Discovery the undiscoverable with Image Recognition

How our brand personality is visualized on social image platforms.

Stackable, Food blogger friendly, family healthy brand, Pet enjoyable “What’s next” feel.

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User Generated Content (UGC) revolved around 4 main themes, family lifestyle, exercising, animals and GEO tagged images.

• The most posted about category was children and dogs.

• People use NOSSA as a supplement energy boost.

• Content gave insights about family lifestyle - What they have around them at home, friends and working out.

• Popular GEO tagged hashtags people used while posting content - #healthydesert #foodisfuel #healthyfood #snacktime #yummy #workout #dogs #dogsofinstagram #fitness.

Diving deep into visual data

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• Coffee - was popular among caffentaors to the caffeine window while having their caffeine fix with Noosa.

• Protein - shakes and bars are used in combination before and after working out. There is an implied comfort knowing that Noosa will balance their diet out.

• Food hacks - new creative food recipe combinations used to enhance existing dishes - Pancakes, Granola bars and Protein balls.

• Healthy eating - Yogurt was featured along side vegetable trays, lunchables.

• Uncovered food pairings - Ben & Jerry’s.

15%

17%

10%23%

35%

Coffee

Food paringsProtein foods

Food hacks

Healthy eating

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Visual summary using SysomosGaze

Pets- Discovered new creative marketing insight using visual hacks to identify which pets resonate more with your customers and incorporate this finding into your marketing strategy.

Kids- Gain insight to how kids feel when eating our products and their real reactions and incorporate these expressions into your campaigns.

Audience - Learned who really is our customer. Untapped the end customer to learn their buying habits and trends to better tailor our product offering and approach - connect with the customer on a personal level.

Environments - captured the moments in what context did your customer enjoys your products, mornings, evenings, after work, before working out - focus your marking to these types of scenes.

Food hacks- Uncovered new recipe hacks used by consumers - use Gaze as a focus group to uncover new flavors consumers WANT.

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