Upload
codefuel
View
48
Download
0
Embed Size (px)
Citation preview
HOW DO USERSREALLY BEHAVE ONLINE?
DevicesMobile web is preferred over apps:
48%
Laptop / PC
14%
Tablet
15%
APP
Application onmobile phone
23%
Browser on mobile phone
Especially among............ ....................... .......................
Content Consumption
Ad Consumption
Prefer To AccessFree (Ad Supported)Content
Will Fully WatchA Video Ad WithInteresting Content
79% 43%
The main reason for clicking on an ad is either aninteresting offer or a solid brand reputation
Consumers prefer ad supported content, and willwatch a video with interesting content.
More than a third of users prefer to find their preferredcontent via Google, ‘favorite’ content websites hold2nd place.
Most surveyed users spend up to 2 hours per day on content websites. Heavy users are mostly menaged 25-49.
39%28%24%17%10%
3%25%
Interesting offer
Ad of a preferred brand
Ad that presents relevant content
Creative ad
Interactive ad
Other
‘Nothing will make me click on an ad’
We discovered the following
Who Are CodeFuel?
CodeFuel teamed up with research powerhouse Nielsento better understand user behavior on content websitesthrough an intense online survey.
by Perion
Prefer To Consume‘Entertainment’ ContentAs Video
Prefer To ConsumeRelevant Content AsVideo On Cooking
39% 40%
Users have a preference for video content:
2nd
Content WebsitesGoogle
1st
MorningNoonAfternoonEveningNight
take a break work / study ‘I don't visit content websites at this time’get the latest updates
5%6%16%73%
8%9%43%40%
10%15%29%47%
11%9%26%54%
22%6%27%46%
CodeFuel (from Perion Network, NASDAQ: PERI) create intuitive and powerful native adsolutions based on user intent and helps content publishers monetize by opening revenuesockets all over their online real estate. By integrating a simple line of code - publishers candeliver a native ad experience featuring targeted content in multiple formats to keep users
engaged and on-site for longer.