAMPOO
SANA SAFINAZ
KHAADI LAWN
STYLO SHOES
RIN DETERGENT WASHING POWDER
NISHAT LINEN GARMENTS
SHANGRILA HOT & SPICY KETCHUP & GREEN CHILLI SAUCE
SNM LAWN
BANK ISLAMI
LASANI ARQ-E-MEHZAL
ACNE AID BAR
KNORR NOODEL
PAKISTAN CIVIL AVIATION AUTHORITY
ORIENT REFREGERATOR
4%4%
3%2%
2%2%
2%1%1%1%
1%1%
1%1%
1%1%1%
1%1%
1%
Color vs Black & White Ad spend Ratio
BLACK & WHITE3%
COLOUR97%
Page Type AnalysisBased on Spend
BACK COVER9%
BACK INSIDE5%
CENTRAL SPREAD13%
FRONT COVER5%
FRONT INSIDE6%
GET FOLD0.07%
INSIDE62%
THE END
For query on DATA, please contact:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
For other queries, please contact PAS at:[email protected]
Mr. Arshad [email protected] Phone: +9221-34289818-9
