LUXURY AND UPPER UPSCALE chains reported 7.1% and 4.3% RevPAR growth, respectively, while other chain scales experienced more moderate growth.

© 2017 STR, Inc. All Rights Reserved.illustrations: annamarie hudson

Source: STR, Inc.

Ten markets including D.C. (77.1%), saw double-digit RevPAR growth, BOOSTED BY HEALTHY ADR.

In all but the Top 25 markets, HOTEL OCCUPANCY WAS LESS THAN 50% for January.

A busy inauguration weekend in Washington, D.C., helped to drive OVERALL U.S. HOTEL ROOM REVENUE UP 5.7%.

Average daily rate increases of 3.3% for transient and 5.2% for group segments were RIVALED ONLY ONCE IN 2016 and never in 2015 or 2014.

The inauguration of a new president, and a Women’s March in protest, had a marked effect on U.S. hotel performance in January.

BETTER

JANUARYNOVEMBER

WASHINGTON, D.C.IN DRIVER SEAT

RARE PEAKFOR ADR

3.3%5.2%

REVPAR GROWTHD O U B L E - D I G I T

GLASSHALF EMPTY49.6%